Summary of our market study

The global tattoo market has experienced significant growth, with emphasis on the permanent tattoo segment. As of 2020, the presence of tattoo parlors has increased notably, with a reported 6324 establishments representing 22.5% of the "Other Personal Services Activities NCA" sector in Italy. This reflects a booming interest, particularly among women and younger demographics, driving a market value estimated at €252 million. Technological advancements have led to innovative offerings like sound wave tattoos and tattoos operating as medical devices. In terms of market structure, the United States dominates with a 55% share, trailed by Europe at 30%. The market continues to evolve, with safety and acceptance of tattoos improving. Regulations, such as mandatory training for tattoo artists and consent age restrictions, are in place to ensure safety and ethical practices. Despite a surge in studios, market demand favors established professionals with higher prices linked to expertise. Tattoo trends have shifted towards discreet designs in black and white, with personal significance over purely aesthetic choices. Overall, market trends indicate a growing acceptance and innovation in tattoo culture with a strong vector for future growth..**Italian Tattoo Market Dynamics and Consumer Trends** In Italy, the tattoo industry has been experiencing significant growth, reflecting the increasing acceptance of tattoos as a form of individual expression and fashion. Females appear to be driving the demand, with more women (nearly 14%) than men (close to 12%) reporting having tattoos. The typical age for getting the first tattoo hovers around the mid-twenties, although the prevalence is much higher among the younger population—approximately one in four Italians under the age of 44 has at least one tattoo. The motivation behind getting tattoos is often highly personal, with a majority of individuals citing the desire to preserve the memory of a person or event, or to represent a symbol important to them. The trend extends to shared tattoos, indicating a social aspect to tattooing where individuals mark significant relationships and experiences on their bodies. In terms of preferences, black and white tattoos are favored over colored options by a third of the population, suggesting a more conservative approach to tattoo aesthetics among Italians. Small to medium-sized tattoos are the norm, and the most popular areas for placement are concealed spots like the back, feet, and ankles, indicating a tendency to limit visibility to a select few. Despite the burgeoning popularity, a fraction of the tattooed individuals express some regret, with names or initials of past partners topping the list of unwanted tattoos. This reflects the evolving personal narratives and changing life circumstances that can influence perceptions of body art over time. The Italian tattoo market's estimated value saw an impressive surge, with the number of tattoo parlors nearly quadrupling over an eight-year span. Lombardy emerged as the region with the highest concentration of studios, indicative of a robust market presence in the northwest of Italy. Substantiating the market's financial narrative, the annual turnover per tattoo parlor averages around 40 thousand euros, pushing the industry's estimated value to upwards of 250 million euros. This financial landscape portrays an industry that is both vibrant and lucrative, drawing in consumers who view tattooing not just as a lifestyle choice, but as an integral part of modern fashion and self-expression in Italy..### Key Players Shaping the Dynamic Tattoo Landscape in Italy The Italian tattoo market continues to flourish, bolstered by an ever-growing consumer base and a surge in the number of professional tattoo parlors that have weaved their artistic impressions across the fabric of Italian culture. While exact turnover figures are not specified here, the influence and presence of various tattoo studios highlight the market's vibrancy and the sector's key contributors. **Lombardy's Tattoo Pioneers**: The region of Lombardy stands at the forefront of the tattoo industry, hosting the highest number of tattoo studios. With 1374 establishments, this region is a significant hub for tattoo artistry, where tradition meets modernity, and where seasoned professionals and innovative newcomers alike provide a diversified array of tattoo services to their clients. **Latium's Artistic Haven**: Following closely is the region of Latium, with 677 studios, where the capital city of Rome's rich historical and artistic backdrop serves as an inspirational canvas for tattoo artists. The studios here not only cater to a local clientele but also attract international visitors looking to etch their Roman experiences permanently through ink. **Tuscany's Creative Guild**: Tuscany, known for its picturesque landscapes and renaissance art, reflects its artistic heritage through 573 tattoo studios. Tattoo artists in this region draw upon the aesthetic wealth of Tuscany, offering designs that range from classic to contemporary, much like the region's own contrast between its historic towns and modern urban centers. **The Minimal Presence in Valle d'Aosta**: Even the smallest region, Valle d'Aosta, with its modest 14 studios, contributes to the tattoo market's diversity. These studios, nestled within the alpine landscapes, often mirror the natural beauty and the tranquil ambiance of the surroundings in their tattoo artistry. Although the market comprises a myriad of individual artists and small studios, together, they create a thriving ecosystem within the Italian tattoo industry. Each studio not only competes to provide unique artistic services but also maintains high standards of safety and hygiene, as regulated by national guidelines. The diversity and positioning of tattoo studios across Italy reflect not only the art form's growing acceptance but also the commitment to advancing the industry's professionalism. From urban centers to the scenic outskirts, these players continue to shape Italy's tattoo culture, making it one of the most dynamic and expansive markets in the world. While turnover is not directly discussed, the notable increase in tattoo studio numbers indicates healthy financial growth within the sector. This trend paints a picture of a lucrative industry where creativity is not only appreciated
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

A tattoo is a permanent design on the skin and which can have symbolic, religious or decorative meanings.

We can distinguish two types of tattoos:

-temporary tattooing: in this case the inks used fall into the category of cosmetic products;

-permanent tattooing: done by professional tattoo artists using sharp objects or needles that introduce indelible dyes under the skin. In this case, the inks used are subject to specific regulations.

The present study will focus on permanent tattoos.

In 2019, the global tattoo market had a value of more than $100 million and is expected to grow with a growth rate of 4.18 percent thus reaching a value of $145 million by 2027. This growth can be explained by virtue of the growing interest of the world population in this practice, which is increasingly conceived as a real fashion. In addition, the use of increasingly sophisticated inks, which are also removable, has allowed the growth of this phenomenon particularly among the younger population.

The Italian tattoo market is booming both from a consumer perspective (especially women) and from the perspective of businesses operating within the sector. In fact, a modest percentage of the Italian population now has at least one tattoo, and the number of tattoo parlors continues to increase unabated. In terms of geographic distribution, the regions with a greater presence of tattoo parlors are Lazio (with a particular concentration in the city of Rome), and the three northern regions, Lombardy, Piedmont, and Emilia-Romagna.

The growth of this market within the Italian territory can be explained by a greater acceptance towards this practice and greater safety in the practices for its realization.

The tattoo market is also characterized by a high level of innovation: trends of particular relevance within the market appear to be sound wave tattoos, which allow the reproduction of a particular sound when scanned, and those that act as medical devices capable of tracking biological data such as heart rate.

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Hirsch
Adriatic Ink
Sacrum Cor
Doctor Ink
TattooLab
N. 18 Tattoo Shop

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the tattoo market | Italy

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