Content of the study:
The disguise market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

The disguise market refers to all the clothes and accessories that can transform the appearance of an individual or make him look like someone else.

For adults, costumes have a certain stability and the influence of movies (Star Wars, Batman...) remains very marked. At the level of children, it is the characters of books, such as Harry Potter, but especially cartoons and superheroes that bring sales. Children's clothes are thus renewed in line with the latest releases of Disney and Marvel feature films.

The costumes market is mainly driven by the Halloween and Carnival holidays, making it highly seasonal. However, the market is benefiting from the increase in theme nights. Demand for these types of events is less seasonal and is more oriented towards quality accessories, or even custom-made accessories. As for the channel, online sales are growing very rapidly, posing a strong threat to traditional sellers.

In Italy, the carnival period continues to represent a substantial part of market players' turnover, while the Halloween holiday represents a high but more concentrated peak of activity. On the channel side, online sales are growing very rapidly, especially through large international retailers such as Amazon. This trend poses a strong threat to traditional sellers.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)

Customer cases and references

Customer cases and references
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Boston Consulting Group

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Kea Partners

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Elaine, Durand
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Crédit Agricole, Information & Veille

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Philippe Dilasser
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