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MARKET OVERVIEW

1.1 Definition and scope of study

Photography, in general, encompasses several functions, each of which has its own market (the OPI): information, creation, entertainment, etc. Art photography therefore refers to the creative part of photography and the artistic use of this technique to fix images with light. According to the Almanart glossary, art photography is defined as: "the use of photography with artistic intent and approach, as opposed to its common use in reportage or for historical, advertising, or family purposes”.

Art photography involves a number of different professions, including:

·      manufacture and sale of cameras,

·      photo lab activities (printing, cutting, assembling, etc.)

·      activities of professional photo agencies

·      art market activities (galleries, auction houses, etc.). 

Globally, the art photography market can be considered as growing. It is possible to observe a growing trend also in the prices of photographs recorded during the auction sales recently carried out. 

In Italy, too, this market is defined as growing. Over the years, many galleries have opened to the public and among the most important ones, we can mention Studio Trisorio in Naples, Metronom in Modena, Contemporary Cluster in Rome and Galleria Carla Sozzani in Milan. 

Instead, as far as the most famous Italian art photographers are concerned, we remember Gianni Berengo Gardin, Luigi Ghirri, Ferdinando Scianna, Oliviero Toscani, Ugo Mulas and others. 

In addition to being sold at auction, art photographs are increasingly being sold online. The most popular sites used by clients for this purpose are: Yellowkorner, Contrasto Galleria (a Milanese art gallery that has a well-stocked online archive), AD Gallery, Saatchiart, etc. 

The prices of art photographs vary greatly and can even cost a few hundred thousand euros.  

It is also important to consider the effect that the recent pandemic has had on the art industry in general. In contrast to museums, the various art galleries kept their doors open during the health crisis, which made it possible to keep business stable throughout the period.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by E Lemarois

Quite complete but lacks data on the categories of game buyers (age, gender, socio-professional category...)


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The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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The performing arts market - France

Publicado en 30/12/2021 by Manuel Garry

The study is well structured and covers all aspects in a comprehensive manner. However, it is more like an aggregation of the main elements of a few studies than a real analysis of the sector (4 to 5 sources represent 90% of the study). The study is not aimed at connoisseurs but rather at people who are new to the sector, which makes the analysis a little expensive in relation to its contribution.


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The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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