Content of the study:
The art photography market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the market

Photography, in general, includes several functions, each of which has its own market (the OPI): information, creation, entertainment, etc. Art photography is therefore the creative part of photography and the artistic use of this technique for fixing images with light. According to the Almanart glossary, art photography "the use of photography with artistic intent and approach, as opposed to its common use in reportage or for historical, advertising, or family purposes"
Fine art photography involves a number of different crafts, including:
  • manufacture and sales of cameras,
  • photo lab activities (printing, cutting, assembly, etc.)
  • activities of professional photographic agencies
  • activities related to the art market (galleries, auction houses, etc.)

The world art market is growing, driven in particular by ever more substantial auction sales, as is also the case in France. The art photography market is no exception to this trend. The price indices for art photography are also rising significantly, even if the amount of their sale is marginal compared to the sales prices of other types of works

France occupies an important place on the world market of art photography. Numerous events take place such as the "Paris Photo" event or the World Photography Fair and the Rencontres d'Arles. However, photography exhibitions are less popular than modern or contemporary art exhibitions and this is a real challenge for the market, even if the practice of amateur art photography and the diffusion of art photos are largely stimulated by the social network platform Instagram. Digital and digital technology are indeed disrupting the sector as much as they are creating new opportunities. The growth of online distribution of art photos (original or replicated) and digital art galleries are also proof of this

The COVID-19 crisis had a differentiated effect on the art sector in general. In fact, unlike museums, the various art galleries kept their doors open during the health crisis, which kept activity stable throughout the period.

1.2 The art photography market is growing

In ****, global art and antiques sales were valued at $**.* billion, down **% from the previous year and **% from ****. As mentioned above, art auctions account for about **% of this market, which means that the subjects of this study, art dealers and galleries, account for the remaining **% [***]. The market for art dealers and galleries ...

1.3 The art photography market in France

      France is considered by many to be the cultural capital of the world. It may therefore be surprising that (***) France only holds about *% of the world's art market, in terms of value, making it the fourth largest market in the world [***].     The world's major art markets World, ****-****, in billions of ...

ANALYSIS OF THE DEMAND

2.1 Art photography represents a small share of the demand for photography

Art photography represents a small part of the photography sector. Indeed, in general, the customers of professional photographers are multiple. Their activity is both in BtoC and BtoB. Indeed, the clientele of photographers includes companies wishing to develop their communication, public commissions, press publishers, individuals, illustration agencies or press agencies

Breakdown ...

2.2 The place of art photography in the cultural practices of the French

In France, according to CREDOC e n ****, more than half of those surveyed had neither visited a museum nor explored a temporary exhibition. Occasional visitors, those who visited a museum or exhibition once or twice in a year, accounted for **% of respondents.

Frequency of visits to exhibitions / museums in France France, ...

2.3 The impact of social networks on the development of the art photography market

Instagram has established itself as an essential tool for traditional actors in the art sector (***), as recalled in **** by the Huffington Post

But Instagram also plays a key role in the diffusion of the practice of art photography and in the emergence of new talents (***).

MARKET STRUCTURE

3.1 The dominance of auction companies in the sector

The art photography market in France has its own structure and players a limited number of collectors and the intervention of art market agencies such as auction companies . Indeed, photography is the subject of expertise and annual auctions in prestigious firms such as Christie's or Sotheby's . The works are stored and ...

3.2 Independent experts are another major sales channel

According to the The Echos one of the major sales channels for works of art photography in France are the independent experts who sell from private agreement in exchange for a commission . The experts take care of to authenticate and photography and find a buyer . Some buyers prefer this method of ...

3.3 Les évolutions macroéconomiques du marché de la photographie

Si la photographie se porte bien et rencontre un succès croissant, les photographes rencontrent de nombreuses difficultés financières depuis plusieurs années. Plusieurs raisons concourent à ces difficultés, parmi lesquelles la principale est l'arrivée du numérique et la profusion d'images.

En effet, l'arrivée du numérique ...

ANALYSIS OF THE OFFER

4.1 The price of art photographs has been rising steadily since the early 2000s

According to the Art Market Insight , the average price of an auctioned photograph was to **,***€ in **** against ** ***€ for a painting The price index has increased by **% between **** and ****, after reaching a peak in **** for art photography from the same source.

Evolution of the art photography price index between **** and ****

Source: ****

As ...

4.2 The development of actors selling art photos online

From many players are positioning themselves on the sale of original or replicated art photos online such as Artsper which lists and sells art photos from the world's leading art galleries, but also ArtPhotoLimited or KazoArt which is an online contemporary art gallery. However, the function of the Internet is still ...

4.3 La photographie d'art, une offre spécifique parmi d'autres

La description des activités photographiques par l'Insee fournit un aperçu des types d'offres proposées sur le marché. :

la production photographique réalisée à titre commercial ou privé : photographies d'identité, photographies de classe, de mariage, photographies publicitaires, d'édition, de mode, à des fins immobilières ou touristiques, photographie aérienne, ...

4.4 Les photographies d'art les plus chères

Les photographes dont les clichés dépassent de façon régulière le million de dollars aux enchères se comptent sur les doigts la main. Il y a l'Allemand Andreas Gursky, l'Américain Richard Prince et sa compatriote Cindy Sherman, ainsi que le duo britannique Gilbert & George. Ces ...

REGULATION

5.1 Regulations governing the sale of art photographs

According to the the Union of Professional Photographers , the copyright is a derivative of the literary and artistic property aimed at protecting the author in his creative and distribution process . Since the *st er on July ****, copyright was codified and allowed the art photographer to benefit from it.

Similarly, each auction ...

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Reviews (5)

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The performing arts market - France

Publicado en 22/11/2022 by Aurelien Hoppley

Étude de marché pertinente.

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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