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MARKET OVERVIEW

1.1 Presentation and definition of the market

Photography, in general, includes several functions, each of which has its own market (the OPI): information, creation, entertainment, etc. Art photography is therefore the creative part of photography and the artistic use of this technique for fixing images with light. According to the Almanart glossary, art photography "the use of photography with artistic intent and approach, as opposed to its common use in reportage or for historical, advertising, or family purposes"
Fine art photography involves a number of different crafts, including:
  • manufacture and sales of cameras,
  • photo lab activities (printing, cutting, assembly, etc.)
  • activities of professional photographic agencies
  • activities related to the art market (galleries, auction houses, etc.)

The world art market is growing, driven in particular by ever more substantial auction sales, as is also the case in France. The art photography market is no exception to this trend. The price indices for art photography are also rising significantly, even if the amount of their sale is marginal compared to the sales prices of other types of works

France occupies an important place on the world market of art photography. Numerous events take place such as the "Paris Photo" event or the World Photography Fair and the Rencontres d'Arles. However, photography exhibitions are less popular than modern or contemporary art exhibitions and this is a real challenge for the market, even if the practice of amateur art photography and the diffusion of art photos are largely stimulated by the social network platform Instagram. Digital and digital technology are indeed disrupting the sector as much as they are creating new opportunities. The growth of online distribution of art photos (original or replicated) and digital art galleries are also proof of this

The COVID-19 crisis had a differentiated effect on the art sector in general. In fact, unlike museums, the various art galleries kept their doors open during the health crisis, which kept activity stable throughout the period.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.