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MARKET SUMMARY

1.1 Presentation and market definition

Photography, in general, includes several functions, each of which has its own market ( the OPI ) Information, creation, entertainment, memory, conversation. Art photography therefore refers to the creative part of photography and the artistic use of the technique of fixing images with light

According to the glossary Almanart art photography is "the use of photography for an purpose and according to a artistic approach as opposed to its current use in report or to historical purposes , advertisers or family »

Art photography uses different crafts, including

  • manufacture and sale of equipment photographic
  • activities of laboratories photo (printing, cutting, assembly...etc.)
  • activities of agencies of professional photographers
  • activities related to the art market (galleries, auction houses...etc.)

The global art market is growing driven in particular by auctions more and more consistent, as is also the case in France. The art photography market is no exception to this trend. The price indices art photos are also rising significantly, even if the amount of their sale is marginal compared to the selling prices of other types of works.

France occupies a relatively important place on the world market of art photography. From many events take place such as the "Paris photo" event or the world photography fair or the Arles meetings

However, the photography exhibitions are less popular than those of modern or contemporary art and this is a real challenge for the market, even if the practice of amateur art photography and the dissemination of art photos are largely stimulated by the platform of social network Instagram. Digital and digital are disrupting the sector as much as they create new opportunities. Another example is the growth of the distribution of art photos (original or replicated) online and digital art galleries.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.