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The art photography market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Photography, in general, includes several functions, each of which has its own market (the OPI): information, creation, entertainment, etc. Art photography is therefore the creative part of photography and the artistic use of this technique for fixing images with light. According to the Almanart glossary, art photography "the use of photography with artistic intent and approach, as opposed to its common use in reportage or for historical, advertising, or family purposes"

Fine art photography involves a number of different crafts, including:

manufacture and sales of cameras, photo lab activities (printing, cutting, assembly, etc.) activities of professional photographic agencies activities related to the art market (galleries, auction houses, etc.)

The world art market is growing, driven in particular by ever more substantial auction sales, as is also the case in France. The art photography market is no exception to this trend. The price indices for art photography are also rising significantly, even if the amount of their sale is marginal compared to the sales prices of other types of works France occupies an important place on the world market of art photography. Numerous events take place such as the "Paris Photo" event or the World Photography Fair and the Rencontres d'Arles. However, photography exhibitions are less popular than modern or contemporary art exhibitions and this is a real challenge for the market, even if the practice of amateur art photography and the diffusion of art photos are largely stimulated by the social network platform Instagram. Digital and digital technology are indeed disrupting the sector as much as they are creating new opportunities. The growth of online distribution of art photos (original or replicated) and digital art galleries are also proof of this The COVID-19 crisis had a differentiated effect on the art sector in general. In fact, unlike museums, the various art galleries kept their doors open during the health crisis, which kept activity stable throughout the period.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

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• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation and definition of the market
- 1.2 The art photography market is growing
- 1.3 The art photography market in France
2. Analysis of the demand
- 2.1 Art photography represents a small share of the demand for photography
- 2.2 The place of art photography in the cultural practices of the French
- 2.3 The impact of social networks on the development of the art photography market
3. Market structure
- 3.1 The dominance of auction companies in the sector
- 3.2 Independent experts are another major sales channel
- 3.3 Les évolutions macroéconomiques du marché de la photographie
4. Analysis of the offer
- 4.1 The price of art photographs has been rising steadily since the early 2000s
- 4.2 The development of actors selling art photos online
- 4.3 La photographie d'art, une offre spécifique parmi d'autres
- 4.4 Les photographies d'art les plus chères
5. Regulation
- 5.1 Regulations governing the sale of art photographs