Content of the study:
The online photo album market - France

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1.1 Definition and presentation

With the emergence of online photo book sites in 2023, creating a photo album online has become a viral trend. Photo books have become the perfect gift to remind family and friends of beautiful memories. The online photo album market is a dynamic sub-segment of the photo printing market.

Photo printing is increasingly based on online photos. The attraction of creating online photo albums can be partly explained by the desire to save certain snapshots that may be lost due to a computer problem and the desire to create a personalized album. Driven by the increased use of smartphones, a boom in online commerce, and ever-higher-quality cameras, the French online photo album market is booming.

The French market is relatively fragmented, and competition is natural, given the large number of players present in the market. Nevertheless, the number of players is stabilizing: by 2023, the market will be structured between specialized players who have established themselves on a European scale and major European groups who are buying up national players. Moreover, web giants such as Amazon and Google have taken over the market in recent years, and long-established photographic players like Fujifilm and Fnac.

The offer is diversifying, from creating a simple personalized photo album to printing on other media (magnets, T-shirts, calendars, etc.). And some startups are making the most of their innovative positioning and effective communications, such as Famileo (particularly during the confinement period).

1.2 A high-potential global market

The growth of online photo albums is mainly due to the growth of online sales and the fact that this product lends itself particularly well to this. The freedom and flexibility that characterize these products, combined with the design potential (***), are expected to drive market growth.

This chart shows revenues for ...

1.3 A French market on the rise

The photography market:

The activity of professional photographers is recorded in the Insee nomenclature under NAF code **.**Z: Photographic activities. This code covers:

commercial or private photographic production: identity photography, class photography, wedding photography, advertising photography, publishing photography, fashion photography, real estate photography, tourism photography, aerial photography, and video production for ...


2.1 E-commerce in France

Every year, the French e-commerce federation Fevad publishes an annual report. The latest edition presents a wealth of data on the state of the sector in France.

e-commerce sales trends France, ****-****, in billions of euros Source: ****

According to the report, **** was a record-breaking year for e-commerce. Online sales reached ***.* billion ...

2.2 Demand for physical souvenirs is real and timeless

Photo consumption in all its forms on the rise In ****, over *,*** billion photos were taken every day in Western Europe via smartphone ** million is the number of prints made by Cewe, Europe's leading photo printer, every year. [***].

What's more, global online photo consumption (***) has been growing overall since ****, and in the ...

2.3 French habits

Photos, mainly used to make photo albums:

Around three quarters of French citizens (***) in **** say they print their photos, mainly to create photo albums.

Response to the question "What do you do with your printed photos?" France, ****, in %

The main occasions for realising a photo album :

For the French, births, weddings ...

2.4 Seasonal demand for photo albums: a popular gift

The graph below shows the proportion of searches for a given term in a given region over a given period relative to when it was most searched for (***). Thus, a value of ** means that the keyword was used less frequently in the region concerned, and a value of * means that there ...

2.5 Audience analysis

ONLINE PHOTO ALBUM MARKET - Audience breakdown by age group France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

Data analysis suggests that the audience in the market studied is mainly made up of people aged ** to ** (***). ONLINE PHOTO ALBUM MARKET - Audience breakdown by gender France, ****, % of total Semrusg The overall analysis of the market studied reveals ...


3.1 Towards market consolidation: many players but common software

A host of players

In France, the market is fragmented, with many players, but the number is still very small. The low barriers to entry mean that many sites offer photo prints, and albums in particular, but it's safe to assume that with the growing interest in the sector, this offer ...

3.2 The takeover of specialist players by major European groups, and the GAFAs' offer

European-scale structuring

Historically, start-ups specializing in online photo development have addressed the French market, forming a relatively fragmented market around these players (***). In recent years, however, major European groups have taken over these specialized players. for example, German giant Cewe bought French company Cheerz and German company Whitewall in **** and ****. [***]

At ...

3.3 Managing the first kilometer

First-mile management for online retailers is becoming a major growth driver for small and medium-sized businesses, which do not yet have the logistical resources or shipment volumes to benefit from advantageous solutions and rates.

The first mile covers all the stages from receipt of an order on an e-commerce site (***).

The ...


4.1 A highly diversified offering

The main offer

Competition has given rise to a wide variety of products. While album-editing software is often similar, competition comes in the form, printing method, number of pages, size, and materials used. The photo album itself can be adapted to suit different events (***)

Different formats:

There's no point in trying ...

4.2 Average prices by product type

The most standard photo book is the softcover photo book. It's the cheapest photo book on the market because it's the simplest and least expensive to design. For more upscale books, there's the hardcover book. This book is a little more expensive because it has a hardcover. Finally, there are also ...

4.3 Famileo, the return of the family photo album

Famileo is a French start-up that was founded in **** by Tanguy de Gélis and Armel de Lesquen. The company has set up an online service that enables the elderly to receive news from their loved ones through gazettes. Using the Famileo application, family members can write messages and share photos. ...


5.1 Regulations

French law governing the conduct of online business is defined in a number of different regulatory texts. Some of these are specific to online commerce, while others apply to all commercial activities.

The main applicable regulations are as follows:

Law no. ****-*** of June **, **** for confidence in the digital economy, which ...


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Reviews (1)

Reviews (1)

The online photo album market - France

Publicado en 10/05/2021 by Marcellin Pelhate - Atelier DVPM - Le Beau Thé

Très bon service. Pour le prix, nous devons l'admettre, l'étude vaut les 5 étoiles. Très pratique pour découvrir un secteur en quelques pages.

Businesscoot Response:

Merci Marcellin pour votre retour et pour la confiance accordée. :)

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