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1.1 Definition and presentation

Creating your own photo album online has become a very common trend in 2020 with the rise of online photo book sites. The photo book is the perfect gift to remind your family, wife or friends of wonderful personal memories. The online photo book market is a dynamic sub-segment of the photo printing market

Photo printing is increasingly done from online photos. The appeal of creating online photo albums can be explained in part by the concern to save certain pictures that may be lost as a result of a technical problem or a computer crash and by the desire to create a personalized album.

Driven by the increased use of smartphones with ever higher quality cameras, the market for online photo albums is booming.

The French market is relatively fragmented and has an intense competition given the large number of players in the market. It is made up of players specialising in this sector (such as Photobox) but has also been invested by larger players such as Amazon, Google or even historical players in the photography market such as Fujifilm or Fnac. As a result of this competition, the offer is diversifying itself, from the creation of a simple personalized photo album to printing on other media (magnets, t-shirts, calendars, etc.).

1.2 A global market with high potential

The dynamic of the online photo albums market is largely due to the possibility for the customers to create their own layout and design on the Internet. The freedom and flexibility offered by these design-associated products are expected to stimulate market growth. Indeed, they offer a large variety of features such ...

1.3 The French market is also expanding

The online photo album sector is very fragmented in France and includes a large number of companies, some of which are active in the creation of customisable media where one can print his or her pictures (***). Even though the market is booming, it is difficult to have an overview of the ...


2.1 A market driven by changes in smartphone sales and smartphone features

Every year smartphones become a more common commodity. They are also equipped with cutting edge technology, notably phone cameras capable of taking very high definition pictures ensuring that you don't need to buy a camera to take high quality pictures anymore. According to a Bouygues Telecom study, the penetration rate for ...

2.2 Online pictures versus traditional printing

The overall consumption of online photos (***) has been growing since ****. This shows a stimulation in the production of digital photos and the French taste for photography and images, as shown by the following graph.  
Consumption of Online Pictures as a Cultural Commodity France, ****-****, % Source : Hadopi
Despite the development and explosion ...

2.3 A cyclical demand

The graph below represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched for (***). Thus, a value of ** means that the keyword has been used less often in the region concerned, and a value of ...


3.1 An unavoidable market consolidation

Even though the market is still full of opportunities, a dozen players are now well established with several million euros in turnover in France, and are targeted by investment funds or historical companies : for example, the M* Group acquired Mon Album Photo in **** and Printic in ****, and Lalalab has just been ...

3.2 Evolution of the market structure

Historically, the French market is formed by start-ups specialized in online photo development, forming a rather fragmented market around these players (***). Over the last * years, more and more big names in traditional photography and multimedia have invaded the online printing sector, such as Fujifilm and Fnac. In addition, since ****, the market ...

3.3 Managing the first mile

The first mile includes all the stages from the reception of the order on an online site (***).
First mile management for online sales players is becoming a major growth lever for small and medium-sized businesses that do not yet have the logistics resources or shipping volumes necessary to benefit from solutions ...


4.1 Many product approaches

For about five years now, many players have been positioning themselves in the segment of photo albums that are customisable and ordered online. This is the case for example with the following apps Cheerz, PhotoBox and Printic.
Nowadays there are hundreds of options for these services which makes the choice difficult ...

4.2 Average prices according to product type

The most standard photo book is the softcover photo book. It is the least expensive photo book on the market because it is the simplest and cheapest to design. For the slightly more upscale books, there is a hardcover book. This book is a little more expensive because of the materials ...

4.3 Distinguishing Factors

Online photo albums service distinguish themselves through numerous key factors :

As a result, the product offer now seems to be fairly broad and complete, and meets the needs of a wide range of customers.  
Even more so, now that new products are taking advantage of the latest technologies and offering innovative ...


5.1 Rules to follow

French law governing the conduct of online business is defined in a number of different regulatory texts. Some of them are specific to online business, while others apply to all commercial activities.
The main applicable regulations are as follows: 
Law ****-*** of ** June **** for confidence in the digital economy, which concerns ...


6.1 Players

  • PhotoBox
  • Mon Album Photo
  • Cheerz
  • Cewe
  • Flexilivre

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