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1.1 Definition and presentation

Create your photo album on the internet has become a very common fad in 2020 with the emergence of online photo book sites. The photo book has become the perfect gift to remind your family, wife or friends of wonderful memories. The online photo book market is a dynamic sub-segment of the photo printing market

Photo printing is increasingly being done from online photos. The appeal of creating online photo albums can be explained in part by the concern to save certain pictures that may be lost as a result of to a computer problem and the desire to create a personalized album.
Driven by the increased use of smartphones with ever higher quality cameras, the French market for online photo albums is booming

The French market is relatively fragmented and the relatively intense competition given the large number of players in the market. The market is made up of players specialising in this sector (such as Photobox) but the market has since been invested by larger players such as Amazon, Google or even historical players in the photography market such as Fujifilm or Fnac

The offer is diversifying, from the creation of a simple personalized photo album to printing on other media (magnet, t-shirt, calendar...etc.).

1.2 A global market with high potential

The growth of online photo albums is largely due to the proliferation of layout on the Internet. New contemporary trends, such as albums, are expected to increase the growth of the sector. The customer freedom and flexibility offered by these design-associated products, such as multiple images on a page, larger photographs, ...

1.3 A French market in ascending phase

The online photo album sector is very fragmented in France and includes a large number of companies, some of which are active in the creation of media on which it is possible to print photos (***) The market is booming but it is difficult to have a high visibility among all the ...


2.1 A market driven by changes in smartphone sales and consumer habits

More and more smartphones with higher quality cameras for more and more pictures taken According to a Bouygues Telecom study, the rate of smartphone penetration increased from around **% in **** to **% in ****
This graph represents the penetration rate of smartphones among mobile phone users in France from **** to ****, and presents a forecast ...


3.1 Towards market consolidation

If the market is full of opportunities, in France, a dozen players are now well established with several million euros in turnover The M* Group acquired Mon Album Photo in **** and Printic in ****, and Lalalab has just been acquired by Photoweb.
For a few years now, many mobile apps (***) have been ...

3.2 Growing producers and distributors

Historically, the French market is addressed by start-ups specialized in online photo development, forming a rather fragmented market around these players (***).
Over the last * years, more and more big names in traditional photography and multimedia have invaded the online printing sector, such as Fujifilm and Fnac.
In addition, since ****, the market ...

3.3 Managing the first kilometre

First mile management for online sales players is becoming a major growth lever for small and medium-sized businesses that do not yet have the logistics resources or shipping volumes necessary to benefit from solutions and advantageous rates.
The first kilometre includes all the stages from the reception of the order on ...


4.1 Many product approaches

For about five years now, many players have been positioning themselves in the segment of photo albums that can be personalized and ordered online . This is the case for example with Cheerz, PhotoBox, Printic... applications
Other actors address this demand for printed photos through singular approaches In ****, There are hundreds of ...

4.2 Average prices according to product type

The most standard photo book is the softcover photo book. It is the cheapest photo book on the market because it is the simplest and cheapest to design. For the slightly more upscale books, there is a hardcover book. This book is a little more expensive because it has a hard ...

4.3 Differentiators

Online photo albums are multiplied in many products and are differentiated by numerous determinants :

As a result, the product offer now seems to be fairly broad and complete, and meets the needs of a wide range of customers.  
In fact, new products are taking advantage of the latest technologies and offering ...


5.1 Regulations

French law governing the conduct of online business is defined in a number of different regulatory texts. Some of them are specific to online business, while others apply to all commercial activities.
The main applicable regulations are as follows:
Law ****-*** of ** June **** for confidence in the digital economy, which concerns ...


6.1 Segmentation of players

  • PhotoBox
  • Mon Album Photo
  • Cheerz
  • Cewe
  • Flexilivre

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