The camera market - France

Since its "invention" on January 7, 1839, when it was presented to the French Academy of Sciences, photography has never ceased to stimulate creativity, memory and conversation, as well as information and entertainment for those interested in it. There are many different types of camera, including : -silver cameras (use of film)-compacts (lightweight and automatic settings, suitable for novices)-hybrid cameras (compact with interchangeable lenses)-reflex cameras (many features, popular with experts)-...and smartphones The benchmark organization for camera market statistics is CIPA (Camera & Imaging Products Association), an umbrella organization for Japan's leading camera manufacturers . Worldwide production of cameras and photographic equipment is dominated by the same Japanese companies, notably Canon, which dominates the market. CIPA estimates sales of the camera market in 2021 at 442.4 billion yen, or 3.14 billion euros(CIPA). The market is driven by the many innovations on offer, as well as the frequent renewal of functions and models. The French camera sales market is in decline, with competition coming from the ever-increasing performance of smartphones, favored by the youngest consumer segments, which deliver photo quality largely comparable to that of a conventional camera. Logically, the future of the market lies in the ability of players to innovate and move upmarket. Cameras are sold in traditional physical outlets or online, by players with varying degrees of specialization: from mass retailers to specialist retailers, via dedicated websites and general online marketplaces (such as Amazon).