1.1 Definition and scope of study
The online photo album: is a online customizable photo book service or via software, which the site then edits and delivers to the customer. This market is very dynamic because the object lends itself particularly well to online sales: the customer can take the time to create the object of his dreams, from his home, without any external constraints
The global market is experiencing strong growth, synchronized with the growth of online sales more generally. It is expected to reach 27 billion in 2027 . The European and American markets are buoyant, as the service is particularly popular there.
The German market is also growing at an annual growth rate, over the period 2015 - 2018 of 5.19% . In 2019, 8.98 million photo albums were sold across the country. As such, this market follows the good dynamics of its French and English neighbours, for whom a study has been carried out Businesscoot is also available
The market is highly fragmented, due to very low barriers to entry. Nevertheless, it is now in a phase of consolidation, with the takeover of dynamic sites by large groups and the arrival of certain GAFAMs in the sector. Thus, competition is putting pressure on prices, which remain rather low.
The offer is diversifying, from the creation of a simple personalised photo album, to the creation of ever more original albums and finally, printing on other media (magnet, t-shirt, calendar, etc.). In fact, many sites also offer various products that can be personalized with photos, another segment: the photo merchandising also very dynamic in Germany, and with higher added value than the former
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The online photo album market - France
Very good service. We wish the analysis was sometimes more complete and detailed regarding the profile of the actors. But for the price, we must admit, the study is worth the 5 stars. Very useful to discover a sector in a few pages.
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