The festival market - Germany
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Study Overview
A festival is defined as a cultural event organized with the aim of bringing together, for one or more days, different types of people interested in this type of activity related to art, entertainment or leisure in general.people interested in this type of activity related to art, entertainment or, more generally, leisure. In Germany, festivals and related festivities are an integral part of popular culture, combining traditions such as the 200-year-old Oktoberfest with modernity in a country whose capital gave its name to a unique style of techno music. Volksfests, literally "people's festivals", are thus generally included in the category of festivals in Germany. on a global scale, festivals have been hard hit by the health crisis, and are now looking to bounce back economically with the help of soaring demand following two years of restrictions. German festivals take many forms:
Traditional festivals (Oktoberfest in Munich, Wurstmarkt in Bad Dürkheim, Cannstatter Volksfest in Stuttgart) Music festivals (Reeperbahn in Hamburg, Beethovenfest in Bonn, Time Warp in Mannheim) Film festivals (Filmfestspiele in Berlin, Filmfest in Munich)
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The main market trend is the ability of the market to revive festival organization processes after a two-year slump that had a major impact on the sector's economy, as well as on cultural and artistic life. as 2022 is the year of recovery, it will be crucial in determining whether or not a large number of festivals can survive financially, or risk being shut down for good.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of study
- 1.2 European market
- 1.3 Domestic market
- 1.4 Impact of Covid and confinements
2. Demand analysis
- 2.1 Profile of festival-goers in Germany
- 2.2 Festival trends
- 2.3 Beer preference
- 2.4 Trends for jazz and classical music festivals
3. Market structure
- 3.1 Festival organization costs
- 3.2 Sources of revenue
4. Offer analysis
- 4.1 Music Festival Award
- 4.2 The different beer festivals
- 4.3 Geographical distribution of music festivals
- 4.4 Supply typology
- 4.5 Musical genres offered by festivals
5. Regulations
- 5.1 The European Festivals Association
- 5.2 Techno recognition
The festival market - Germany
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