Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

Live performance is defined by the physical presence of at least one performing artist receiving remuneration for the public performance of a work of the mind.

The market in Italy is structured around the production and distribution of live performances. This market covers various segments, to name a few: comedy, opera, instrumental music, theatre, circus, which, although do not necessarily share the same clients, yet share, at least in part, the same production resources (e.g. lighting, sound control, decor, security, ticketing, advertising and promotion).

As mentioned, the Italian live performance landscape is made up of a number of artistic expressions yet finds its biggest source of turnover and attendance in two segments: musical and theatrical. The music performance sector counts circa 1100 players and grew by 7% per year in the time frame 2012-2017. The theatre sector, for its part, recorded a positive performance in 2018 both in terms of turnover (+2.7%) and audience spending (+2.8%). The sub segments share a market outlook that is concentrated on the upstream, some major operators cover the organization of the events, but fragmented on the downstream of the distribution, counting a vast, economic fabric, including independent venues, technical assistance professions, stage directors, security companies, etc.

As a result, while this market may appear concentrated in terms of revenue and admissions, it is absolutely fragmented in terms of number of performances and employment. The industry finds its main outlets first with individual customers, more than 50% of Italians attend live performances, then with corporate customers, particularly in the context of team seminars or customer meetings.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.