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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 17/07/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
The live performance consists of the public representation of a work by artists. There are a multitude of styles, such as opera, comedy, theater, circus, music, etc. Businesscoot also has a specific market study on the festival market in Spain. This study covers various activities, from ticket sales and staging to scenery, lighting and security.
At the European level, the live entertainment market was estimated at €41.6 billion in 2017, with a growth of more than 30% between 2012 and 2017. The market benefits from increasing urbanization and the multiplicity of increasingly globalized works. However, the covid-19 crisis has struck at the heart of this market, whose revenues depended almost exclusively on live shows. The ban on gatherings of more than 5 people in Spain in March 2020 brought performances to a complete standstill. Several shows have attempted to bring their performances online to capture some of the demand for entertainment, while Spaniards have had to stay home for extended periods. The results of these initiatives have been very mixed in terms of sales, but they have nonetheless brought live entertainment closer to a new audience and represent a form of digitalization of the sector.
Activity could pick up to some extent in 2021 and even more in 2022, with the end of health restrictions, without however returning to the pre-pandemic level of activity, when around 43.5% of the population attended a live event.
1.2 The world market
Worldwide live entertainment sales are forecast to grow steadily in the coming years. The data forecasts a compound annual growth rate (***) of *.*%. Specifically, sales, which stood at $**.* billion in ****, are expected to increase to $** billion in ****, $**.* billion in ****, $**.* billion in ****, $**.* billion in **** and $**.* billion in ****.
Global sales growth Spain, ****-****, billions ...
1.3 The internal market
The live entertainment sector in Spain saw its turnover grow by **.*% between **** and ****, from €*** million to €*,*** million. In ****, it increased by **.*% to €*,*** million. Further growth was recorded in ****, with an increase of **.*% to €*,*** million. However, in ****, the situation was reversed, with a **.*% drop to €*.*** billion, due to the impact of the ...
2 Demand analysis
2.1 Public and household spending
Household spending:
In ****, total household spending on live entertainment reached €***.* million, with an average annual budget of €**.* per person. Spending on live entertainment, including cinemas, theaters and other venues, represents *.*% of Spanish households' budget on cultural goods. Culture also represents *% of total household spending, with a total of **,***.* million euros.
Within ...
2.2 Typical consumer profile
The following data show a general downward trend in attendance at live shows as age increases. The most active age group is the ** to ** age group, with **.*% attendance, followed closely by the ** to ** age group, with **.*%, and the ** to ** age group, with **.*%. The ** to ** age group has a slightly lower participation ...
2.3 Spanish cultural habits
Between ****-**** and ****-****, there is a general decline in the percentage of the population attending a live show. In ****-****, **.*% of the population had attended a live show, compared to **.*% in ****-****. This downward trend is also visible in all categories. Theater, which was the most popular category in ****-**** ...
3 Market structure
3.1 Overall market structure
Companies and employees :
To obtain market information, we will use the Spanish INE code CNAE **** which groups activities related to live entertainment.
The number of companies in the live entertainment sector has fluctuated between **** and ****. It has gone from **** in **** to **** in ****, a decrease of *.*%. However, **** saw a significant increase of ...
3.2 Geographical organization of the sector
The total number of theaters in Spain is ****. The three autonomous communities with the highest percentage are Catalonia (***). In general, it seems that more populated regions tend to have a greater number of theaters. However, some regions, such as the Basque Country and the Balearic Islands, have a relatively high number ...
4 Offer analysis
4.1 Type of offer
The performing arts genres are as follows
Theater: includes theatrical performances, plays, musicals, dramas, tragedies, monologues, experimental performances, and so on. Actors play characters and tell stories on stage. Dance: Dance is a form of body expression that uses rhythmic and choreographed movements to convey emotions and ideas. There are many ...
4.2 Prices
In Spain, price variations in the performing arts are influenced by several factors. First, the reputation of the work and the popularity of the artists can play a determining role in setting ticket prices. Internationally renowned productions or shows starring famous actors tend to command higher prices due to their commercial ...
5 Regulations
5.1 Regulation
The Performing Arts and Music Code represents a series of laws that organize the performing arts sector in Spain.
Among the most important articles of this code are the following sections:
I. National legislation on public spectacles :
Organic law on states of alarm, exception and siege (***) General regulation of police of ...
6 Placement of players
6.1 Segmentation
The sales figures of the ** largest companies in the sector are shown below:
- MADRID DESTINO CULTURA TURISMO Y NEGOCIO S.A.
- SERVEIS DE L'ESPECTACLE FOCUS, SA
- PENTACION SA
- WORK OUT EVENTS SL
- CLIPPER'S LIVE SL.
- ENTRETENIMIENTO MUSICAL SL.
- PLURAL MULTIMEDIA Y OCIO SL
List of charts
- Evolution of live entertainment sales in Spain
- The performing arts sub-segment of the cultural market
- Growth in the number of companies in the live entertainment sector
- Evolution of the number of employees in the live entertainment sector
- Distribution of rooms
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