Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

A magazine is a periodical publication printed in gloss-coated and matte paper. Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or a combination of the three. Nowadays, there is an increasing trend in the digitalization of magazines, which are generally provided by publishers in two formats: the paper one, and the digital one. Therefore, thanks to specific platforms, it is possible to access the same contents by paying a lower fee, as digital versions cut the costs of paper and printing. The magazine market can be segmented according to type (print and digital), topic, and geographical landscape.

The global magazine market was valued at $70.3 billion in 2021, and it is expected to grow at a CAGR of 1% during the period from 2021 to 2025.

In Italy, more than in other countries, it is possible to assess the shift in the choice of the format from paper one to digital versions. Indeed, revenue from copy sales fell by -11.3% in 2018, and it is expected to continue to decrease in the upcoming years. On the other hand, for the digital version of magazines, revenue increased by 7% in 2018, and it is expected to overtake print version by the end of 2021. However, this will not be enough to counteract the decline in print version of magazines. As a consequence, the market will experience a slight inflection during the period 2019-2023.

On the other hand, it is possible to see how publishing companies are making efforts to target a higher number of customers for digital magazines. Therefore, thanks to discounts on the fees or the provision of the first months of subscription for free, publishers are managing to enlarge their customer basis and, thus, the number of customers they will manage to retain in the future.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2
Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2
Amaury de Balincourt
Linkedin logo

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane Essadiq

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.