The magazine market - Italy

As of 2020, the global magazine market has faced significant challenges due to the COVID-19 pandemic, with companies reorganizing their operations to cope with the impacts. Despite the difficulties, the market is expected to rebound with a projected growth from $188.94 billion in 2021 to $197.62 billion in 2022, a CAGR of +4.6 percent. Recovery is anticipated as this downturn is seen as a temporary setback rather than an indicator of ongoing market weaknesses. By 2026, the market is forecasted to reach $224.57 billion, growing at a rate of +3.2 percent. A key trend is the shift toward digital consumption of print and magazines, particularly in Italy, where online platforms for news and magazines have seen a noticeable increase in visitors, with groups like GEDI and Mondadori showing an average increase of +127% and +733%, respectively, from 2016 to 2022. This digital transition is driving market growth despite a decline in advertising revenue, with the print media ad revenue experiencing a significant downward trend since 2018..Digital Transition in Italian Magazine Consumption: A Persistent Trend Amidst Print Decline As the Italian market adjusts to the evolving preferences of readers, a distinct trend has emerged: the shift from print to digital magazine consumption. This trend is part of a broader digital transformation that is redefining the way Italians engage with periodicals. The onset of this transition is evidenced by the robust growth of digital magazine revenues, which saw a 7% increase in 2018. Although this upsurge signifies the market's adaptability, it is not sufficient to fully counterbalance the declining revenues from print magazine sales. Revenues from the sale of print copies experienced a substantial dip of over 11.3% in 2018, illuminating the ongoing challenges faced by the traditional print segment. Compounding this issue, the Italian market's total turnover for magazine and periodical publishing under ATECO 58.14 declined by approximately 25% over an 8-year period leading up to 2019, plummeting from the range of €2800 million to around €2100 million. Similarly, the distribution of newspapers under the category ATECO 18.11 has witnessed a substantial fall, with turnover halving from over €500 million to approximately €260 million between 2010 and 2019. Furthermore, advertising revenue—a crucial source of funding for the sector—has undergone a stark reduction. The advertising revenue for weekly magazines, for instance, saw a significant year-on-year contraction, notably from 2020 to 2021, with financial figures reflecting a trend of persistent decline. The magazine market in Italy, traditionally sustained by sales of TV magazines and periodicals catering to interests such as automotive and home decor, now confronts a transformative phase. Consumers over the age of 64 constitute a large segment of weekly magazine readers, with individuals aged between 35 and 64 dominating the readership of popular monthlies. On the digital front, online platforms have experienced an unprecedented surge in visits. Notables such as GEDI and Mondadori report increases in daily unique users by 127% and a staggering 733%, respectively, from 2016 to 2022. Italian publishers are engaging with these trends through offerings aimed at wooing more customers to digital magazines. These include discounted rates and promotions like free subscriptions for initial months, in a bid to expand the customer base and enhance retention rates in the foreseeable future. Magazine prices have showcased a moderate upswing, affecting consumer indexes for periodicals with an increase of about 14.### Key Players Shaping the Italian Magazine Market Landscape The Italian magazine market is characterized by the presence of several influential publishers, each with a unique portfolio of periodical titles that cater to diverse interests, from current affairs to automotive and women's lifestyle. These publishers have established their dominance in the industry by offering a mix of content that appeals to a broad spectrum of readers. Below, we explore some of the primary entities that are central to the tapestry of the Italian magazine landscape. **Cairo Publisher** – A media powerhouse, Cairo Publisher boasts a rich assortment of publications, including a range of TV magazines like Dipiù and TV Mia, which dominate the television program niche. The publisher also dabbles in various other genres, offering periodicals like Airone for nature enthusiasts, Bell'Europa and In viaggio for travel aficionados, and Gardenia for those with a green thumb. **GEDI Publishing Group** – As one of the heavyweights in the industry, GEDI Publishing Group manages a multifaceted portfolio including prestigious titles such as la Repubblica and La Stampa, while extending its reach into scientific realms with Le Scienze and to geo-political discourse with Limes. They also contribute to the digital domain with online platforms such as HuffPost Italia. **Hearst Magazine Italy** – With an eye on the fashion and lifestyle sectors, Hearst Magazine Italy publishes renowned titles like Elle, Cosmopolitan, and Esquire, catering primarily to fashion-forward readers and modern lifestyle enthusiasts. Their commitment to quality content is also evident in specialized publications such as Runner's World and Men's Health, targeting health and fitness communities. **Caltagirone Publisher** – Caltagirone stands out with a strong regional focus, managing newspapers like Il Messaggero di Roma and Il Gazzettino di Venezia. They provide readers with local news and information while also reaching audiences nationwide with broader publications. **The 24 Hours Group** – Engaging with the business and financial sectors, The 24 Hours Group delivers in-depth economic insights through its flagship title Il Sole 24 ORE. Their repertoire also includes investigative journalism with Il Post and catering to the spiritual community with Famiglia Cristiana. **Class Editori** – This publisher strikes a chord with the financially savvy and fashion-conscious through publications like MF/Milano Finanza and MFFashion. Their portfolio extends to gourmet dining with Gambero Rosso and covers the luxury sector with titles such as Gentleman, offering a sartorial guide for

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 13/05/2022

Update Details

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Summary and extracts

List of charts

• Newspaper printing turnover
• Newspaper printing employment
• Newspaper retail turnover
• Number of enterprises and employees in the newspaper retail trade
• Consumer price index for newspapers, magazines and periodicals
• Distribution of readers of the most widely read weekly newspapers, by age group
• Distribution of readers of the most-read monthly magazines, by age group
• Distribution of readers of the most widely read weekly newspapers, by socio-professional category
• Distribution of readers of the most widely read weekly newspapers, by socio-professional category
• Evolution of paid circulation of journals (81 titles)
• Trends in paid circulation of magazines, weekly and monthly ( (38 and 43 titles)
• Turnover from magazine and periodical publishing
• Annual change in advertising revenue in magazines, by periodicity
• World market for magazines and periodicals
• Evolution of visits on major online information and magazine platforms

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