Name: The magazine market
Brand: Businesscoot
Price: 89 EUR
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INFORMATION ON THE STUDY

Price: 89€ HT
Last update: 29/11/2021
Language: English
Category: Leisure, Tourism
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Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

A magazine is a periodical publication printed in gloss-coated and matte paper. Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or a combination of the three. Nowadays, there is an increasing trend in the digitalization of magazines, which are generally provided by publishers in two formats: the paper one, and the digital one. Therefore, thanks to specific platforms, it is possible to access the same contents by paying a lower fee, as digital versions cut the costs of paper and printing. The magazine market can be segmented according to type (print and digital), topic, and geographical landscape.

The global magazine market was valued at $70.3 billion in 2021, and it is expected to grow at a CAGR of 1% during the period from 2021 to 2025.

In Italy, more than in other countries, it is possible to assess the shift in the choice of the format from paper one to digital versions. Indeed, revenue from copy sales fell by -11.3% in 2018, and it is expected to continue to decrease in the upcoming years. On the other hand, for the digital version of magazines, revenue increased by 7% in 2018, and it is expected to overtake print version by the end of 2021. However, this will not be enough to counteract the decline in print version of magazines. As a consequence, the market will experience a slight inflection during the period 2019-2023.

On the other hand, it is possible to see how publishing companies are making efforts to target a higher number of customers for digital magazines. Therefore, thanks to discounts on the fees or the provision of the first months of subscription for free, publishers are managing to enlarge their customer basis and, thus, the number of customers they will manage to retain in the future.