Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of study

When we speak about a comic book, we intend a book which is characterized by a story told using drawings and words witted together in a dynamic way, the perfect meeting between a film and a book.

Yellow Kid by Richard F. Outcault debuted in the New York Journal in 1895, marking the beginning of the comic strip. Then, in 1905, cartoonist Winsor McCay developed a series of panels that were published in the Sunday edition of the New York Herald and included the renowned Little Nemo.

Comics are a "complicated form capable of blending movement and fixity, board and vignette, text and images in a very distinctive way," according to Frenchman Benoît Peeters. The cartoonist is the author and drawer of comic stories, and it often coincides with the creator of the story but sometimes the two roles can be separated. The technique of comics is famous all over the world and each culture has its own type of comics, such as in Japan where the comic book is called Manga. Among the biggest names in comic book pop culture are Marvel, DC Comics, Dark Horse Comics, Image Comics, IDW Publishing and Valiant Comics. 

The global market value of comics market was worth USD 4635.4 million in 2019 and is predicted to reach USD 4686.2 million by the end of 2026, with a CAGR of 3.3% between 2021 and 2026. The study breaks down each segment of the Comic Book market by application, end-user, and geography. 

In Italy comics are called "fumetti" because they take their name from the little clouds, or "fumetti" in fact, that come out of the mouths of the characters in the vignettes. The comics industry produced very strong overall sales results in the first half of 2021, inside a book market that saw tremendous increase in all segments, with numbers significantly higher than before the pandemic. According to a study conducted by the Italian Publishers Association's research office and published on the AIE website on July 13th, the comics industry tripled its sales from January 4th to June 20th of 2021; the comics market in Italy is now worth between 2% and 6% of the entire publishing sector. The most famous comic book publishers in Italy are Panini Comics, Bao Publishing, Grrrzetic Comic Art Book, Rizzoli Lizard and Sergio Bonelli Editore; some of these publishers also import foreign comics and take care of translation and distribution in Italy. 

In Italy, after the pandemic, the comics market is living a florid period, especially regarding Japanese manga.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Panini Comics (Panini s.p.a)
Sergio Bonelli Editore s.p.a
Edizioni BD s.r.l
Bao Publishing s.r.l
Tunuè s.r.l
Editoriale Cosmo s.r.l
Feltrinelli s.p.a
Mondadori retail s.p.a
Giunti editore s.p.a

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the comic book market | Italy

45 €

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676