Content of the study:
The youth press market - Italy

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MARKET OVERVIEW

1.1 Definition and presentation

Most publishing houses in their offerings have children's books that differ from normal books because they are written in a simplified manner and usually contain numerous pictures and illustrations. There are many types of children's books such as novels, storybooks, poetry books, and comic books. Generally, children's books are divided by age as follows:

-0-3 years: often made of cloth with many colors and with sounds added (they are more like toys than books)

-2 years old: characterized by the large presence of pictures and few parts of text

-3-5 years: feature increasingly written and articulated stories

-ages 5-7: have an increasingly limited number of pictures

As for the global market, this is estimated to grow at a compounded growth rate (CARG) between the year 2021e 2026 is 3%. The major companies globally in this market are: Pearson, Reed Elsevier, and ThomsonReuters.

At the Italian level, the children's book market continues to show signs of growth. In 2017, the market grew by 7.9% compared to 2016, and also in the same year, the weight children's books had on the export of book rights increased by 7.7% compared to the previous year.

The main trend within this market is the advent of digital. In fact, today in addition to the print version it is possible to buy books, including children's books, in digital format. The digital format, usually used by older children, also provides the opportunity to be able to interact with the book itself or to listen to it in audiobook version.

In Italy numerous publishing houses are involved in writing and publishing children's books. The main ones are Albe Edizioni, Becco Giallo Edizioni, Orecchio Acerbo S.r.l and Feltrinelli Kids.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

REGULATIONS

POSITIONING OF ACTORS

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The performing arts market - France

Publicado en 22/11/2022 by Aurelien Hoppley

Étude de marché pertinente.

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

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The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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