Content of the study:
The sports press market - France

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MARKET OVERVIEW

1.1 Overview of the sports press market

The sports press includes titles dealing with sports and sports news. Sports press titles can be found in both the magazine and newspaper segments, with a wide variety of formats (newspaper or magazine) and publication frequencies: daily, weekly or monthly. The sports press does not include the automotive and motorcycle press.

The global press market is very continent-specific. The paper format is very popular in China and India, two giants in terms of audience. However, in Europe and North America, the paper format is gradually losing ground to digital.

In France, the sports press is a sub-segment of the press market. In fact, paid circulation in France for the sports press represents 0.77% of paid circulation for all mainstream press. Nonetheless, this niche has a number of special features that make it particularly interesting in today's changing press sector.

Indeed, following the trend in the magazine market (for which a Businesscootstudy is available here), the sports press is experiencing a decline in physical sales. Paid circulation (number of sales) is down 5.52% in 2019. Publishers' advertising revenues are also declining, and the transition to digital is generating losses from advertisers who are not yet convinced by the new formats. However, revenues from online presence can offset the decline in revenues from traditional press formats.

The Covid-19 crisis had a heavy impact on titles specializing in sports news, but a recovery was nevertheless observed in the months following the initial containment.

We can also observe that players in the sports press market are engaged in a strategy of refocusing on their core business, as illustrated by the sale of Le Parisien to LVMH by the Amaur group. The Amaury group's sale of Le Parisien to LVMH is a case in point, but they are also developing their digital offering, or specializing their product range to meet a highly diverse demand.

What's more, despite the decline in print circulation, the French continue to be drawn to sporting activities and newspapers, while the market is regularly renewed by the emergence of new practices and international events.

DEMAND ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

REGULATIONS

POSITIONING THE PLAYERS

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in 40 pages
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Reviews (5)

Reviews (5)

The performing arts market - France

Publicado en 22/11/2022 by Aurelien Hoppley

Étude de marché pertinente.

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

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