Content of the study:
The market for tennis rackets - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

A tennis racket is an instrument for playing tennis by returning the ball to the opponent's court, consisting of a handle and a sieve. The tennis racket weighs more than 280g, which makes it the heaviest racket compared to squash, table tennis and badminton.

About 5 million French people play tennis every year and this market represents in France a few hundred million euros. In 2018, nearly 20,000 tournaments were organized and nearly 2 million official matches, with over 7,500 tennis clubs present in France. Most tennis players and buyers of tennis rackets are members of tennis clubs.

In terms of distribution, the major retailers dominate the market and have a 70% market share, far ahead of pure player websites (15%) and independent stores and tennis specialists (around 10%). The tennis market is dominated by a limited number of well-established equipment manufacturers, which leaves little room for new entrants. In order to sustain its growth, the tennis market has refocused on its core business: products designed solely for practice, with a more technical nature(connected racquets, connected wristbands, etc.).

The tennis market is now facing the decline of the lifestyle dimension of the sport since the 1990s, and the refocusing of sales on purely sports equipment and accessories.

1.2 The national market for tennis rackets

In ****, the aggregated sales of the tennis market in France was *** million euros, which can be broken down as follows[***]:

Racquet sales:

***,*** rackets sold over the year ; average price ** euros ; ** million euros in revenue.

Shoe sales:

*,***,*** pairs sold over the year ; average price ** euros; ** million euros in sales.

Sales ...

1.3 France's foreign trade

Foreign trade in tennis rackets France, ****-****, millions of dollars Source: ****

Source: ****

The French market for tennis rackets is largely self-sustaining, as its annual coverage rate is above ***% over the entire ****-**** period. The highest coverage rate is in ****, at ***%, but it is relatively stable over the period, with an average ...

ANALYSIS OF THE DEMAND

2.1 Evolution of the number of licensees in France, by age and sex

Distribution of female licenses by age group France, ****, total Source: ****

Figures from the Ministry of Sports iindicate that girls and women between the ages of * and ** are the categories of individuals within which the allocation of tennis licenses is the most important in ****, with just over half (***) of the total licenses ...

2.2 Distribution of tennis licenses by region in France

Geographical distribution of the number of FFT licensees in France

Source: ****

Quite logically, we observe that the largest number of licensees are in Ile-de-France, with **% of total licensees (***), the distribution of the number of FFT licensees on the French territory is quite homogeneous.

Geographical distribution of tennis clubs in France:

Source: ...

2.3 Racquet sports, the 6th favorite activity of the French

$ Proportion of people who have practiced at least one of these sports activities in the past ** months France, ****, % Source: ****

The graph above shows that racquet sports are the sixth most practiced sport "category" in France in ****, with **% of French people having practiced a racquet sport at least once in the last ...

2.4 The different practices of tennis

The different places of practice:

Places of practice of tennis France, ****, % Source: ****

Not surprisingly, playing tennis in a club is the preferred type of practice for the French (***), clubs are preferred. They also allow players to get together, which many appreciate as "compensation" for the fact that tennis is an individual ...

MARKET STRUCTURE

3.1 Market domination by specialty brands

The market for tennis rackets is extremely concentrated, since it is dominated by three major brands, namely Babolat (***), Head and Wilson

Babolat, a French SME with *** employees, is the world leader in tennis rackets, with *.* million rackets sold per year[***]. With about a third of the global market (***), Babolat is the ...

3.2 Distribution, mainly by the major sports brands

Distribution channels for tennis equipment France, ****, % Source: ****

Most of this market is carried out by multisport stores (***). One out of every two pairs of tennis shoes is sold there and more than one out of three rackets. Decathlon, with its own brands, is one of the leaders. Direct sales by brands ...

ANALYSIS OF THE OFFER

4.1 Typology of the tennis racket offer in France by range

The Babolat ranges:

Wilson ranges:

The Head ranges:

The Prince range:

The Yonex range:

Technifibre ranges:

4.2 Choosing a tennis racket

Read the labels on a tennis racket:

On each tennis racket there are labels on the inside of the dial describing the specific characteristics of the racket. These characteristics are as follows[***]:

head size: size of the head, from *** to *** cm² weight unstrung: weight of the unstrung racket, in grams; balance ...

4.3 The production process of a racket

Today, most of the rackets produced are these carbon fiber rackets. The production process of these products is divided into * stages, which are[***]:

draping, which consists of wrapping pieces of fiber fabric pre-impregnated with resin (***) around a mandrel according to the draping plan that defines the arrangement of the different layers ...

4.4 The price of tennis rackets

The price of Decathlon snowshoes:

The price at the big brands:

REGULATION

5.1 International regulations

Stringing surface regulations[***]:

According to ITF (***) rules, the dimensions of the stringing surface are defined as follows:

a maximum internal stringing surface length of ***.* mm (***) ; a maximum inside stringing surface width of ***.* mm (***).

Racquet length regulations[***]:

According to ITF rules, the maximum length must be ***.* mm (***).

POSITIONING OF THE ACTORS

6.1 Positioning of the actors

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