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  • Number of pages : ~ 40 pages
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  • Last update : 28/11/2023
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Indoor racquet sports encompass several different sports. They include badminton, squash, table tennis and padel.

In badminton and tennis, the principle is simple: two people (sometimes four in doubles) play against each other. The aim of badminton is to get the shuttlecock into the opponent's court, and the aim of table tennis is to bounce the ball twice into the opponent's court. Squash is played one-on-one, with the aim of bouncing a ball off the walls surrounding the court with the racket, so that the ball is out of reach of the opponent. Finally, padel is generally played two against two on a smaller court than tennis, often surrounded by walls or fences.

The market can be divided into :

  • Suppliers of equipment and materials (manufacturers,distributors, court manufacturers);
  • Clubs, associations and commercial structures.

In France, the sports industry is worth over 90 billion euros a year, including 13 billion from the budgets of the 360,000 sports associations in 2020, and 77 billion from sports companies. However, public investment, television rights and sponsorship are not included in this total. International event organizers are also expected to contribute 65 billion euros. In this context, tennis will generate 2.2 billion euros in 2021, equivalent to almost 0.01% of French GDP.

The padel market is experiencing remarkable growth, with a significant increase in the number of courts in France, rising from 175 to 1464 between 2015 and 2022. This represents an impressive average annual growth of 27% over this period.

The study also sheds light onthe profile of sports enthusiasts in France, analyzing their distribution by age, gender, place of residence and socio-professional category. This approach enables us to identify a typical sportsperson profile, providing an in-depth understanding of the characteristics of participants in sporting activities.

The cost of building a tennis, padel or badminton court varies significantly, depending on the quality of the surface and the type of sport played. In general, these costs range from €15,000 to €60,000, taking into account the specific nature of each discipline. It's important to note that regular maintenance and repair costs are also incurred. tennis courts, especially synthetic grass courts, are among the most expensive to build. This study provides more precise price ranges, depending on the type of sport and the quality of the surface.

1.2 Global market

The global indoor racquet sports market is growing, thanks in particular to the padel segment, which posted a CAGR of +*.**%. Table tennis continued its strong growth, with an increase of +*.**%.

Sales trends for squash, padel and table tennis World, ****-****, US$ million Source: ****

The racquet sports equipment market is subdivided according ...

1.3 Market France

According to Groupe BPCE: In France, the sports industry brings in more than €** billion every year , including €** billion from the budgets of all ***,*** sports associations in ****, and €** billion from the sales of sports companies, particularly equipment manufacturers. However, investment by local authorities, television rights and sponsorship are not included in this ...

1.4 International trade

UN Comtrade data are centralized under the following HS codes:

****** - "Tennis, badminton and similar rackets, whether or not strung." ****** - "Table tennis articles and equipment."

Imports slightly exceeded imports for badminton rackets, while the opposite situation was observed for table tennis articles. The volume of trade in this niche ...

1.5 COVID-19 crisis

The Covid-** crisis has led to a drop in the number of licensees in all sports, except padel, which is up **%, thanks to the current craze for this new sport. The biggest decline among racquet sports is badminton, which will lose **.*% of its licensees between **** and ****. Overall, the French sports industry ...

2 Demand analysis

2.1 French people's sporting activities

The practice of sport and physical activity decreases with age: **% of **-** year-olds practice sport regularly, compared to **% of **-** year-olds.

Practice of a physical activity or sport by age France, ****, % (***) Source: ****

social class and other social determinants are also significant: men, CSP+ and urban dwellers are more likely to take ...

2.2 Padel: A new discipline appreciated not only by former tennis fans, but also by others.

Most of the newcomers to padel and squash are former tennis players. These sports, both of which are played by over ***,*** people across France, are benefiting from the decline of tennis, which can be explained by a number of factors:

Increasing demand for recreational sports, where tennis is more associated with ...

3 Market structure

3.1 Industry professionals

Staffing table ****

Source: ****

Tennis & Padel

While the world of tennis has seen *,*** club closures since the **s, padel is growing from strength to strength, although a few years ago there were only ** full-time equivalent employees for court rental and equipment suppliers in the whole of France[***].

The size of the court ...

3.2 Costs and procedures for building indoor sports facilities.

given the substantial investment involved in building a field dedicated to a racquet sport, there are many factors to consider before embarking on the adventure. The specifications to be followed are very rigorous.

The first considerations are:

What foundations are required? A soil survey is needed to determine this; What is ...

4 Offer analysis

4.1 Prices for racquet sports in France

Table tennis

Source: ****

Badminton

Source: ****

Squash

In the case of squash, we'll concentrate on rackets. Most beginners borrow or rent their rackets from their club. Once practice becomes more regular, it's worthwhile acquiring your own equipment, for reasons of feel and joint protection. While the most novice players will be able ...

4.2 Energy is the primary cause of inflationary cost overruns, but not the only one

It's vital to recognize the impact of inflation on spending on infrastructure and sports activities.

In ****, France saw a substantial increase in costs, due in particular to rising energy prices, which directly affect the operational expenditure of local authorities. This has led to an estimated *.* billion eurosin additional costs for the ...

5 Regulations

5.1 Regulatory sizes, weights and lengths

5.2 Game rules

Badminton

Badminton can be played in singles or doubles.

The court is divided in two by a net on either side of which the players stand. The point is scored when the shuttlecock, sent with the racket, falls into the aderse zone, or when the opponent makes a fault.

The serve ...

5.3 Sports association law

Under the French law of July *, ****, sports associations are free to define their structure and the bodies that ensure its day-to-day operation.

However, this choice must be backed up by a set of articles of incorporation, which define the association's operating rules and identification details. They include :

The name and corporate ...

6 Positioning the players

6.1 Segmentation

  • Asics
  • Decathlon Groupe
  • Adidas
  • Wilson (Amer Sport groupe)
  • Cornilleau
  • Stiga Sports
  • Butterfly
  • Donic
  • Joola
  • Killerspin
  • XIOM
  • Yasaka
  • Nittaku
  • Andro
  • Victas
  • Bullpadel
  • Cartri
  • Coneth Padel
  • Dunlop Sport
  • Head
  • Prince
  • Victor
  • Ashaway
  • Carlton (Frasers Group)
  • Oliver Sport

List of charts presented in this market study

  • Sales trends in squash, padel and table tennis
  • Equipment that French people would like to have more of in their commune
  • Main reasons for physical activity and sport (1st and 2nd reason)
  • Physical activity and sport by age
  • Sporting activities by social category
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Latest news

Decathlon: all the 2023 performance figures - 05/04/2024
  • - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
  • - Decathlon presence: 78 countries.
  • - Number of products sold worldwide last year: 1.19 billion.
  • - Share of digital sales: 17.4%
  • - Sales in France: 4.752 billion euros, up +1.24% on 2022.
  • - Total number of stores worldwide: 1,749, including 319 in France.
  • - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
  • - Company sales: 15.4 billion euros
  • - Number of stores: Over 1700
  • - Presence in 69 countries
  • - Number of brands developed by employees : Over 70
  • - Number of disciplines covered by brands: Around one hundred
  • - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Decathlon sells store premises for 600 million euros - 12/12/2023
  • The network has 1,751 stores worldwide.
  • Décathlon has just sold the walls of 90 of its stores for 600 million euros.
  • The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
  • The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.

Adidas still going strong despite the Kanye West scandal. - 20/11/2023
  • Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
  • Yeezy sneaker sales accounted for 7% of Adidas sales.
  • Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
  • Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
  • Number of Decathlon employees in Israel: 500
  • Number of Decathlon stores in Israel: 10
  • Most popular sector: Camping
Decathlon changes strategy - 22/07/2023
  • Decathlon intends to reduce the number of its brands from 49 to around 15 over the next year.
  • The company aims to reduce the in-store offer by 20% by streamlining its brands.
  • The company has 1,751 stores worldwide, including 325 in France.
  • In 2022, Decathlon generated sales of 15.4 billion euros, including 4.7 billion euros in France.
  • Decathlon's online sales accounted for 16.8% of total sales in 2022, rising to 20.8% in 2021.
  • Over the past two years, Decathlon has begun to reduce the sales area of some of its stores from 500 to 1,500 m2.
  • Its rival Intersport, with 800 stores and sales of 3.3 billion euros, is aiming for sales of 5 billion euros by 2025.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Asics
Decathlon Groupe
Adidas
Wilson (Amer Sport groupe)
Cornilleau
Stiga Sports
Butterfly
Donic
Joola
Killerspin
XIOM
Yasaka

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