the headphone market | France

1.1 Definition and scope of study

Headsets are electronic devices that allow listening to various sound contents . They can be of 3 types

• In-The-Ear then we can also talk about headphones;
• Supra-auriculars it is then a question of helmets that are put on the ears..
• Circum-auriculars If you do not use the headphones, the headphones cover the ears completely.)

They can also be wireless (Bluetooth technology in particular) or wired

These products can be used by many types of consumers, and there are several different uses

• Usage staff for entertainment, sports and fitness, or gaming;
• Professional use ...for a target of sound engineers, for example

The global headphone market is growing by good growth prospects s, driven in particular by the dynamism of the China and the asia-Pacific region . The french market sees his offer move upmarket The new system is in line with the ever-increasing demands of consumers. It thus saw its value increase by 31% between 2018 and 2019, while the volumes sold increased by only 7%.

The the most popular products in France are made by foreign companies recognized in the field. However, certain French companies specialising in high-end products ...manage to get away with it. On the distribution side, we note the dominance of specialist retailers like Fnac, but also the breakthrough of generalist e-commerce sites

In addition, from new arrivals The companies, either specialised or already positioned in related markets such as the telephone manufacturing market, are becoming genuine competitors by offering innovative products and increasingly varied . Wireless and noise reduction devices are increasingly in demand and are driving up product prices

The nomadic nature of music listening and the emergence of new practices such as teleworking should be important growth drivers for this market in France