The headphone market - France

By 2020, the global market for headphones and earphones, which includes in-ear, over-ear and in-ear types, was growing significantly, driven by wireless technology and noise reduction features. The market, valued at $80 billion, is expected to reach $150 billion by 2026, with the Asia-Pacific region holding a dominant 40% share. Headphones accounted for 30% of the market, against 70% for earphones, for a total value of $56 billion. France reflected this trend, with an increase in market value from €411.5 million to €539 million, despite a drop in smartphone sales from 18.2 million units to 17.4 million. This increase was particularly noticeable in the wireless headphones sector, where sales tripled.

Major brands such as Apple, Sony and Bose dominated the market, alongside notable French high-end manufacturers such as Focal and Devialet. E-commerce plays an increasingly crucial role in distribution, with companies like Apple and Samsung gaining significant market share both through manufacturing and through exclusive distribution in their stores and on their online platforms. Regulatory frameworks have focused on safety and consumer protection, requiring warnings for high decibel levels and limiting maximum power to 100 dB(A).

The market has grown both in the high-end segment and in the low-cost alternatives, indicating a diversification of supply that meets a range of consumer preferences.

changing preferences in the French headphone market

In recent years, the French headphone market has experienced significant growth, demonstrating a move towards more upmarket offerings as consumer demands evolve towards more sophisticated products. With a notable expansion in value outstripping volume, the market reflects a trend of consumers willing to invest more in quality audio experiences. This is clearly seen in the growing popularity of 100% wireless headphones, demand for which has tripled, driving the market towards the high-end segment. The surge in demand for headphones in France can largely be attributed to the deep penetration of smartphones, with a rate of around 112.8%, and more SIM cards than inhabitants in circulation.

Smartphones are becoming the primary device for music listening and related activities, which has encouraged the growth of headphones as accessories. However, with smartphone sales in slight decline, it would appear that the market is reaching saturation point. Music consumption habits have also played a crucial role in fuelling the use of headphones. The French are increasingly turning to online platforms for their audio needs, with streaming services used by 46% of music consumers.

The mobility of music listening, a trend confirmed by 60% of the population listening to music during commutes, has naturally led to greater reliance on personal audio devices such as headphones and earphones. In addition, the video games industry has contributed to the growth of the sector. Online games, which often require headsets for multiplayer communication, have seen a steady increase in popularity. The blockages caused by the Covid-19 pandemic have only accelerated this trend, and more than half of all video game enthusiasts have reportedly devoted extra time to their hobby.

Despite a buoyant market, the French headset sector faces significant competition from foreign companies. International giants, particularly those from Asian markets, dominate the segment with a wide range of offerings that cater to different consumer segments. Despite this, high-end French brands manage to carve out a place for themselves with top-of-the-range products that appeal to audiophiles.

Distribution channels have also adapted, moving towards digitization, with e-commerce playing a central role in the headphone retail landscape. Generalist online platforms are gaining ground with consumers, although specialist retailers remain influential. The market is experiencing an era in which online visibility and the creation of a strong digital brand image have become essential success factors.

In conclusion, the French headphones market is marked by a combination of technological advances, technological innovations and technological innovations, technological advances and technological innovations, technological advances and technological innovations

• Sony Corporation Sony is one of the traditional behemoths of the consumer electronics sector, with an extensive global presence. Renowned for its innovative audio technology and high-quality products, Sony has succeeded in capturing a significant share of the headphone market. Its offering ranges from professional-quality studio headphones to portable, user-friendly wireless in-ear options, such as the famous WH-1000XM3 model known for its noise-cancelling features.
• Philips, with its rich history in electronics, continues to be a key player, particularly in the European market. Although it doesn't have the same cachet as some newer brands, Philips retains a solid product range that appeals to consumers looking for reliable, affordable audio solutions.
• Apple Inc. Apple's entry into the headphone market, particularly with its AirPods range, has changed consumer expectations and preferences. The technology giant has leveraged its strong brand presence and loyal customer base to dominate the wireless headphone segment.
• Bose Corporation Bose is a premium audio company, synonymous with high-fidelity sound and noise-cancelling technology. The QuietComfort and 700 Series noise-canceling headphones demonstrate the brand's commitment to providing an unparalleled listening experience.
• Beats by Dre (Beats Electronics LLC) Beats is another major player that has made a name for itself with its elegant designs and bass-rich sound. Acquired by Apple, it has benefited from this association, continuing to appeal to a younger, fashion-conscious audience.
• JBL (Harman International) JBL's diverse range of audio equipment, part of Harman International, is aimed at both professional and consumer markets. Its headphones are renowned for their durability and clarity of sound, making them a popular choice.
• Marshall Amplification: Originally known for its guitar amplifiers, Marshall has effectively expanded into the consumer market with headphones and earphones with a rock 'n' roll aesthetic, appealing to both music purists and lifestyle consumers.
• Electronic GmbH & Co. KG As a European pillar of the audio industry, Sennheiser enjoys a reputation for quality and sonic precision. Its extensive product range offers solutions for audiophiles and professional sound engineers alike.
• Focal-JMLab: Focal represents the crème de la crème of French audio engineering. Its commitment to producing top-of-the-range headphones is evidenced by its products manufactured in Saint-Étienne, France.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 25/01/2022

Summary and extracts

List of charts

• Taille du marché mondial des casques audio et écouteurs
• Ventes en volume et valeur de casques audio
• Taux d'équipement en smartphone de la population âgée de 12 ans et plus
• Évolution des ventes de smartphone
• Fréquence de consommation de musique / vidéos clips en ligne
• Part des Français qui écoutent de la musique dans les endroits cités
• Part des Français qui écoutent de la musique grâce à un casque audio ou des écouteurs
• Consommation de jeux-vidéos en ligne
• Marques d'écouteurs et casques audio classées par nombre d'utilisateurs
• Canaux d'achat privilégiés par les Français
• Magasins préférés pour l'achat de matériels high tech
• Les casques et écouteurs les plus recherchés
• Demande des casques et écouteurs par produit
• Commerce extérieur de casques audio et écouteurs
• Principaux pays d'origine des importations de casques et écouteurs
• Principaux pays de destination des exportations de casques audio et écouteurs
• Intérêt de recherche pour le terme "casque audio"
• Intérêt de recherche pour le terme "casque audio" pendant le confinement
• Intérêt de recherche pour le terme "écouteurs" pendant le confinement