MARKET OVERVIEW
1.1 Definition and scope of the study
A television is a device with a screen that can display audio-visual content. It can be connected with decoders, DVD players and video game consoles. Televisions have undergone significant technological innovations in recent years (4K, OLED, QLED, connected TVs, ...).
While many thought that television was threatened by smartphones and tablets, the television market remains dynamic at the global level as well as in France, even if it has experienced difficult periods. Among the main manufacturers worldwide are Samsung, LG, TCL and Hisense. These players also dominate the French market. The year 2020 - marked by the global crisis of the Covid-19 - saw a strong increase in sales both globally and in France. Globally, annual sales rose by 1.1% in 2020, reaching their highest level since 2013.
In France, whilethe number of TVs sold in France had declined between 2016 and 2019, it increased in 2020 and market professionals estimate it at around 5 million units in 2019.the market is mature and is driven by household equipment inhigher-end TV sets with more features.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
Businesscoot Response:
Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.