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Household equipment

The television market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

A television is a device with a screen that can display audio-visual content. It can be connected with decoders, DVD players and video game consoles. Televisions have undergone significant technological innovations in recent years (4K, OLED, QLED, connected TVs, ...). While many thought that television was threatened by smartphones and tablets, the television market remains dynamic at the global level as well as in France, even if it has experienced difficult periods. Among the main manufacturers worldwide are Samsung, LG, TCL and Hisense. These players also dominate the French market. The year 2020 - marked by the global crisis of the Covid-19 - saw a strong increase in sales both globally and in France. Globally, annual sales rose by 1.1% in 2020, reaching their highest level since 2013. In France, whilethe number of TVs sold in France had declined between 2016 and 2019, it increased in 2020 and market professionals estimate it at around 5 million units in 2019.the market is mature and is driven by household equipment inhigher-end TV sets with more features.