Summary of our market study

In 2020, the global television market experienced a resurgence, with annual sales increasing by 1.1% and reaching the highest levels since 2013. This growth was mirrored in the French market, which saw an upturn in sales marking a departure from the decline observed between 2016 and 2019. In France, sales estimates for 2019 were approximately 5 million units, and this upward trend continued in 2020, driven by consumer demand for high-end television sets featuring advanced technologies. The market is dominated by key global manufacturers, including Samsung, LG, TCL, and Hisense, which also hold significant positions in the French market. Despite earlier concerns that mobile devices might threaten the role of televisions, the market has remained dynamic, bolstered by technological innovations such as 4K, OLED, QLED, and connected TVs..### Resilience and Growth in the Television Market The television market continues to display its robustness and vitality, defying the expectations of many who envisaged a decline due to the proliferation of mobile devices. The enduring nature of TV as a centerpiece of home entertainment is clear; technological advancements have ushered in a new era with a myriad of options like 4K, OLED, QLED, and smart TVs that enhance viewer experiences. Despite the competitive landscape with smartphones and tablets, the global television market, including France, has remained dynamic. This indicates a sustained interest and demand for television sets in households. Such demand is particularly geared towards high-end models that offer a suite of advanced features, signaling a consumer preference for quality and innovation. The world-renowned manufacturers like Samsung, LG, TCL, and Hisense are not only global leaders but also hold significant market share in France. The year 2020, a period enshrouded by the Covid-19 pandemic, surprisingly triggered a surge in television sales. This upturn was a global phenomenon, with sales ascending by about 1.1% from the previous year, reaching a pinnacle not seen since 2013. Within France's borders, a similar pattern was observed. After a phase of contraction in television sales from 2016 to 2019, 2020 brought a rejuvenating spurt to the market. Sales saw a remarkable increase, with industry experts estimating the number of TV units sold to be around five million in 2019, pointing towards a quick recovery and a potentially growing market. In summary, the French television market demonstrates a resilient and growing demand, moving towards more high-end and feature-rich televisions. With approximately between four and six million units estimated to have been sold in a pandemic-stricken year, the market outlook seems positive, underpinned by technological innovation and strong positioning by leading manufacturers..### Chapter Title: Titans of the Television Industry: Leading Market Players As we delve into the landscape of the television market, several industry titans stand out prominently, each bringing their unique innovations and contributions to the arena of audio-visual technology. These titans not only influence consumer preferences but also shape the future trajectory of television technology. Below, we explore the significant players who have defined and continue to redefine the television industry. **Samsung Electronics**, hailing from South Korea, is a frontrunner in the global television market, renowned for its cutting-edge technology and expansive range of products. Samsung has been a pioneer in the development of QLED technology, which enhances the viewing experience with richer colors and deeper contrasts. The brand is also at the forefront of smart TV capabilities, integrating seamless connectivity with other devices and offering a broad spectrum of entertainment options through its user-friendly interfaces. **LG Electronics**, another South Korean giant, stands as a close competitor to Samsung, widely acclaimed for its innovation in OLED technology. LG's commitment to delivering superior picture quality has made its OLED TVs a popular choice for consumers seeking unparalleled black levels and vibrant, lifelike colors. In addition to outstanding picture performance, LG's television sets are also recognized for their sleek design and smart features, allowing for a highly immersive viewing experience. **TCL Electronics**, based in China, has rapidly ascended the ranks to become a major player in the television market. Known for offering high-quality TVs at competitive prices, TCL has garnered a reputation for providing excellent value for money. The brand has also invested heavily in innovative features such as Mini-LED technology, pushing the boundaries of performance while maintaining affordability. **Hisense**, another flourishing Chinese company, has made its mark by delivering reliable television products that cater to a diverse clientele. Hisense TVs are equipped with advanced technology like ULED and laser TV, which enhance the viewer’s experience through superior brightness and contrast. Though offering cost-effective solutions, Hisense does not compromise on functionality, ensuring that its televisions are also smart, with easy access to a wide array of content and interactive features. In conclusion, the television market is comprised of formidable entities, each with their distinct vision and technological advancements. Companies like Samsung, LG, TCL, and Hisense continue to drive innovation, expand features, and offer a range of products that cater to different segments of the market. Their positioning in the industry is strategic and influential, fostering a vibrant and competitive environment that promises continued growth and evolution in the television sector.
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1 Market overview

1.1 Definition and scope of the study

A television is a device with a screen that can display audio-visual content. It can be connected with decoders, DVD players and video game consoles. Televisions have undergone significant technological innovations in recent years (4K, OLED, QLED, connected TVs, ...).

While many thought that television was threatened by smartphones and tablets, the television market remains dynamic at the global level as well as in France, even if it has experienced difficult periods. Among the main manufacturers worldwide are Samsung, LG, TCL and Hisense. These players also dominate the French market. The year 2020 - marked by the global crisis of the Covid-19 - saw a strong increase in sales both globally and in France. Globally, annual sales rose by 1.1% in 2020, reaching their highest level since 2013.

In France, whilethe number of TVs sold in France had declined between 2016 and 2019, it increased in 2020 and market professionals estimate it at around 5 million units in 2019.the market is mature and is driven by household equipment inhigher-end TV sets with more features.

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Latest news

Hisense expands its range of brands. - 10/01/2020
  • More than ten brands in the Hisense group
  • Hisense ranks third in the French TV market
  • 40% of Hisense sales ($20 billion) are generated outside China
  • Acquisition of Slovenian brand Gorenje (specializing in large household appliances)

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Hisense

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