Content of the study:MARKET OVERVIEW
1.1 Definition and scope of the study
Household appliances include all appliances designed to meet domestic needs and powered by electricity. Large appliances, on the other hand, are those of significant size.
Three segments have been established to classify the various products on the market:
- refrigeration, which includes refrigerators, freezers and wine cellars ;
- cooking, which includes electric ovens, hobs, extractor hoods, microwaves and stoves;
- washing, which includes washing machines, dishwashers and dryers.
According to Le Magazine des Professionnels de l'Electromenagerthe washing sector is more dynamic than the cooking and washing sectors in 2018. However, the aggregate market for large electrical appliances is down 0.9% on 2019.
What explains this divergence in dynamics between sectors is the greater propensity for innovation in the washing segment, with the inclusion of heat pumps [GIFAM]. Innovation is therefore the key to regaining growth momentum in the large electrical appliances market.
1.2 The global market for large electrical appliances is growing
Global market size for major household appliances World, ****-****, in billions of dollars Source: ****
Sales in the household appliances market are expected to grow at a compound annual growth rate of *% between **** and ****, reaching a value of $***.* billion by the end of this period.
There are several factors behind this strong ...
1.3 The French market: solid fundamentals
Size of the French large electrical appliances market France, ****-****, in billions of euros Source: ****
In ****, sales of major household appliances accounted for just over ** million products and generated sales of nearly *.** billion euros, up *.*% on ****, "a very reasonable level given the history of this mature market" according to Brigitte Petit, ...
1.4 International trade
Imports and exports of large household appliances in the refrigeration and washing sector France, ****-****, in billions of dollars Source: ****
Since ****, imports of large appliances for refrigeration and washing have been on the rise. In fact, they have risen by **.*% and **.*% respectively between **** and ****, to meet growing demand in France. Exports ...
DEMAND ANALYSIS
2.1 Typology of demand
Average shares of consumer demand by energy class for * appliance categories (***) France, ****, in %
Demand for high-efficiency models (***) is significantly lower in France than in Germany, Spain and Italy.
average prices by energy class for * appliance categories (***) France, ****, in € Source: ****
The price of appliances appears from the outset as a potentially important ...
2.2 French households well-equipped with major household appliances
The level of household appliance ownership in France is relatively high. Almost all households have a refrigerator (***). For these appliances, the majority of demand stems from households' desire to renew some of their obsolete equipment, in order to benefit from a more innovative and often connected version.
Household appliance equipment rate France, ...
2.3 France's favorite household appliance brands
The graph below is based on OpinionWay's survey of French consumers' favorite brands in March ****. Foreach brand, the percentage corresponds to the proportion of respondents who answered "yes".
LG is France's favorite brand of major household appliances, with **.*% of respondents saying they liked the brand. LG was founded in Korea in ...
MARKET STRUCTURE
3.1 Concentration of production and the rise of e-commerce
Number of companies and employees manufacturing household appliances France, ****-****, in units Source: ****
The number of companies operating in household appliance manufacturing has been on a downward trend for several years, with the number of companies declining by **.*%from **** to ****, while the number of employees fell by **.*% over the same period. ...
3.2 Household appliance manufacturers
Geographical distribution of household appliance manufacturers
Geographical distribution of appliance manufacturersFrance, ****, in units
Source: ****
Production is concentrated in the Pays de la Loire, Grand Est, Centre-val de Loire and Auvergne-Rhône-Alpes regions of France. Major companies include Brandt, BSH and Eurocave.
3.3 The distribution network for household appliances
Geographical breakdown of specialist electrical appliance retailersFrance, ****, in units
Source: ****
The household appliance distribution network
Home appliance distribution is traditionally organized around three main networks:
Specialized superstores: Fnac, Darty, Boulanger, etc. Food superstores: Carrefour, Lidl, etc. Local stores: Gitem, Pro&Cie, Pulsat, etc Kitchens
Today, however, e-commerce is competing with these ...
OFFER ANALYSIS
4.1. Falling average prices
Consumer price indices for wholesale household appliances France, ****-****, base *** = **** Source: ****
Average prices for major household appliances have shown a downward trend in recent years. From **** to ****, the monthly price index measured in October fell steadily, although a certain floor seems to have been reached over the ****-**** period.
average prices ...
4.2 Supply trends: the emergence of connected devices
Comfort is a top priority for all brands of household appliances, including those in the connected segment.users' expectations of household appliances have been unchanging for years: they are designed to simplify daily life. The key to innovation lies in the ability to develop personalized products that can be adapted to ...
4.3 Repair and product sustainability gain in importance
Since January *, ****, a product reparability logo has appeared. Refrigerators, freezers, wine cellars, washing machines and dishwashers must be labelled with this index, which rates appliances from * to ** according to several criteria: price, ease of dismantling and availability of spare parts. Product sustainability has gained in importance in recent years as a ...
REGULATIONS
5.1 Sector regulations
The sale and manufacture of household appliances are governed by European directives - listed on the DGCCRF website.
for example, the production of vacuum cleaners must comply with the prerogatives of European Commission directive ****/**/EU.
These European norms set standards for labelling, technical characteristics, energy consumption classification, noise or energy efficiency ...
POSITIONING THE PLAYERS
6.1 Player segmentation
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
Businesscoot Response:
Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
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