The air fryers market in France

An air fryer is an innovative cooking appliance that uses hot air to cook food, offering a healthier alternative to traditional frying methods. But its usefulness doesn't stop there: it stands out for its ability to replace several pieces of kitchen equipment. Versatile, it can cook, fry, roast, simmer, defrost or even dehydrate, meeting a wide variety of culinary needs. These assets are particularly attractive to households with few cooking facilities or those who rarely cook, making meal preparation quicker and more accessible. What's more, thanks to its non-preheating operation and rapid temperature rise, an air fryer consumes up to 60% less energy than a traditional oven, a crucial advantage in the current context of energy transition.

Worldwide, the market for air fryers is valued at $1.71 billion in 2023, with growth forecast to reach $2.84 billion by 2030, representing a compound annual growth rate of 7.58%.

In France, this dynamic is even more impressive. Between 2019 and 2023, sales of air fryers jumped spectacularly. From 15.6 million euros in 2019, it reached 112.1 million euros in 2023, marking an increase of 193.3% in a single year. Indeed, the air fryer market is undergoing significant expansion, establishing itself asone of the most dynamic segments in small electrical appliances. This success is based on a combination of arguments that appeal to a wide range of consumers: healthier, faster, energy-efficient and multifunctional cooking. As Laurent Darrieutort, Sales Director at Fnac Darty, points out, these appliances meet modern expectations in terms of practicality and energy efficiency. and energy efficiency, which is particularly relevant in the face of rising electricity costs.

Many French people attach great importance to cooking. The air fryer, seen as a healthier alternative to traditional fryers, meets this aspiration. By considerably reducing the use of oil, this appliance cuts calorie intake by around 30% per portion, while maintaining the pleasure of cooking. Its versatility is also highly appreciated, enabling it to prepare a variety of foods, from savory dishes such as meats and vegetables, to desserts and pastries.

As a result, the air fryer has established itself not only as a product in tune with the expectations of modern consumers, but also as a key growth driver in the small electrical appliance sector.