Content of the study:
The connected household appliances market - France

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MARKET OVERVIEW

1.1. Presentation and definition of the market

The connected household appliance market grew in France in 2018 despite reduced consumption by French households due to limited growth in purchasing power. In fact, it is the household appliance market as a whole that is growing in France, with growth of 1.1% and 0.8% in value respectively according to GfK, for sales of large and small appliances between 2017 and 2018.

During this period, the French confirmed the "home-made" trend, which particularly benefited the connected household appliance market, which was able to respond with numerous innovations. Moulinex was able to offer new food processors such as the "Cookéo", which soon faced competition from Lidl's "Monsieur Cuisine Plus" model.

Connected household appliances promise consumers time savings and ease of use, which in the past were more of a chore than a pleasant activity. The sector is thus strongly driven by the innovation of historical brands of household appliances, such as the iQ500 from Siemens, a connected refrigerator. Connected appliances would also allow for greater energy efficiency.

However, these products are still struggling to fully convince French consumers. They represent less than 5% of the major household appliances available on the market. France also has 6 ème The world economy would only rank 16th in the world ème position among connected countries according to GfK, reflecting the delay of French consumers to adopt and consume connected products.

Most of the growth in the connected appliance market has been captured and sustained by specialist retailers such as Darty, but also by pure-players in the e-commerce world such as Amazon. In order to differentiate themselves from these pure-players, consumer appliance brands have sought to renew the customer experience through their points of sale and a more immersive cross-channel strategy, for example by giving customers the opportunity to test new connected appliance products directly.

It is also in the face of competition from pure-players that connected appliance retail chains have made significant mergers, following the example of Fnac and Darty or even after the takeover of the GPdis group at the end of 2017 by MDA Company, which now has the leading network of consumer appliance stores.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)

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