Buy the full study
Summary of our market study
The French market for small electrical appliances will be worth €3.7 billion in 2023, while that for large electrical appliances will be €5.8 billion. Connected appliances represent only a few % of this market.
The connected appliances market is growing significantly worldwide, with an expected compound annual growth rate (CAGR) of 8.45% between 2020 and 2024, culminating in a projected market value of 159 billion in 2024.
The driving factors behind this market expansion are global population growth, rising GDP per capita, improving internet access, increasing smartphone usage and a growing working population. Innovations are particularly focused on improving user comfort and energy efficiency.
The USA and China are the main markets for appliances, with personal care appliances predominating in the USA and cooking appliances in China.
The smart home market is also flourishing, particularly in the USA, and it is expected that over 25% of French households will be equipped with smart home appliances by the end of 2024.
Trends in the French connected home appliances market
Over the past few years, France has witnessed a significant upward trend in the market for connected home appliances. This growth is attributed to multiple factors, including the trend towards "home cooking", which has stimulated consumer interest in innovative home appliances such as Moulinex's "Cookéo" and Lidl's "Monsieur Cuisine Plus".
Despite this appeal, the market penetration of connected appliances is still modest, representing less than 5% of major household appliances.
French consumers are reluctant to adopt these products. According to GfK, France ranks 16th in the world in terms of connected countries.
Nevertheless, sales of connected home appliances have made a remarkable leap, with a 113% increase in value in 2018, reaching between 190 and 200 million euros. This segment now represents 3% of the total market, with sales up 2.1% in value and 2% in volume.
The explosion in demand for household appliances, partly fuelled by the pandemic, led to a significant 55% rise in sales of certain products such as coffee machines with grinders.
The general household appliance market grew by 5% in 2020, with small appliances recording a double increase of 11.2%, representing a sales volume of over 55 million appliances.
The French market also reveals a high level of ownership of traditional appliances such as refrigerators (99%), washing machines (97%) and microwaves (92%).
The drive for innovation is designed to encourage consumers to opt for more advanced, connected versions of these appliances. The market is expected to grow rapidly thanks to innovation in multifunctional and intelligent technologies.
Players in the connected home appliances market
- Companies such as Vorwerk, known for their floor care and food preparation appliances, rub shoulders with Grundig, renowned for its commitment to improving hygiene, beauty and health through its products.
- Multinational giants such as Samsung, Siemens, Bosch and LG Electronics have made significant inroads into various appliance segments, from laundry care to food preparation. the result is a new era of convenience and efficiency in homes around the world.
- Whirlpool and Philips have also made their mark in many categories, including breakfast appliances and hygiene products.
- Companies like Miele specialize in creating large, durable appliances that offer the perfect blend of elegance and functionality.
- BSH, Electrolux and Groupe SEB present strong portfolios catering for a wide range of domestic needs. Their presence reinforces the current trend towards connected living spaces.
- In the field of innovative design and revolutionary technology, Dyson has carved out a place for itself.
- at the affordable end of the spectrum, brands like Conair and Clatronic offer user-friendly options that strike a balance between cost and quality, proving that connected appliances can be accessible to a wider market.
- Companies like Severin complete the picture with a portfolio that includes everything from kitchen appliances to personal care devices.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1. Presentation and definition of the market
The connected household appliance market grew in France in 2018 despite reduced consumption by French households due to limited growth in purchasing power. In fact, it is the household appliance market as a whole that is growing in France, with growth of 1.1% and 0.8% in value respectively according to GfK, for sales of large and small appliances between 2017 and 2018.
During this period, the French confirmed the "home-made" trend, which particularly benefited the connected household appliance market, which was able to respond with numerous innovations. Moulinex was able to offer new food processors such as the "Cookéo", which soon faced competition from Lidl's "Monsieur Cuisine Plus" model.
Connected household appliances promise consumers time savings and ease of use, which in the past were more of a chore than a pleasant activity. The sector is thus strongly driven by the innovation of historical brands of household appliances, such as the iQ500 from Siemens, a connected refrigerator. Connected appliances would also allow for greater energy efficiency.
However, these products are still struggling to fully convince French consumers. They represent less than 5% of the major household appliances available on the market. France also has 6 ème The world economy would only rank 16th in the world ème position among connected countries according to GfK, reflecting the delay of French consumers to adopt and consume connected products.
Most of the growth in the connected appliance market has been captured and sustained by specialist retailers such as Darty, but also by pure-players in the e-commerce world such as Amazon. In order to differentiate themselves from these pure-players, consumer appliance brands have sought to renew the customer experience through their points of sale and a more immersive cross-channel strategy, for example by giving customers the opportunity to test new connected appliance products directly.
It is also in the face of competition from pure-players that connected appliance retail chains have made significant mergers, following the example of Fnac and Darty or even after the takeover of the GPdis group at the end of 2017 by MDA Company, which now has the leading network of consumer appliance stores.
List of charts presented in this market study
- Chiffre d'affaires du marché du petit électroménager
- Evolution of the sales index for household appliances in France
- Household appliance equipment rate
- Distribution of the type of appliances used by consumers
- Nombre d'entreprises spécialisées dans la fabrication d'électroménager
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Boulanger's plan to rival Darty's after-sales service - 02/04/2024
- Last year, Boulanger repaired 1.5 million products, up 15% year-on-year.
- Out-of-warranty repairs jumped by 18%.
- Boulanger saw a slight drop in sales of 2.7%, from 4.495 billion in 2022 to 4.371 billion in 2023.
- The company has gone from 201 stores in 2022 to 217 in 2023.
- 400 home repair technicians, and four repair centers specialized by product type.
- Workforce dedicated to repairs at Boulanger: 900 employees, up 30% in three years, with a target increase of 300 over the next three years.
Miele, the "Rolls Royce of household appliances", is losing its lustre | Miele: the decline of the household appliance benchmark - 08/02/2024
- - After three years of growth, Miele posted record sales of 5.43 billion euros in 2022.
- - Provisional sales fell by 9% last year.
- - Up to 2,000 of the company's 23,000 employees worldwide could be made redundant.
- - 700 jobs will be transferred from the Gütersloh headquarters to the Ksawerów plant in Poland by 2027.
- - The manufacture of tumble dryers was transferred to the Czech Republic some ten years ago.
- - A new plant in Alabama will begin production of ovens and stoves at the end of 2024, a sector which accounts for 45% of Group sales.
- - Up to now, production in China has been mainly for the local market
Miele to cut or relocate up to 2,700 jobs worldwide - 07/02/2024
- - Miele plans to cut or relocate up to 2,700 jobs worldwide.
- - These cuts represent around 12% of the company's total workforce.
- - Washing machine production to be relocated to Poland
- - Around 700 jobs will be cut at the Gütersloh plant in Germany.
- - 125th anniversary of the founding of Miele in 2023
- - 2023: 9% drop in sales
- - By 2022, Miele had achieved sales of 5.43 billion euros.
Samsung launches a real-time translation tool on a future smartphone - 13/11/2023
- Technology giant Samsung Electronics plans to roll out an artificial intelligence-based real-time translation tool for a new smartphone in 2024.
- The feature will be available on the next Samsung Galaxy, due for release in early 2024.
- The translation process will take at least three to four seconds, during which the AI will understand the original content, translate it into another language and verbalize it to the listener.
- Samsung is also developing its own generative AI model called Samsung Gauss, capable of producing language, code and images.
- Samsung Gauss will be integrated into a wide range of Samsung products in the near future, although specific details have not been provided.
- Samsung is the world's biggest smartphone producer, accounting for a fifth of total market sales between July and September, ahead of Apple (16%), according to specialist Counterpoint.
Samsung mobile details its foldable ambitions - 27/07/2023
- Samsung sold around 10 million foldable smartphone models in 2022.
- The head of Samsung hopes to pass the 30 million mark in foldable device sales in 2023.
- Samsung is aiming for total sales of 100 million foldable devices in the next few years, which would represent almost 10% of total smartphone sales worldwide.
- The market for foldable smartphones is growing by 64% year-on-year.
- Samsung has a market share of almost 70% in the foldable smartphone sector.
Bosch Rodez plant worried about its future - 26/07/2023
- The Bosch plant near Rodez manufactures diesel engine injectors, injection nozzles and glow plugs.
- The plant's workforce is set to shrink from 1,150 to 513 between 2022 and the end of 2025 (2,400 in 2000)
- The FresH2 fuel cell production project has been suspended.
- The last injector line was shut down last December, and Bosch is planning 150 voluntary departures and 450 early retirements between now and 2025.
- Of the 513 employees expected to remain in 2028, half will manufacture glow plugs, heavy-duty diesel engine components and truck steering column parts.
- The plant currently employs 780 people.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the connected household appliances market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
