Summary of our market study

The connected household appliance market is undergoing significant growth globally, with an expected compound annual growth rate (CAGR) of 8.45% from 2020 to 2024, culminating in a projected market value of USD 159 billion by the end of that period. Driving factors for this market expansion include a growing global population, rising GDP per capita, increased internet access, a surge in smartphone usage, and an expanding working population. Innovations are particularly tailored towards improving user convenience and energy efficiency.

The US and China are leading markets for appliances, with personal care appliances being predominant in the US and cooking appliances in China. Despite the booming growth, connected appliances face challenges such as consumer reluctance to adopt the technology and concerns over data management and reliability in an increasingly digital domestic environment.

The smart home market is also thriving, particularly in the US, with expectations that over 25% of French households will be equipped with smart home devices by end of 2024, showcasing the merging of household appliance and home automation markets.

The Emergence and Growth Trends in the French Connected Household Appliance Market

In recent years, France has witnessed a significant uptrend in the connected household appliance market. This growth is attributed to multiple factors including the "home-made" trend, which has boosted consumer interest in innovative household appliances like the 'Cookéo' by Moulinex and 'Monsieur Cuisine Plus' from Lidl. Despite this appeal, the penetration of connected appliances in the market is still modest, accounting for less than 5% of major household appliances. French consumers have been somewhat hesitant to fully embrace these products, ranking France 16th globally in terms of connected country status according to GfK.

Nevertheless, sales of connected household appliances have surged remarkably, with an increase of 113% in value in 2018, reaching between 190 and 200 million euros. This segment now represents 3% of the total market, with sales rising by 2.1% in value and 2% in volume. The explosion in demand for household appliances, partly fueled by the pandemic, has led to a significant rise of 55% in sales of certain products like coffee machines with grinders. The general market for household appliances grew by 5% in 2020, with small appliances seeing a double increase of 11.2%, amounting to sales volumes of over 55 million devices.

The French market also reveals a high rate of ownership for traditional appliances such as refrigerators (99%), washing machines (97%), and microwaves (92%). The push for innovation is now aimed at driving consumers to opt for the more advanced, connected versions of these ubiquitous devices. Despite the promising numbers, certain challenges remain. Issues of manageability, the complexity of functions, and concerns over data security pose resistance to the adoption of connected devices. Even so, rapid growth is expected with industry players competing energetically through innovation. This includes the likes of large, globally recognized brands such as Samsung and Bosch, and others who continue to focus on enhancing user comfort through multifunctional and smart technologies.

In conclusion, the French market is gradually opening up to the possibilities afforded by connected household appliances. 

Key Players Shaping the Connected Household Appliance Market

The landscape of the connected household appliance market is dotted with a variety of key players, each contributing its unique blend of technological innovation and product offerings.

  • Companies like Vorwerk, notable for their advanced floor maintenance and food preparation appliances, stand tall alongside Grundig, heralded for their dedication to enhancing hygiene, beauty, and health through their products.

  • Multinational giants such as Samsung, Siemens, Bosch, and LG Electronics have made significant inroads in various appliance segments, from laundry care to food preparation. Their commitment to integrating smart technology into everyday life has paved the way for a new era of convenience and efficiency in homes around the world.

  • Whirlpool and Philips have also made their mark across multiple categories, including breakfast appliances and hygiene products, aligning with the modern household's desire for multifunctionality and ease-of-use.

  • Meanwhile, companies like Miele specialize in creating durable large household appliances that promise a seamless blend of elegance and functionality. Their products become integral parts of the home, reflecting an understanding of the contemporary consumer's aesthetic and practical needs.

  • The arena of pure players isn't far behind, with BSH, Electrolux, and Groupe SEB showcasing strong portfolios that cater to a wide range of household requirements. Their presence reinforces the ongoing trend toward connected living spaces that are both comfortable and intuitive.

  • In the field of innovative design and revolutionary technology, Dyson has carved out a niche, transforming the way we perceive household gadgets. Their futuristic designs coupled with powerful performance have challenged traditional notions of what appliances can do.

  • On the affordable end of the spectrum, brands like Conair and Clatronic offer consumer-friendly options that strike a balance between cost and quality, proving that connected appliances can be accessible to a broader market.

  • Lastly, companies known for their detailed craftsmanship, such as Severin, complete the picture with a portfolio that includes everything from kitchen appliances to self-care devices, making sure that no aspect of the smart home experience is left untouched.

Together, these companies represent the driving force behind the connected household appliance industry, each pushing the boundaries of what these machines can achieve and how they can enhance the daily lives of consumers. As smart home integration continues to expand, these brands are positioned at the forefront of the revolution, offering solutions that prioritize user experience, innovation, and overall home connectivity.

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Summary and extracts

1 Market overview

1.1. Presentation and definition of the market

The connected household appliance market grew in France in 2018 despite reduced consumption by French households due to limited growth in purchasing power. In fact, it is the household appliance market as a whole that is growing in France, with growth of 1.1% and 0.8% in value respectively according to GfK, for sales of large and small appliances between 2017 and 2018.

During this period, the French confirmed the "home-made" trend, which particularly benefited the connected household appliance market, which was able to respond with numerous innovations. Moulinex was able to offer new food processors such as the "Cookéo", which soon faced competition from Lidl's "Monsieur Cuisine Plus" model.

Connected household appliances promise consumers time savings and ease of use, which in the past were more of a chore than a pleasant activity. The sector is thus strongly driven by the innovation of historical brands of household appliances, such as the iQ500 from Siemens, a connected refrigerator. Connected appliances would also allow for greater energy efficiency.

However, these products are still struggling to fully convince French consumers. They represent less than 5% of the major household appliances available on the market. France also has 6 ème The world economy would only rank 16th in the world ème position among connected countries according to GfK, reflecting the delay of French consumers to adopt and consume connected products.

Most of the growth in the connected appliance market has been captured and sustained by specialist retailers such as Darty, but also by pure-players in the e-commerce world such as Amazon. In order to differentiate themselves from these pure-players, consumer appliance brands have sought to renew the customer experience through their points of sale and a more immersive cross-channel strategy, for example by giving customers the opportunity to test new connected appliance products directly.

It is also in the face of competition from pure-players that connected appliance retail chains have made significant mergers, following the example of Fnac and Darty or even after the takeover of the GPdis group at the end of 2017 by MDA Company, which now has the leading network of consumer appliance stores.

List of charts presented in this market study

  • Chiffre d'affaires du marché du petit électroménager
  • Evolution of the sales index for household appliances in France
  • Household appliance equipment rate
  • Distribution of the type of appliances used by consumers
  • Nombre d'entreprises spécialisées dans la fabrication d'électroménager
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Latest news

Samsung launches a real-time translation tool on a future smartphone - 13/11/2023
  • Technology giant Samsung Electronics plans to roll out an artificial intelligence-based real-time translation tool for a new smartphone in 2024.
  • The feature will be available on the next Samsung Galaxy, due for release in early 2024.
  • The translation process will take at least three to four seconds, during which the AI will understand the original content, translate it into another language and verbalize it to the listener.
  • Samsung is also developing its own generative AI model called Samsung Gauss, capable of producing language, code and images.
  • Samsung Gauss will be integrated into a wide range of Samsung products in the near future, although specific details have not been provided.
  • Samsung is the world's biggest smartphone producer, accounting for a fifth of total market sales between July and September, ahead of Apple (16%), according to specialist Counterpoint.
Samsung mobile details its foldable ambitions - 27/07/2023
  • Samsung sold around 10 million foldable smartphone models in 2022.
  • The head of Samsung hopes to pass the 30 million mark in foldable device sales in 2023.
  • Samsung is aiming for total sales of 100 million foldable devices in the next few years, which would represent almost 10% of total smartphone sales worldwide.
  • The market for foldable smartphones is growing by 64% year-on-year.
  • Samsung has a market share of almost 70% in the foldable smartphone sector.
Bosch Rodez plant worried about its future - 26/07/2023
  • The Bosch plant near Rodez manufactures diesel engine injectors, injection nozzles and glow plugs.
  • The plant's workforce is set to shrink from 1,150 to 513 between 2022 and the end of 2025 (2,400 in 2000)
  • The FresH2 fuel cell production project has been suspended.
  • The last injector line was shut down last December, and Bosch is planning 150 voluntary departures and 450 early retirements between now and 2025.
  • Of the 513 employees expected to remain in 2028, half will manufacture glow plugs, heavy-duty diesel engine components and truck steering column parts.
  • The plant currently employs 780 people.
Behind the scenes of the production of Whirlpool's flagship dishwasher - 25/07/2023
  • Annual production of dishwashers and washing machines at the Radomsko plant in Poland: 3.5 million
  • Number of group brands present at the plant: 4 (Whirlpool, Hotpoint, Indesit, Bauknecht)
  • Number of Whirlpool group sites in Poland: 3
  • Number of Whirlpool group sites in Europe: 10
Miele, the household appliance symbol of "Deutsche Qualität" - 23/06/2023
  • Miele is a German brand specializing in household appliances.
  • The brand's factory is located in Gütersloh, in Germany's eastern Ruhr region.
  • Miele produces around 4,500 washing machines a day, all pre-sold.
  • The household appliance sector has not suffered too much from the health crisis, and demand has even increased.
  • In 2022, Miele achieved sales of almost 5.5 billion euros.
  • The company aims to achieve sales of 8 billion euros by 2030.
For Samsung, the global recession in electronics has already begun - 22/01/2023
  • The world's largest producer of memory chips, smartphones and flat screens

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Miele
LG Electronics France
Whirlpool
Boulanger
Bosch
Samsung Electronics France
AEG
Airlux (Glem Gas)
Fagor
Faure (Electrolux)
Gorenje
Sauter (Brandt groupe)

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