The household appliance repair and reconditioning market - France

Since 2020, there has been a growing consumer interest in the reconditioned appliance market, pushing professionals to structure the offer more systematically. While previously utilitarian items like smartphones and TVs had well-established reconditioned markets, the appliance sector is still in its early stages. In 2020, 600,000 electrical and electronic devices were collected and renovated by ecosystem, indicating an increase of 23,000 from the previous year, benefiting social and solidarity economy organizations like Envie and Emmaüs. Despite high demand—as illustrated by Envie Trappes selling everything it produces—the supply is not sufficiently developed, creating market tension and limited choices for consumers.

Major retailers like Boulanger and Fnac Darty with their 2nd Life and Occasion offerings, respectively, and startups like Murfy in the repair sector, signal the market's potential growth. However, the lack of widespread offerings and a comprehensive database for comparing reconditioned appliances, along with logistical challenges related to transportation and spare parts, reflects that while consumer interest exists, the market infrastructure is still maturing and requires commitment from economic players to fully capture this demand.

Emergence and Structuring of The Reconditioned Appliance Market in Response to Consumer Environmental Awareness In recent years, a heightened awareness of environmental concerns has led to a paradigm shift in consumer behavior within the appliance market.

Notably, there has developed a growing interest in sustainable consumption practices, evidenced by the burgeoning sectors of reconditioned and repaired appliances. Such market trends have emerged, at least in part, in response to the broader societal move toward a circular economy that stands in stark contrast to the traditional linear economy's "take, make, consume, dispose" model. The reconditioned appliance market is characterized by the resurgence of appliances that have been restored to function and appearance by professionals, and are intended for resale as opposed to repaired appliances which service existing owner's products.

A crucial element to note is that reconditioned products, distinguished by being vetted by professionals, should be discerned from used items that haven't undergone such scrutiny. Financial incentives like the repair fund are gaining traction, which subsidizes consumers' repair costs, making the option to fix appliances more appealing financially. Major retailers such as Boulanger with its 2nd Life offering and the Fnac Darty group through Fnac 2nde Vie and Darty Occasion have joined the fray, selling appliances that are barely used, if at all, following a thorough checking, testing, cleaning and repackaging process. The spring of 2021 saw the launch of Electro Depot's Reconomia concept, further solidifying the market presence of reconditioned appliances. The reach of reconditioned appliances has also expanded into the digital realm. E-commerce platforms like Cdiscount and Rue du Commerce now cater sections for reconditioned appliances.

Niche marketplaces specializing in reconditioned products, such as BackMarket, have begun introducing appliances into their inventory, sometimes supplied directly by manufacturers like BSH or Dyson. In 2020, around 600,000 electrical and electronic appliances were collected by the eco-organization ecosystem and subsequently renovated by Envie and Emmaüs, reflecting a growth from the previous year. The appliances supplied by social and solidarity economy actors often come from these collections, whereas those offered by retailers tend to come from showroom models, customer returns, delivery damages, or products with aesthetic defects. Despite the increasing demand and evident benefits of reconditioned appliances, the market is still in its nascent stages and is experiencing growing pains in terms of structuring to meet consumer needs effectively. The reconditioned market is encountering limitations due to under.

Key players in the reconditioned household appliances and repair market In a world where environmental awareness is driving more responsible consumer behavior, the reconditioned household appliances and repair market is experiencing significant growth.

Several major players are distinguishing themselves through their initiatives and involvement in this fast-developing sector. Here are just a few of the key players who are helping to structure and drive the growth of this market.

• Boulanger and its 2nd Life Offer: Boulanger has set itself apart with its "2nd Life" offer, which consists of selling appliances that have been little used or never used. These products undergo rigorous inspection before being reconditioned for resale, ensuring guaranteed quality for consumers.
• Fnac Darty - Fnac 2nde Vie and Darty Occasion : The Fnac Darty group is also exploring the refurbished market with its "Fnac 2nde Vie" and "Darty Occasion" initiatives. These programs provide consumers with appliances that have seen limited use and, after being checked and tested, are put back on the market, offering a more sustainable alternative to new products.
• Electro Dépôt and Reconomia: Electro Dépôt launched its "Reconomia" concept in 2021, underlining its commitment to sustainable consumption and strengthening the refurbished appliances market. The concept is based on offering for sale appliances that have been carefully checked and prepared to find a second life with consumers.
• Cdiscount and Rue du Commerce: These e-commerce platforms have joined the collective effort by creating dedicated spaces for the sale of reconditioned household appliances, thus broadening the options available to environmentally conscious customers.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 20/09/2022

Summary and extracts

List of charts

• Répartition du nombre de réparations hors garantie professionnelles sur le GEM
• Évolution du nombre de salariés dans la réparation d'appareils électroménagers et d'équipements pour la maison et le jardin
• Évolution du nombre d'entreprises dans la réparation d'appareils électroménagers et d'équipements pour la maison et le jardin
• Ce que pensent les Français de la réparation d'objets
• Comment les Français considèrent un produit en panne
• Recherches d'informations avant de se lancer dans la réparation
• Ce que font les Français lorsqu'un produit est tombé en panne (tous produits confondus)
• Avez-vous déjà entendu parler de l'indice de réparabilité
• Utilité perçue par les Français de l'indice de réparabilité
• Comportement des Français vis à vis de la réparation de matériel électronique ou électroménager
• Évolution de l'indice de chiffre d'affaire du marché de la réparation d'appareils électroménagers et d'équipements pour la maison et le jardin
• Part des Français ayant déjà acheté un produit reconditionné
• Qu'est ce qui ferait acheter plus de matériel reconditionné (tous objets confondus) aux français
• Principaux freins pour la réparation de matériel défectueux
• Évolution présumée de la taille du marché de la maintenance et de la réparation électronique