Content of the study:MARKET OVERVIEW
1.1 Definition and scope of the study
Household appliances include all appliances designed to meet domestic needs and powered by electricity. Small appliances, on the other hand, are small household appliances.
Several categories of appliances can be identified, depending on the nature of the needs they are designed to meet (note that this list is not exhaustive):
- food preparation: kettle, toaster, pressure cooker, food processor, blender, coffee maker ;
- personal hygiene: hair dryer, electric toothbrush, electric razor and epilator;
- indoor and outdoor maintenance: vacuum cleaner, lawn mower, waxing machine;
- ironing: iron, ironing board.
When it comes to the most widespread appliances in French households in 2020, we see that hair dryers, toasters and canister vacuum cleaners occupied a predominant place, equipping 78%, 78% and 73% of households respectively. [Gifam]
In the landscape of popular brands in France in the field of small electrical appliances, we find such well-established names as Moulinex, Philips, Tefal, Braun, SEB, Kenwood, Bosch and Krups. These brands are appreciated by French consumers for their quality, reliability and innovation.
1.2 The growing global market
Sales in the small electrical appliances market are expected to grow at a compound annual growth rate of *.**% between **** and ****, reaching a value of $*** billion by the end of this period.
Small electrical appliances market size World, ****-****, in billions of dollars Source: ****
On the basis of type, the global market ...
1.3 The domestic market
The French small electrical appliance market in **** will be worth *.* billion euros, compared with *.** billion euros in ****, a decrease of -*.*%.
There has been a steady increase in market size since ****: sales in the sector have risen from *.** billion euros in **** to *.** billion in ****, an increase of **% in * years. However, after ...
DEMAND ANALYSIS
2.1 Types of small electrical appliances
In ****, hair dryers, toasters and canister vacuum cleaners were the most common appliances in French households, equipping **%, **% and **% of households respectively. Kettles (***), as well as pulsed-light appliances and electric shavers, saw the strongest growth in terms of initial equipment. However, some appliances have seen significant changes since ****, notably due to telecommuting ...
2.2 Trends by brand
The most popular brands of small electrical appliancesin France are :
-Moulinex-Philips-Tefal-Braun-Seb-Kenwood-Bosch-Krups
These brands are well established on the French market, and offer a wide range of quality appliances for different uses in the kitchen, personal care, home maintenance, etc. However, it should be noted that brand popularity can vary according to ...
2.3 The growing success of connected household appliances
As the graph below shows, with over half of all households already equipped with connected home automation equipment, the American smart home market is by far the most developed. Penetration rates are comparatively much lower in Europe, although northern countries tend to be more advanced in this respect than southern ones. ...
MARKET STRUCTURE
3.1 Household appliance manufacturing in France
Studying NAF code ****Z, which covers the manufacture of household appliances, is essential to understanding the structure of the small electrical appliance market. This NAF code groups together companies dedicated to the manufacture of these products, which include PEM, offering a precise overview of this industry.
Between **** and ****, the Household Appliance ...
3.2 Sales of French household appliances
The household appliances market has fluctuated in terms of sales in billions of euros in recent years. In ****, sales were *.** billion euros, a figure that remained stable in ****. However, in ****, there was a significant drop to *.** billion euros, due to the effects of the COVID-** pandemic. In ****, there was a slight ...
3.3 Online sales
Online sales of small electrical appliances have grown significantly in recent years, accounting for **% of the sector's total sales by ****. The rise of e-commerce has transformed consumer buying habits, offering greater convenience and accessibility to products. Online platforms enable consumers to easily search and compare a wide range of products, read ...
3.4 Home Furnishings distribution channels
When it comes to physical sales, LSA Conso reports on the changing role of the main distribution channels in the home furnishings sector: supermarkets, hypermarkets and traditional distribution.
*. GSS (***): These are large retail chains specializing in a particular field, such as household appliances, DIY, electronics, etc. These superstores offer a ...
OFFER ANALYSIS
4.1 Leading PEM brands
4.2 Price range by product type
Prices for small electrical appliances can vary considerably depending on a number of factors, such as product range, brand, appliance type and features offered. Product ranges can be divided into entry-level, mid-range and top-of-the-range, with different features and performance levels. Well-known, high-end brands tend to offer more expensive products, often due ...
4.3 Rising appliance production prices
The production price of household appliances rose significantly from ** to *** between **** and ****, after remaining relatively stable at around ** from **** to ****. This increase can be explained by several factors, including rising raw material costs, supply chain disruptions due to the COVID-** pandemic, investments in research and development, and growing regulatory constraints. These ...
4.4 Supply trends
Small electrical appliance trends in France have undergone significant changes, despite periods when stores are closed. Several products were in vogue thanks to these changes. Mixers recorded growth of **% in ****. The kitchen market grew by **%. During curfew periods, the French turned to home cooking, which led to a strong craze for ...
REGULATIONS
5.1 European regulations
The sale and manufacture of household appliances are governed by European directives - listed on the DGCCRF website.
for example, the production of vacuum cleaners must comply with the prerogatives of European Commission directive ****/**/EU.
These European norms set standards for labelling, technical characteristics, energy consumption classification, noise or energy efficiency ...
POSITIONING THE PLAYERS
6.1 Segmentation
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
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Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
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