The small electrical appliance market in France

The global market for large electrical appliances is growing steadily, with an expected compound annual growth rate of 6.5% between 2023 and 2033, aiming to reach a market value of $1300 billion. Despite a slowdown in 2020 due to the COVID-19 pandemic, with sales falling to 3.60 billion euros in France, the market showed signs of recovery, with a slight increase in sales to 4.33 billion euros in 2022. The French market has seen a decline in the number of companies and employees in the manufacturing sector, with Whirlpool and China's Haier relocating part of their production abroad. In addition, e-commerce has gained momentum, further impacting physical appliance outlets. The industry is investing heavily in energy-efficient and connected appliances, adhering to new regulations such as the AGEC law and European directives that emphasize sustainability and reparability. Despite these regulatory pressures and changing consumer demands, industry players foresee increased interest in greene

Household appliances refer to all electrical appliances intended for household use. The home appliance market is divided into two sub-segments: large appliances (washing machines, dishwashers, refrigerators, etc.) and small appliances. In this study, we will focus on the latter and thus on the following sub-segments:

The global market for small appliances has seen robust growth, with an expected compound annual growth rate of 8.45% between 2020 and 2024, which would value the market at $159 billion by the end of this forecast period. The German small appliances sector has been particularly dynamic, recording a significant 5% annual increase in 2020, and marking an exceptional 16% market growth in 2020, supported by increased demand due to the Covid-19 pandemic. This increase is attributed to consumers spending more time at home and investing in improving their living spaces. Market growth is also fuelled by a move towards high-end products and a growing interest in connected appliances that offer the convenience of remote management and energy savings. While Germany remains an important market, it notably imports a majority of its products, with imports from the country exceeding exports for the first time in 2019, resulting in a drop in the coverage rate from 110% to 98%. Despite a brief dip due t