The small electrical appliance market - France

The global market for small electrical appliances is evolving positively, and is expected to grow at a compound annual growth rate of 4.92% between 2023 and 2030. In 2022, kitchen appliances will dominate the market with a 53% share, followed by garment care appliances. In 2023, the French small electrical appliance market remained stable, with the same sales as in 2023, down 4.1% on 2021. Indeed, aftera period of intense activity during the covid-19 pandemic years, the small electrical appliance market experienced a slight downturn in 2022 and 2023. Although this situation is unusual for a sector that has been growing steadily since 2016, small electrical appliance players don't see it as catastrophic. In fact, despite stagnating sales over the past two years, the number of employees in appliance manufacturing continues to rise.

In terms of market structure, floor care appliances take first place with 30% of the market, followed by small appliances for beauty and well-being (17%).

In terms of distribution, by 2023, specialized superstores will dominate the market. In second place will be food superstores, followed by traditional distribution, whose weight is declining. In the landscape of popular brands in France in the small electrical appliance sector, we find well-established names such as Moulinex, Philips, Tefal, Braun, SEB, Kenwood, Bosch and Krups. These brands are appreciated by French consumers for their quality, reliability and innovation.