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Summary of our market study
The French market for air purifiers is estimated at between €120 and €150 million.
The global market for air purifiers has experienced significant growth, driven mainly by demand in Asia, particularly China. The market is expected to grow at a compound annual growth rate (CAGR) of 7.3% between 2023 and 2030, reaching a value of $22.88 billion. Connected air purifiers are particularly on the rise, with expected growth of 10.1% p.a. between 2021 and 2030, the segment being valued at $14.40 billion in 2030.
Demand in France is particularly dynamic, with a growth rate of 18.7% forecast between 2020 and 2030, supported by major R&D efforts on the part of leading brands such as SEB, Rowenta, Dyson and Philips.
Trends and demand in the French air purifier market
Demand on the French market is obviously driven by worsening air pollution and the proven harmful effects of pollutants on human health.
The professional sector - hospitals, educational establishments, retail outlets and offices - appears to be the main consumer of air purifiers, accounting for 57% of sales on the global market. The residential sector follows with around a third of market share. The industrial sector, although smaller (11%), is expected to be the fastest-growing, with a forecast annual increase of 8.2%.
Construction activity plays a crucial role in demand dynamics.
Non-residential building starts represent an average annual floor area of between 470 and 480 million square meters.
Residential construction is rebounding strongly, with around 470,000 new housing starts in 2021.
In addition to construction-related demand, there is also strong demand from industry, transport, public buildings and schools.
The French market is a major importer.
Awareness of indoor air pollution and respiratory problems has heightened consumer interest in air purification solutions, with market forecasts of a five- to ten-fold increase.
Players in the air purifier market
- Unilever - its presence in the consumer goods sector extends to the air purifier market. With the acquisition of Blue Air in 2016
- Philips - focused on healthcare technologies.
- Newell Brands - entered the air purifier market.
- Groupe Seb - Under the Rowenta brand, Seb offers a variety of air purifiers
- Dyson - Known for its revolutionary approach to the design and function of home appliances and air purifiers.
- DeLonghi - Italian brand best known for its coffee machines and heating appliances, also manufactures air purifiers
- Teqoya - A French start-up that innovates with its ionization technology for vehicles
- Aykow - start-ups contributing to market diversity
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
An air purifier is a device that reduces the impact of domestic and industrial pollution by filtering the air and eliminating pollutants and unpleasant odors.
There are five main types of air purifier in France:
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Filtration air purifiers, the most widespread ;
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Ionizer air purifiers;
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Combustion air purifiers;
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Photo-catalysis air purifiers;
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Plasma air purifiers.
In industry, air purifiers are mainly used to filter and remove toxic residues in hospitals and airplanes. In more domestic applications, air purifiers are also found in offices and homes to improve hygiene and quality of life for employees and residents.
The market for air purifiers is set to grow at a very dynamic average rate of 7.3% per year from 2023 to 2030. It is driven by demand from Asia, particularly China. Today, the market is developing very rapidly in France (CAGR of 18.7% between 2020 and 2030), despite fairly high prices.s with industrialists and city dwellers ready to equip themselves to combat the proven harmful effects of pollution on the human body. Even if it remains a niche market that is still relatively undeveloped and of little consequence, the domestic and industrial air treatment market is growing exponentially in France, driven by a number of leading brands such as SEB, Rowenta, Dyson and Philips.
The market's development has been boosted by a major R&D effort on the part of players, with innovations linked to the Covid-19 pandemic and the use of new raw materials such as algae.
List of charts presented in this market study
- Sales in the air purifiers market
- Sales of intelligent air purifiers
- Air purifiers market breakdown, by application
- Construction of non-residential premises
- Residential housing construction
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Latest news
The Agnelli family invests in Philips Santé - 07/09/2023
- The investment holding company Exor, owned by the Agnelli family, has assets of 33 billion euros.
- Exor acquired 15% of the Philips conglomerate for 2.6 billion euros.
- Philips became the Agnelli family's fourth largest holding, behind Ferrari, Stellantis and CNH Industrials.
- Healthcare accounts for more than half of Philips' sales, totalling 17.8 billion euros last year.
- Philips had to recall 5.3 million of its respiratory devices worldwide
- Exor has recouped 9.3 billion euros from the sale of US reinsurer PartnerRe to Covéa in 2021.
- Exor had taken a 45% stake in Italy's Lifenet Healthcare in spring 2022.
- In July 2022, Exor also acquired 10% of Institut Mérieux for 833 million euros.
- Exor also holds a 24% stake in French shoe manufacturer Christian Louboutin.
Teqoya, an air purifier for cars - 03/03/2023
- The air purifier specialist launches an automotive product
- Filter-free and silent, it plugs into a simple USB socket and uses ionization technology to treat the air entering the cabin
- Teqoya removes 99% of fine particles and allergens such as pollen, mold and tobacco odors from passenger compartments
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the air purifier market | France
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