The air purifier market - France

The global market for air purifiers has been experiencing significant growth, driven primarily by demand in Asia, especially China, due to the region's fight against air pollution. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.3% from 2023 to 2030, reaching a value of $22.88 billion by the end of the forecast period. Connected air purifiers are particularly on the rise, expected to grow by 10.1% per year between 2021 and 2030, with the segment valued at $14.40 billion by 2030. Demand in France is particularly dynamic with a CAGR of 18.7% predicted between 2020 and 2030, supported by major R&D efforts from leading brands like SEB, Rowenta, Dyson, and Philips.

Air Purifier Market - Trends and Demand in the French Market

In recent years, the market for air purifiers in France has shown signs of significant growth, and the momentum is expected to continue. With the air purifying industry experiencing an 18.7% compound annual growth rate between 2020 and 2030, it is clear that the demand within the French market is driven by worsening air pollution and the proven harmful effects of pollutants on human health. Looking at key segments, the commercial sector emerges as the main consumer of air purifiers, accounting for 57% of global market sales. This includes spaces such as hospitals and educational institutions where clean air is essential. The residential sector follows with about a third of the market share, driven by the need to reduce pollution within homes, particularly in East Asia.

The industrial sector, while smaller at 11%, is set to grow the fastest, with an expected annual increase of 8.2%. Construction activity plays a crucial role in the demand dynamics, as new non-residential and residential building starts can boost the need for air purifiers. While there has been a decrease in non-residential building starts - with an average annual floor area of between 470 and 480 million square meters - residential construction is bouncing back strongly with approximately 470,000 housing starts in 2021, indicating a potential uptick for purifier demand. In addition to construction-related demand, there's also a strong B2B demand outside of this sector. The transportation industry, public procurement, and attention to indoor air quality in public settings like schools due to Covid-19 further sustain the need for air purifiers.

The French market is heavily import-oriented, with slight increases in exports but still maintaining an import rate of about 25 million euros in trade deficit. This indicates a strong presence of foreign players, and the trend is leaning towards narrowing the deficit, signaling a rise in domestic production capacities. Furthermore, the Covid-19 pandemic has significantly propelled the demand for air purifiers. As individuals seek to enhance their indoor environments during lockdowns, air purifiers have become a key wellness commodity. Additionally, R&D in the sector has surged, focusing on innovation to meet pandemic-driven needs.

Despite declines in certain greenhouse gases according to France's environmental performance, the need for purified air persists due to the overall presence of pollutants like carbon dioxide, methane, and nitrous oxide. Awareness of indoor air pollution and respiratory problems has heightened consumer interest in air purification solutions, with market predictions for a fivefold or ten.

Market Leaders and Innovators in the Air Purifier Industry

The air purifier market hosts a fascinating array of companies, ranging from seasoned giants to agile startups innovating at the cutting edge of technology. Let's delve into a few of these dynamic players who are redefining the way we purify the air around us.

• Unilever – A household name, Unilever's extensive reach into consumer goods extends to the air purifier market. With its strategic acquisition of Blue Air in 2016, Unilever has solidified its position in the industry, leveraging Blue Air’s technological prowess in filtration and air quality management.
  
  
• Philips – Once widely known for electronics, Philips has since honed its focus on health tech. This pivot to healthcare solutions has been particularly fortuitous for its air purifier segment, which taps into Philips' broader commitment to improving health and well-being through innovation.
  
  
• Newell Brands – Although perhaps better recognized for other consumer products, Newell Brands has dipped its toes significantly into the air purification market. Its portfolio versatility aids in driving R&D and market expansion.
  
  
• Groupe Seb – Under the Rowenta brand, Groupe Seb offers a variety of air purifiers that cater to both domestic and commercial needs. Rowenta combines elegant designs with advanced functionalities to capture a sizeable portion of the market.
  
  
• Dyson – Known for their revolutionary approach to the design and function of household appliances, Dyson's range of air purifiers maintains the brand's reputation for cutting-edge innovation. Stylish and sophisticated, Dyson purifiers are a favorite among consumers looking for efficiency mixed with modern aesthetics.
  
  
• DeLonghi – An Italian brand primarily recognized for coffee machines and heating appliances, DeLonghi also manufactures air purifiers that offer a blend of quality and practical design to improve indoor air quality.
  
  
• On the innovative startup scene, we have: Teqoya – A French startup making waves with its ionization technology for vehicles, offering a quieter, filterless, and USB-powered solution to air quality management in transit. Their ventures into integrating purifiers directly into vehicle construction mark them as a pioneer in the transport air purification niche.
  
  
• Aykow – Though detailed information is not highlighted in the provided text, Aykow is one of the startups that contribute to the diversity of the market, hinting at innovative approaches to air purification that challenge the status quo. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 04/11/2021

Summary and extracts

List of charts

• Sales in the air purifiers market
• Sales of intelligent air purifiers
• Air purifiers market breakdown, by application
• Construction of non-residential premises
• Residential housing construction
• Foreign trade in air filtration and purification equipment
• Destination for exports of air filtration and purification equipment
• Origin of imports of air filtration and purification equipment
• Greenhouse gas emissions
• Number of asthma hospitalizations among children
• Size of the air purifier market