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SYNTHÈSE DU MARCHÉ

1.1 INTRODUCTION

The windows are designed to open buildings to the outside: they are mostly made of PVC but can also be made of aluminium or wood. The sale of windows is mainly carried out during the construction of buildings or during the refurbishment of the buildings

The window market had experienced a strong growth between 2000 and 2008 but is now experiencing a shortness of breath and this until 2016: a market decline of more than 16% from 2008 to 2016 . In 2016, sales recovered and growth resumed with 3% recorded over the year with more than 10 million units sold . PVC constitutes nearly 2/3 of the market, ahead of aluminium and wood. The installation of windows on the new home market is equivalent to a quarter of the market while the rest is occupied by renovation and very often the replacement of wood by PVC. This dynamism and market rebound is partly due to the recovery in the housing and construction market in recent years. As a result, positive growth is also expected from 2018 to 2022 in France.

The market is divided between a few large French companies that generally have a European or even global influence. Competition between material types seems to be becoming geographically established. Aluminium is more successful in the South, wood in the West and PVC in the East and in the Paris region.

The strategies are based on the reduction of production costs but also the development of innovative products to reduce the environmental impact by minimizing energy loss through windows.

In 2013, the government's decision to no longer include window renovations in tax deductions worried professionals because the negative consequences were expected immediately: however, since 2017 many state subsidies allow the market to recover (ELAN law, energy transition law, tax credits, etc.). In addition, it is worth highlighting the technological challenge of offering innovative windows such as connected windows that make it easy to manage ventilation.

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Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

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Imane E.

EDHEC

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Cantiane G.

Market Research Analyst @Businesscoot

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Jules D.

Consultant

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

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