Summary of our market study

The French insulation market is estimated at €4.6 billion.

The global insulation market, estimated at $58 billion in 2021, is set to grow steadily, with an expected annual growth rate of 6.5% between 2022 and 2030, potentially reaching $102 billion by the end of the decade.

This growth is partly fuelled by the simultaneous expansion of the construction market, which is also expected to grow at an annual rate of 6.5%.

Insulation demand is split relatively evenly between new construction projects (around 47% in 2020) and renovation work (around 53% in 2020), with a significant proportion of the latter being driven by incentives and incentives for new construction.a significant proportion of the latter is driven by government incentives and regulations aimed at improving the energy efficiency of buildings.

The Asia-Pacific region will lead the market for insulation materials in 2021.

In France, the thermal insulation market grew by 18% between 2012 and 2021, despite a dip in 2020 due to the Covid-19 crisis. The French insulation market is particularly benefiting from government incentives for renovation, and ecological and bio-sourced materials are gaining in popularity in the sector.

The main players are materials manufacturers such as Knauf and Rockwool, and specialist installers such as Isocomble and Isorenov.

The French market is adapting to the trend in housing starts, which serve as an indicator of future demand for insulation, with a rebound expected in 2021 after a previous decline in housing starts.

Dynamic trajectory for the insulation sector

The sector is on a dynamic growth trajectory, driven by factors encompassing both construction and renovation activities. The market comprises a wide variety of players, from raw material suppliers to installers working directly with end customers.

The building insulation market grew by around 18% between the early 2010s and the early 2020s. This upward trend reflects both initiatives to boost energy efficiency in the residential sector and the prosperity of the construction industry.

While the market slowed as a result of the Covid-19 crisis, a rapid recovery has been observed, driven by financial incentives such as the MaPrimeRénov' initiative and an increase in the number of new housing starts.

Public authorities seem intent on meeting the challenge posed by the millions of under-insulated homes. Renovation projects aim not only to reduce environmental impact, but also to improve profitability for homeowners by lowering heating costs. Financial assistance programs and strict regulations on insulation standards for new homes support market demand.

Over a period of two to three years, more than 5 million households have undertaken renovation work, a significant percentage of which is aimed at raising their energy class.

Public buildings and commercial property, including offices and catering facilities in need of energy renovation, present numerous opportunities for the insulation sector.

The current downward trend in housing starts is threatening demand. Construction and renovation projects are roughly evenly distributed.

Insulation products are primarily used for attics and roofs, followed by interior and exterior walls.

Diversity of the Insulation Market

  • Insulation material manufacturers: Saint Gobain, Knauf,Rockwool

Specialized installers

  • Isocomble, a brand with some forty branches in France, most of which operate on the franchise model.
  • Isorenov, specialist in exterior facade renovation
  • Tryba, an insulating door and window distribution chain with over 300 dealers
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Insulation is a set of techniques with a dual purpose:

  • Acousticallyprotect the interior of the home from outside influences;
  • Toconserve heat and improve the interior's thermal energy balance;

The market can be divided into two markets: insulation materials and insulation work.

The market is structured between suppliers of raw materials, manufacturers of insulating materials, specifiers, distributors and, finally, installers who work with end customers. The market is driven by new housing starts, but also by renovation. It's a dynamic market worldwide, with an average annual growth rate of 6. 5% between 2022 and 2030.

In France, the insulation market is at the heart of current concerns, as it is a pillar of the energy transition. Every year, the building sector emits over 123 million tonnes of CO2. It is therefore one of the major challenges of the coming years. In 2023, nearly 5 million homes will still be in a situation of fuel poverty.

In 2021, 45 million cubic meters of insulation were installed, a figure up on 2019 and set to continue growing in the years to come.

In recent years, government policy has offered consumers a wide range of financial incentives, including tax deductions and zero-rate eco-loans (see Regulations section). The building insulation market has been boosted by these government efforts, and in particular by the use of bio-sourced materials in a dual response to environmental challenges.

Players in this market include manufacturers of insulating materials, such as market leaders Knauf and Rockwool, as well as installers who carry out innovative insulation work in buildings and homes, such as Isocomble and Isorenov.

1.2 A growing global market

Market size

According to Grand View Research, the global insulation market is estimated at ** billion in ****, and is forecast to grow at an annual rate of *.*% between **** and ****. Lhe insulation market is expected to grow steadily to reach $*** billion by ****.

Insulation market sales World, ****-**** Source: ****

This growth is notably driving ...

1.3 A growing national market overall

Growing national market

The thermal insulation market appears to be growing, increasing by **% from **** to ****. However, the market declined in ****, marked by the Covid-** crisis and the first confinements. In ****, professionals witnessed a significant rebound, driven by initiatives such as MaPrimeRénov', which helps finance renovation work for homes built more ...

2 Demand analysis

2.1 Household demand for renovation

A government challenge

The building sector is the second largest emitter of greenhouse gases in France after industry, accounting for **% of CO* emissions. By ****, nearly * million of France's ** million homes will still be poorly insulated , and *.* million households will be struggling to pay their heating bills.

Renovating buildings to make them ...

2.2 The tertiary building stock: an opportunity for the sector

The tertiary sector accounts for a quarter of France's real estate assets and a third of all buildings' energy consumption. like the residential sector, it is relatively old, and in particular requires renovation to reduce energy bills. It is therefore the target of a renovation plan by the French Ministry of ...

2.3 Falling housing starts threaten demand

Insulation installation takes place * months after building starts, so it's possible to anticipate demand for insulation by observing the evolution of building starts. [***]

Insee gives an idea of trends by looking at changes in the number of housing starts since ****. For both single-family and multi-family housing, the number of starts has ...

2.4 Demand dependent on government targets

Buildings account for **% of Frenchenergy consumption , and the sector emits over *** million tonnes of CO* every year, representing almost **% of national emissions. [***] Consequently, the public authorities have made insulation a priority in their policy to reduce energy consumption.

The objectives are ambitious:

****: a **% reduction in the energy consumption of the ...

2.5 Growth in demand for biobased insulation materials

There are many types of bio-sourced insulation: hemp wool is the flagship material for eco-construction, while wood, cotton and flax wool, as well as cellulose wadding, are also known for their performance combined with their natural origin. Although biobased insulation products have a much smaller market share than the competing families ...

2.6 Demand driven by inflation and climate change

Faced with soaring energy prices and the easing of the tariff shield, many homeowners may be inclined to opt for an energy-efficient renovation of their home, as the following graph shows:

"Would you say that rising electricity tariffs could encourage you to undertake energy renovation work on your home?" France, ...

3 Market structure

3.1 The insulating materials for construction/renovation sector

The building insulation sector brings together a large number of players. These players segment the market as follows:

The manufacturing market is dominated by the major international companies such as Saint-Gobain and Knauf. These market giants naturally offer all segments of insulation materials for the construction industry.

alongside these giants, franchises ...

3.2 Insulation by type of building, insulation item and material

Even distribution between new-build and renovation projects

The market is balanced, and this balance varies little from year to year. The Actu environnement website revealed in **** that new construction accounted for **.*% of insulation surfaces installed, compared with **.*% for building renovation. In ****, TBC Innovation updated this figure, with Batiweb reporting an increase ...

3.3 Market sizes

Insee lists total indicators for companies registered under Naf code **.**A (***). The key data are reported in the table below.

Source: ****

3.4 Distribution and number of players in the region

The insulation sector appears to be growing, both in terms of the number of establishments and the number of employees. Both the number of establishments and the number of employees have been rising steadily since ****. In ****, there were *,*** establishments with **,*** employees, and in ****, there will be almost *,*** establishments with **,*** employees, representing ...

4 Offer analysis

4.1 Types of insulation

Insulation materials are made up of different materials, each with different insulation qualities. Insulating materials used in construction form a large family of diversified products. These products can be classified into * main groups:

Mineral wool insulation : glass wool, rock wool and cellular glass; Vacuum insulation : this is a new generation of ...

4.2 Different insulation techniques

There are several options for carrying out insulation work:

Source: ****

4.3 The average price of an installation

The price of interior insulation averages €** per square meter , according to Prix Pose. The site has identified average prices by insulation item and performance level. These are detailed in the chart below.

Average costs of insulation items by performance France, ****, in € per home Source: ****

The site also lists prices according to ...

4.4 The new connected heating market

The aim of connected heating is to simplify the use of heating appliances. From your smartphone, you can now set the temperature of your home, as well as switch heating systems on and off. There are also options for setting air and water temperatures, and for activating the anti-freeze system.

Rothelec, ...

5 Regulations

5.1 Insulation regulations for new buildings

Thedecree of March **, **** , amending the decree of May *, ****, sets new energy performance thresholds to be met for each element of a construction: each region now has its own level of thermal resistance, so the insulation standard is specific to each.

The table below shows the minimum thermal resistance of insulation systems, ...

5.2 Strong government incentives for the residential sector

The regulatory environment is constantly changing, but remains highly favorable to the residential sector. The French Ministry of Ecological and Solidarity Transition has launched the "Coup de pouce économies d'énergies"This scheme enables households to benefit from a *,*** or *,*** euro bonus designed to reduce their carbon footprint. It is available ...

5.3 BBC standards, products and labels, thermal and environmental regulations

Standards and the BBC label

There are a number of standards that help consumers to ensure that products meet their expectations, such as CE marking, andthe French NF mark, which guarantees the safety of materials. Other non-governmental certifications also exist to guide consumers in their choice. The CSTBat certification issued by ...

6 Positioning the players

6.1 Segmentation

  • Isover Saint-Gobain
  • Knauf
  • Actis Isolation
  • Rockwool
  • Etex France Siniat
  • Isoweck (Isocomble)
  • Soprema Groupe
  • Xella Group
  • Siplast
  • Dow Chemical
  • CABETE Facades
  • STO Group
  • Saint-Gobain Distribution Bâtiment
  • Saint-Gobain Groupe
  • Acorus Groupe
  • Émaillerie Alsacienne Façade
  • Verlaine Groupe
  • Buitex (Semin groupe)
  • Semin
  • Vitage Isolant Technique VIT

List of charts presented in this market study

  • Insulation market sales
  • Size of the insulation materials market
  • Insulation materials market share by geographic region
  • Trends in the thermal insulation market for buildings
  • Mineral wool exports and imports in France
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Latest news

Caroline Semin recycles PET bottles in the building industry - 03/03/2024
  • - Semin; plaster coating specialist
  • - Workforce: 900 employees
  • - ETI sales in 2023: 250 million euros
  • - SME workforce: 40
  • - Estimated percentage of sales for new insulation: 50% of total sales
  • - Number of bottles recycled to insulate a single-family home: 22,000 bottles.
  • - In 2023, acquisition of Buitex, 40 employees
  • - Buitex manufactures insulation from recycled PET bottles
Saint-Gobain ready to set up in Australia for 2.5 billion euros - 22/02/2024
  • Saint-Gobain proposes to acquire the entire capital of CSR
  • The CSR Group has some 40 production sites worldwide, around 130 sales outlets and 2,800 employees.
  • CSR's total revenues for the 2022-2023 financial year amounted to A$2.6 billion.
  • By 2022, North America and emerging markets already accounted for 62% of Saint-Gobain's operating income, compared with 40% in 2018.
Time off, lost wages, productivity: four-day week at Acorus - 26/12/2023
Emaillerie Alsacienne reduces the carbon footprint of façade panels - 17/11/2023
  • Company founded in 1923, taken over by the Aramis fund in 2014
  • Employs 25 people.
  • Expected sales: 6.6 million euros this year.
  • New product: Facade panels with recycled or bio-sourced materials, to be launched in spring 2024.
  • Reduction in greenhouse gas emissions: 70% to 87% compared with conventional panels.
  • Expected cost of the new panel: 5% to 8% compared with the conventional counterpart.
Acorus consolidates its capital to disrupt building eco-renovation - 06/10/2023
  • Founded in 1996
  • Leading global eco-renovation and decarbonization company
  • Between 2010 and 2022, sales soared from 24 to 265 million euros
  • Headcount grows from 80 to 1,600
  • Ten sites in Ile-de-France, Lyon, Nantes, Bordeaux, Rennes, Orléans and Reims.
  • Network of 135 autonomous mini-companies, collaborating via an internal social network
  • Acorus has developed Nexxio, a software solution for order and work management, and Acoshop, a "little Amazon" for collective purchasing, with an AI that facilitates the reading of technical data sheets
  • Strong demand driven by energy transition law
  • Target sales of 300 million euros by 2023
  • Capital increase of 24 million euros.
  • Philippe Benquet retains majority shareholding (68%)
  • Ambition is to double in size to 600 million euros in sales by 2028.
Soprema boosts phytodepuration on roofs - 04/10/2023
  • 30% reduction in water consumption thanks to the phytodepuration system.
  • thickness of roof-mounted phytodepuration system: approx. 20 cm.
  • Weight of system: approx. 300 kg per square metre (including water).
  • Duration of Skywater Clear development project: 5 years.
  • Soprema sales: 4.8 billion euros.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Isover Saint-Gobain
Actis Isolation
Etex France Siniat
Isoweck (Isocomble)
Soprema Groupe
Xella Group
Dow Chemical
CABETE Facades

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