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MARKET OVERVIEW

1.1 Definition and scope of study

The thermal insulation of the building aims to create an envelope of all or a portion of the building in order to guarantee the occupants a comfortable temperature by reducing the energy consumption. It thus allows to improve the comfort of the occupants while limiting the energy waste and the heating bill. The thermal insulation of the building must be as effective in summer as in winter, that is to say to cool the building sufficiently in summer and to protect it from the cold in winter. 

To know if the thermal insulation is effective, the thermal resistance must be used as a unit of measurement. The recommended thermal resistance for a low energy building is R > 4 m². K/W.

The market can be divided into two categories: the market for insulation materials and the market for insulation work. It is structured between suppliers of raw materials, manufacturers of insulating materials, prescribers, distributors and finally installers who act with the final customers. The market is driven by new construction but also by renovation. It is a dynamic market on a global scale with an average annual growth rate of 5.2% over the last five years.

On the other hand, half of the Italian housing stock was built between 1946 and 1981. These aging homes represent the most energy-intensive part of the Italian housing market. In addition, new constructions often have an energy class higher than those indicated by the current regulations.

The actors of this market are the manufacturers of insulating materials, such as Knauf or PPG Italia, but also the installers who perform innovation and insulation works in buildings and houses, we can think of C.M.C and Pizzarotti for example.

The pandemic of Covid 19 has also caused an increase in energy consumption. According to a study by Istat, one in ten Italians may have difficulty paying energy bills because of the effects of confinement. The poor thermal insulation introduced in Italy could therefore increase energy consumption and costs.

Not being considered mature and driven by governmental actions to make homes safer and less energy consuming, the thermal insulation market in Italy could grow in the coming years.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.