After 2020, the building thermal insulation market witnessed significant trends and growth. Globally, the market reached a value of $31.12 billion in 2023, with predictions of continued modest growth and an estimated compound annual growth rate (CAGR) of 5.1% from 2024 to 2032, potentially resulting in a value of $48.69 billion by the end of the forecast period. The European market also reflected a robust growth trajectory, with an estimated market value of $15.19 billion in 2022 and expected growth at a similar CAGR of 5.1% from 2023 to 2028, aiming to surpass $20 billion. The Italian insulation market specifically displayed an 82.5% growth between 2016 and 2022 in the production value of expanded polystyrene, polyurethane, and wool, with a sharp rebound post-2020 presumably fueled by building bonuses and incentives. Additionally, the Russian-Ukrainian conflict led to an inflationary impact with a 6.8% price increase in home maintenance and repair services between January 2022 and February 2024 in Italy. 

Analyzing Italy's Building Insulation Market: Trends and Insights

The Italian market for building insulation is witnessing a robust growth trajectory, fueled by heightened demand for home repair and maintenance services. In recent years, the average expenditure has climbed from roughly 9 euros to 10 euros per month between 2017 and 2021. This figure saw a significant jump to approximately 20 euros by 2022, inclusive of home security services. Such growth is indicative of an increasing consumer focus on enhancing living spaces, particularly in energy efficiency and comfort. A pivotal driver of this burgeoning demand is the "110% Superbonus" tax incentive, which has catalyzed investments in building interventions. The total value of eligible investments for this deduction has escalated exponentially, reaching over 100 billion euros by the end of 2023. From a substantial 16 billion euros in 2021, the figure practically tripled in the subsequent years, with approximately 46 billion euros in 2022 and about 45 billion euros in 2023. When it comes to specific insulation-related improvements, a considerable segment of the population has been proactive. Approximately 40% have upgraded doors and/or windows to boost thermal insulation. Approximately 30% have focused on roof insulation, while around 25% and 20% have opted for wall and floor insulation, respectively. Delving deeper into the motivating factors behind this demand, several areas emerge as significant. A significant third of Italians dwell in properties that predate the 1970s, highlighting the aging housing stock that often suffers from poor energy performance. Economic constraints often mean those in financial difficulty reside in even older dwellings. This historical backdrop underlines a widespread need for modern insulation solutions to mitigate operational costs and enhance energy efficiency. In terms of public perception, while around 40% of the population consider their homes to have relatively effective insulation, a notable 15% deem their accommodation to be poorly or not insulated at all. Contrastingly, a mere under 10% feel their homes are very well insulated. Looking forward, Italians show a clear inclination toward further improving their homes' insulation. Leading their priorities are enhancements to doors and/or windows, underscored by roughly 25% of the populace. This is closely followed by a desire to insulate walls and roofs, expressed by approximately 20% and 15% respectively, with around 10% looking to better their floor insulation. In sum, the Italian market for building insulation is on the rise, backed by aging infrastructure and incentive programs like the "110%.

Key Players Driving the Italian Building Insulation Market

The Italian building insulation market is characterized by the presence of several key players who contribute to the industry with a range of innovative and sustainable products. These firms have established strong footprints in the market through their commitment to quality, environmental sustainability, and technological advancements. Here’s a closer look at some of the main players that shape this dynamic sector:

Kerakoll S.p.A. A leader in sustainable building solutions, Kerakoll embodies innovation and environmental stewardship. The company's extensive portfolio includes materials and systems tailored to enhance energy efficiency and living comfort in structures, making it an influential force in promoting green building practices.

Isover (Saint-Gobain Italia S.p.A.) Isover, part of the international Saint-Gobain group, boasts a long history of innovation in insulation. Offering a plethora of thermal and acoustic insulation materials, Isover's products are a testament to the company's dedication to technological excellence and its vision for a more energy-conscious future.

Soprema S.r.l. This firm, representing the revered Soprema Group, is a global leader in waterproofing and thermal insulation. Soprema's offerings address various aspects of building protection, from foundations to rooftops, and its innovative green roof solutions reflect a commitment to both sustainability and functionality.

Isopan S.p.A. As part of the Manni Group, Isopan has become synonymous with insulated metal panels for walls and roofs. Their global reputation for quality and sustainability ensures that energy efficiency remains at the forefront of their endeavors. This is reflected in their high-performance products that meet diverse industry requirements.

Rockwool Italia S.p.A. A subsidiary of the ROCKWOOL Group, ROCKWOOL Italia is known for leveraging stone wool insulation to enhance thermal and acoustic properties and fire protection in buildings. Their commitment to improving quality of life goes hand in hand with their sustainability initiatives and innovative technologies.

Ursa Italia S.r.l. A key division of the Ursa corporation, Ursa Italia spotlights insulation expertise in the realms of glass wool and extruded polystyrene (XPS). Their goal is to execute energy-efficient, comfortable living environments that align with their vision for reduced energy consumption and CO2 emissions.


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  • Last update : 19/03/2024
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Summary and extracts

1 Market Overview

1.1 Introduction

Insulators are a diverse group of materials that vary in insulation quality. Insulating materials used in construction form a large and diverse family of products. These products can be classified into 6 main groups

  • Mineral wool insulation Glass wool, rock wool and cellular glass;
  • Void Ins ulator This is a new generation of insulation with good thermal performance and low thickness. This saves valuable inches. They are dedicated to insulation from the inside;
  • Plant wool insulation Cork, plant fiber, wood fiber, hemp, wood wool, cotton wool, linen wool or cellulose wadding
  • Animal wool insulation Duck feathers or sheep wool;
  • Thin insulation : PMR, etc. Consisting of one or more layers of aluminum foil or aluminized plastic films, thin reflective products include intermediate layers of different types: flexible foam, animal, vegetable or synthetic felt, bubble polyethylene, etc.; the number and nature of overlapping layers vary according to their stated thermal performance;
  • Polystyrene (EPS, XPS and PUR) Organic insulation : this is expanded polystyrene, extruded polystyrene, etc. [ Energy Plus and Calculus ]
In 2023 the world market for thermal insulation of buildings reached a total value of 31.12 billion dollars. Modest growth in the industry is expected in the near future. For the period 2024-2032 a compound annual growth rate is estimated (CAGR) of 5.1 percent, under which the market could reach a value of 48.69 billion dollars. As for the European context, in 2022 the building thermal insulation market is estimated at $15.19 billion. Again, growth is expected. For the period 2023-2028, a compound annual growth rate (CAGR) is estimated to be the same as that estimated for the world market (5.1%) with the market reaching a total value of more than $20 billion at the end of the period.

This study focuses on the specific building insulation market in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, see the specific studies available in the Businesscoot catalog.

List of charts

  • Thermal insulation market for buildings
  • Thermal insulation market
  • Thermal insulation market, breakdown by product type
  • Thermal insulation market, breakdown by geographic area
  • Value of production sold of elements made of various materials for thermal/acoustic insulation and insulation
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Latest news

The green expansion of the Kerakoll hub in Sassuolo - 21/03/2024
  • Production capacity of the company doubled.
  • Main points of the project:
    • A new production building.
    • A multipurpose service area (laboratories, offices, locker rooms and break room).
    • A large warehouse for storage.
    • Rearrangement of the entire outdoor courtyard area and parking lots.
    • Connection between the new building and the current building: through a green backbone.
    • Number of new trees planted: about 140.
    • Capacity of the photovoltaic system: 1.6 megawatts.
    • Land area: 8 hectares.
    • Area covered by the project: over 26 thousand square meters.
    • Completion of work: planned by 2025.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Kerakoll s.p.a
Soprema s.r.l
Isopan s.p.a
Isover (Saint-Gobin Italia s.p.a)
Rockwool Italia s.p.a
Stiferite s.p.a
Ursa Italia s.r.l
Ediltech Insulation s.p.a

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