Summary of our market study

The global floor coverings market, valued at hundreds of billions of dollars, is anticipated to expand with a compound annual growth rate (CAGR) of 5.9% between 2020 and 2027. Despite the negative impact of the Covid-19 pandemic on demand, the market is projected to resume growth after the emergency subsides. The sector encompasses textile coverings, parquet flooring, plastic coverings (PVC or linoleum), tiles, and other less common types such as poured concrete or paint. The market has been experiencing a shift, with the laminate and stone material segments—making up about 18% of the market—seeing a decline, while textile coverings are on the rise, and ceramics maintain a stable position, securing approximately 60% of the market. The competitive landscape shows a trend towards improved quality and consolidation among players, leading to increased prices. Major companies like Tarkett S.A., Mohawk Industries, Inc., Forbo Flooring, RAK Ceramics, Shaw Industries, Inc., and Interface hold significant roles in the market that encompasses manufacturers, distributors, and installers. The Italian floor covering market, reflecting a slight growth trend alongside the recovery of the construction industry, mirrors the global market's dynamics.

Emerging Trends in the Italian Floor Covering Market: Analysis and Key Figures

The Italian floor covering market has exhibited a modest upward trajectory in recent years, bolstered by the overall resurgence in the construction industry. This rebound has favorably impacted the floor covering sector's vitality which is riding on the coattails of this broader economic rejuvenation. 

A diversity of materials constitutes the floor covering spectrum, spanning textile coverings, parquet, plastics like PVC and linoleum, tiles, limited domains of poured concrete, and painted surfaces. The Italian market, in particular, has seen a shift in preferences among these products available. A factor of considerable influence on the market's progress is the qualitative enhancements in the products offered and a consolidation trend among market players. This has injected an upward pressure on the pricing landscape, reflecting a higher-end positioning in the market.

Furthermore, the unprecedented advent of the Covid-19 pandemic dealt a significant blow to demand. As with countless other sectors, the floor covering industry saw a stark downturn as a consequence. Yet, optimism lingers with the anticipation of a resurgence in demand post-crisis, promising a return to growth for an industry that testifies to the resilience and adaptability characteristic of modern markets. Within this dynamic market stands a range of participants engaged in manufacturing, distribution, and installation, with some entities diversifying to undertake a combination of these services. Key market players include global giants such as Tarkett S.A., Mohawk Industries, Inc., Forbo Flooring, RAK Ceramics, Shaw Industries, Inc., and Interface, illustrating an industry with both regional nuance and international reach. In sum, the Italian floor covering market navigates a landscape of evolution and refinement, with consumer preferences tilting towards specific materials and quality, setting the pace for a nuanced and responsive industry.

Prominent Figures in the Floor Covering Arena: A Look at Key Market Participants In the tapestry of the interior floor covering market, certain entities emerge as notable artisans of the trade. These players, with their varied roles and expertise, shape the landscape of the floor covering industry through their innovative offerings, expansive reach, and dedication to quality.

  • Tarkett S.A.: The Innovator in Versatile Flooring Solutions Tarkett S.A. stands out as a pioneer in the industry with a rich heritage that speaks volumes of its commitment to excellence. With a diverse portfolio that spans a broad range of flooring products, Tarkett prides itself on delivering not just aesthetics, but also practicality and sustainability. Their offerings are tailored to meet the dynamic needs of both residential spaces and commercial enterprises, ensuring that every floor is not just a surface but a statement of style and functionality.
  • Mohawk Industries, Inc.: The Flooring Giant with Global Footprints Mohawk Industries, Inc. is a colossus striding the global floor covering stage, renowned for its extensive assortment of floor covering types, including but not limited to lush carpets, elegant hardwood, and resilient laminate. As an industry behemoth, Mohawk's influence stretches far and wide, catering to a mosaic of customers seeking quality and durability. With innovation at the forefront, Mohawk continuously evolves, setting trends and surpassing expectations.
  • Forbo Flooring: The Connoisseur of Sustainable and Design-forward Flooring Forbo Flooring is the epitome of where eco-conscious practices meet cutting-edge design. This player has etched a niche in the segment of resilient floor coverings, garnering recognition for products like linoleum which are not just visually appealing but also tread lightly on the environment. Forbo's dedication to sustainability does not stop at the product level—its approach to production equally embodies this ethos, making it a paragon of environmental stewardship in the floor covering realm.
  • RAK Ceramics: The Maestro of Ceramic Excellence With its roots firmly planted in the ceramics segment, RAK Ceramics has crafted a legacy of high-quality ceramic and porcelain tiles that adorn countless homes and institutions. Its mastery of the craft is evident in the intricate designs and outstanding durability of its products. As a major player, RAK Ceramics' name is synonymous with innovation in ceramic flooring, providing a bedrock of reliability and artistry.
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Summary and extracts

1 Market Summary

1.1 Definition and presentation

A floor covering is a material intended to cover a floor. This study focuses on interior floor coverings.

The floor covering market therefore includes all activities related to the production, distribution, and installation of materials intended to cover a floor. It comprises four main product families. The materials used are as follows: textile coverings, parquet flooring, plastic coverings (PVC or linoleum), and tiles. There are other types of coverings, such as poured concrete or paint, but these currently represent a limited share of the market.

Thus, there are different types of players corresponding to different activities in the industry: floor covering manufacturers, distributors (do-it-yourself hypermarkets, dealers, specialty distributors, etc.) In addition, some operators are engaged in the business of laying floor coverings for residential and nonresidential buildings. However, most operators are engaged in different types of activities, for example, they are manufacturers, distributors, and installers.

The global market for floor coverings has been estimated at hundreds of billions of dollars in 2019 and is expected to grow at a CAGR of 5.9 percent between 2020 and 2027. The major players in the market are Tarkett S.A., Mohawk Industries, Inc. Forbo Flooring, RAK Ceramics, Shaw Industries, Inc. and Interface.

The Italian floor covering market has grown slightly in recent years. The economic recovery of the construction industry in recent years has had a positive impact on the flooring sector, which has benefited from this dynamism.

However, this growth is explained by the dynamism of some segments at the expense of others. In fact, the shares of laminates and stone materials have declined in recent years. In contrast, the textile coatings segment is growing, while the ceramic segment remains stable, with a share of the total market of about 60 percent.

In addition, the market has experienced an improvement in quality and a concentration of players, which has put upward pressure on prices. In addition, due to the Covid-19 pandemic, demand in the market collapsed dramatically, but is expected to start growing again once the emergency is over.

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Companies quoted in this study

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3M Italia
Marazzi Group
Ceramiche Castelvetro
Gerflor Groupe
Tarkett Groupe

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