Summary of our market study

The global floor coverings market, valued at hundreds of billions of dollars, is anticipated to expand with a compound annual growth rate (CAGR) of 5.9% between 2020 and 2027. Despite the negative impact of the Covid-19 pandemic on demand, the market is projected to resume growth after the emergency subsides. The sector encompasses textile coverings, parquet flooring, plastic coverings (PVC or linoleum), tiles, and other less common types such as poured concrete or paint. The market has been experiencing a shift, with the laminate and stone material segments—making up about 18% of the market—seeing a decline, while textile coverings are on the rise, and ceramics maintain a stable position, securing approximately 60% of the market. The competitive landscape shows a trend towards improved quality and consolidation among players, leading to increased prices. Major companies like Tarkett S.A., Mohawk Industries, Inc., Forbo Flooring, RAK Ceramics, Shaw Industries, Inc., and Interface hold significant roles in the market that encompasses manufacturers, distributors, and installers. The Italian floor covering market, reflecting a slight growth trend alongside the recovery of the construction industry, mirrors the global market's dynamics.

Emerging Trends in the Italian Floor Covering Market: Analysis and Key Figures

The Italian floor covering market has exhibited a modest upward trajectory in recent years, bolstered by the overall resurgence in the construction industry. This rebound has favorably impacted the floor covering sector's vitality which is riding on the coattails of this broader economic rejuvenation. 

A diversity of materials constitutes the floor covering spectrum, spanning textile coverings, parquet, plastics like PVC and linoleum, tiles, limited domains of poured concrete, and painted surfaces. The Italian market, in particular, has seen a shift in preferences among these products available. A factor of considerable influence on the market's progress is the qualitative enhancements in the products offered and a consolidation trend among market players. This has injected an upward pressure on the pricing landscape, reflecting a higher-end positioning in the market.

Furthermore, the unprecedented advent of the Covid-19 pandemic dealt a significant blow to demand. As with countless other sectors, the floor covering industry saw a stark downturn as a consequence. Yet, optimism lingers with the anticipation of a resurgence in demand post-crisis, promising a return to growth for an industry that testifies to the resilience and adaptability characteristic of modern markets. Within this dynamic market stands a range of participants engaged in manufacturing, distribution, and installation, with some entities diversifying to undertake a combination of these services. Key market players include global giants such as Tarkett S.A., Mohawk Industries, Inc., Forbo Flooring, RAK Ceramics, Shaw Industries, Inc., and Interface, illustrating an industry with both regional nuance and international reach. In sum, the Italian floor covering market navigates a landscape of evolution and refinement, with consumer preferences tilting towards specific materials and quality, setting the pace for a nuanced and responsive industry.

Prominent Figures in the Floor Covering Arena: A Look at Key Market Participants In the tapestry of the interior floor covering market, certain entities emerge as notable artisans of the trade. These players, with their varied roles and expertise, shape the landscape of the floor covering industry through their innovative offerings, expansive reach, and dedication to quality.

  • Tarkett S.A.: The Innovator in Versatile Flooring Solutions Tarkett S.A. stands out as a pioneer in the industry with a rich heritage that speaks volumes of its commitment to excellence. With a diverse portfolio that spans a broad range of flooring products, Tarkett prides itself on delivering not just aesthetics, but also practicality and sustainability. Their offerings are tailored to meet the dynamic needs of both residential spaces and commercial enterprises, ensuring that every floor is not just a surface but a statement of style and functionality.
  • Mohawk Industries, Inc.: The Flooring Giant with Global Footprints Mohawk Industries, Inc. is a colossus striding the global floor covering stage, renowned for its extensive assortment of floor covering types, including but not limited to lush carpets, elegant hardwood, and resilient laminate. As an industry behemoth, Mohawk's influence stretches far and wide, catering to a mosaic of customers seeking quality and durability. With innovation at the forefront, Mohawk continuously evolves, setting trends and surpassing expectations.
  • Forbo Flooring: The Connoisseur of Sustainable and Design-forward Flooring Forbo Flooring is the epitome of where eco-conscious practices meet cutting-edge design. This player has etched a niche in the segment of resilient floor coverings, garnering recognition for products like linoleum which are not just visually appealing but also tread lightly on the environment. Forbo's dedication to sustainability does not stop at the product level—its approach to production equally embodies this ethos, making it a paragon of environmental stewardship in the floor covering realm.
  • RAK Ceramics: The Maestro of Ceramic Excellence With its roots firmly planted in the ceramics segment, RAK Ceramics has crafted a legacy of high-quality ceramic and porcelain tiles that adorn countless homes and institutions. Its mastery of the craft is evident in the intricate designs and outstanding durability of its products. As a major player, RAK Ceramics' name is synonymous with innovation in ceramic flooring, providing a bedrock of reliability and artistry.
Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update : 06/12/2021
Update Details

Summary and extracts

1 Market Summary

1.1 Definition and presentation

A floor covering is a material intended to cover a floor. This study focuses on interior floor coverings.

The floor covering market therefore includes all activities related to the production, distribution, and installation of materials intended to cover a floor. It comprises four main product families. The materials used are as follows: textile coverings, parquet flooring, plastic coverings (PVC or linoleum), and tiles. There are other types of coverings, such as poured concrete or paint, but these currently represent a limited share of the market.

Thus, there are different types of players corresponding to different activities in the industry: floor covering manufacturers, distributors (do-it-yourself hypermarkets, dealers, specialty distributors, etc.) In addition, some operators are engaged in the business of laying floor coverings for residential and nonresidential buildings. However, most operators are engaged in different types of activities, for example, they are manufacturers, distributors, and installers.

The global market for floor coverings has been estimated at hundreds of billions of dollars in 2019 and is expected to grow at a CAGR of 5.9 percent between 2020 and 2027. The major players in the market are Tarkett S.A., Mohawk Industries, Inc. Forbo Flooring, RAK Ceramics, Shaw Industries, Inc. and Interface.

The Italian floor covering market has grown slightly in recent years. The economic recovery of the construction industry in recent years has had a positive impact on the flooring sector, which has benefited from this dynamism.

However, this growth is explained by the dynamism of some segments at the expense of others. In fact, the shares of laminates and stone materials have declined in recent years. In contrast, the textile coatings segment is growing, while the ceramic segment remains stable, with a share of the total market of about 60 percent.

In addition, the market has experienced an improvement in quality and a concentration of players, which has put upward pressure on prices. In addition, due to the Covid-19 pandemic, demand in the market collapsed dramatically, but is expected to start growing again once the emergency is over.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

ABK GROUP
3M Italia
Woodco
Marazzi Group
Fissore
Ceramiche Castelvetro
Gerflor Groupe
Tarkett Groupe

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the flooring market | Italy

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676