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Summary of our market study
The French flooring market is estimated at €1.6 billion.
The global flooring market, valued at $369.26 billion with a CAGR of 5.9% forecast between 2020 and 2027, is undergoing a shift towards luxury vinyl tiles (LVT).
The French market is growing largely thanks to the dynamism of sectors such as LVT and, to a lesser extent, parquet. Traditional materials such as carpets and linoleum are experiencing declines.
French production is dominated by plastic and textile coverings, which account for 83% of output by volume and 79% by value.
Rising raw material costs and competitive pressures have led to price fluctuations and a trend towards price stabilization.
Regulations play an important role, with standards such as UPEC and EN ISO 10874 guaranteeing the performance of products according to their use.
The main players in the French market are Tarkett S.A., Forbo Flooring and Gerflor, with significant activity in the manufacturing and distribution sectors.
The BtoC market accounts for 35 to 40% of sales, with DIY stores the preferred distribution channel.
Demand trends and preferences in the French flooring market
The floor coverings market is stabilizing, but some segments are experiencing significant growth to the detriment of others. The luxury vinyl tile (LVT) sector is enjoying double-digit growth.
Consumer choices in the French market are mainly for materials such as tiles and parquet, with tiles often preferred for living rooms/kitchens, while parquet is preferred for living rooms/bedrooms.
Many of those who declare a preference turn to laminate or PVC flooring because of its similar appearance.
The BtoB market represents around 60 to 65% of flooring sales.
The BtoC market accounts for 35 to 40% of sales, and household consumption has continued to grow, rising by over 10% in ten years, from around 1.415 billion euros to around 1.578 billion euros. Demand for floor coverings is mainly linked to renovation.
Customers seem to draw inspiration from a mixture of sources, including magazines, periodicals, stores and online platforms, but the preference for in-store purchases is clear, occupying almost 90% of the sales channel.
Overview of the main players in the French floor coverings market
Manufacturers :
- Tarkett and Gerflor are the two leaders
- Forbo is renowned for its linoleum and commercial flooring systems.
- Compagnie française du parquet devotes its expertise to parquet flooring
- Balsan concentrates on textile floor coverings, particularly carpets
Distributors
- DIY superstores such as Leroy Merlin and Castorama are leaders in the BtoC market.
- Saint-Maclou stands out as a specialist distributor,
- La Maison du Sol meets specific flooring needs.
Professional suppliers :
- Although less often mentioned in the consumer sector, professional suppliers are indispensable in the BtoB market. Companies like Pierre et Sol provide materials and services tailored to builders, architects and other construction professionals.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
A floor covering is a material designed to cover all or part of a floor. This study focuses on interior floor coverings.
The floor coverings market therefore encompasses all the activities involved in the production, distribution and installation of materials designed to cover a floor. It comprises four main product families : textile coverings, parquet flooring, plastic coverings (PVC or linoleum) and tiles. Other types of covering exist, such as poured concrete or paint, but are currently in the minority.
There are therefore several types of player, corresponding to the sector's different activities: floor covering manufacturers, distributors (DIY superstores, retailers, specialized distributors, etc.) and the end customer, which includes the end-user.) and end-users, who include both professional customers (flooring specialists and general contractors) and consumer customers (private individuals). Professional customers also install floor coverings for non-residential and residential buildings. A large number of players, however, carry out several types of activity, such as manufacturer, distributor and installer.
The global floor coverings market was estimated at US$266 billion in 2022, and is expected to grow at a CAGR (combined annual growth rate) of 5.2% between 2023 and 2030. Key market players include Tarkett S.A., Mohawk Industries, Inc. Forbo Flooring, RAK Ceramics, Shaw Industries, Inc. and Interface. [Grand View Research]
The French flooring market stabilized from 2016 after a period of continuous decline, before being impacted by the global pandemic that forced many economic activities to come to a halt. The building industry, which includes construction and maintenance-renovation, is a major determinant of demand for the floor coverings market, and its recovery in 2022 will have a positive impact on the flooring business.
However, this growth is due to the dynamism of certain segments to the detriment of others. In fact, theboom in the LVT (luxury vinyl tiles)segment is largely responsible for the market's growth. To a lesser extent, parquet is also on the rise. Conversely, the steepest declines were in carpets, particularly tufted, and linoleum coverings.
In addition, the market has seen a move upmarket, as well as a concentration of players, which has exerted upward pressure on prices. This concentration has been the result of numerous mergers and acquisitions and the disappearance of the most fragile companies, but also the power of the sector leaders. In October 2017, the French Competition Authority sanctioned the three main manufacturers/distributors of PVC and linoleum floor coverings for having colluded on numerous aspects of their commercial policy, notably prices, and for having exchanged information, compromising the free play of competition. The three players involved - Tarkett, Gerflor and Forbo - were fined 302 million euros. [French Competition Authority]
1.2 A growing global market
The global floor coverings market was estimated at US$***.** billion in ****, and is expected to grow at a CAGR (***) of *.*% between **** and ****, reaching around US$***.** billion in ****. This growth is mainly due to the dynamism of the construction sector, particularly in emerging countries. [***]
Global flooring market size World, ****-*****, in billions ...
1.3 An economically recovering French market
From **** to ****, the market for floor and wall coverings in France will more than double, rising from *.*** to **.*** billion euros. This accelerated growth, particularly after ****, reflects strong post-pandemic demand and rising material and labor costs. However, this rapid expansion masks vulnerabilities linked to increased dependence on favorable economic conditions and government ...
1.4 International trade
The figures in this section are obtained from the following UN Comtrade codes: Plastic floor and wall coverings: **** Rubber floor coverings: ****** Carpets, rugs and other textile floor coverings: ** Wood floor coverings (***): ******, ******, ******, ******, ******, ****** and ****** Linoleum floor coverings: **** Ceramic floor and wall coverings: **** Some of the products taken into account are therefore outside the ...
1.5 The Covid-19 effect
The graph below highlights the fall in activity for floor covering manufacturers, comparing the January-June periods in **** and ****.
Floor covering manufacturers were particularly hard hit by the crisis, with a peak in April, the month when production was at its lowest. Containment led to a slowdown or even a halt in ...
2 Demand analysis
2.1 The BtoB market: construction activity at the heart of demand
The BtoB market accounts for ** to **% of floor covering sales. [***]
After several years of difficulties, the building sector began to recover in ****. Production in the building sector is thus growing, even if this growth is slowing. The annual rate of change in production was +*.*% in ****, compared with +*.*% in ****. While it fell ...
2.2 The BtoC market: consumer profile
The BtoC market accounts for ** to **% of floor covering sales. [***]
Household consumption trends
The graph below shows trends in actual final household consumption (***) at current prices. Household consumption of floor coverings in value terms is rising steadily. In ****, households consumed *.** billion euros worth of carpets and floor coverings, compared with *.** billion ...
2.3 Demand for plastic coatings: the success of LVT
The popularity of resilient flooring
Resilient floors are growing in popularity, offering an economical and durable alternative. Available in a variety of materials such as vinyl, PVC, linoleum or natural fibers, these coverings offer not only diverse aesthetics, but also practical benefits such as sound and heat insulation, walking comfort and ...
2.4 Parquet request
Flooring consumption in Europe has recorded a moderate decline of *.*% in ****, despite expectations of a larger decrease. This follows a buoyant ****, with growth of *%. Most European countries have seen their parquet consumption decline, with the notable exception of Germany. This trend is partly explained by low consumer confidence, induced by inflation ...
2.5 Carpet request
Volume of floor coverings sold in France France, ****, in millions of m² Source: ****
In ****, the French market for textile floor coverings showed a moderate recovery after a notable decline in **** due to the pandemic. Total volume reached **.* million m², marking an increase on **** (***). Tufted tiles saw a notable increase, rising from ...
3 Market structure
3.1 Value chain and market organization
The floor coverings market can be divided into several types of activity and therefore players.
Firstly, material producers supply the products needed to manufacture floor coverings. Floor covering manufacturers then sell the finished products, either directly to end-consumers through their own sales forces, or to independent distributors who take care of ...
3.2 Floor covering production
The two graphs below describe French production sales, both domestic and export, and highlight the main flooring categories sold.
The two best-selling floor coverings are textiles and plastics, PVC in particular. In fact, in ****, France produced and sold around ** million m² of textile floor coverings for just under *** million euros, and ...
3.3 Floor covering distribution
There are * main distribution channels for floor coverings: specialized retailers traders (***) dIY superstores food superstores véadistes (***) Floor covering distribution is divided between the BtoC circuit (***). [***]
Distribution breakdown in the BtoC market
On the BtoC market, three-quarters of distribution takes place in DIY superstores. The chart below highlights the preference of ...
3.4 Flooring work
Flooring work can be carried out by three different types of player, depending on their degree of specialization:
Companies specializing in floor and wall coverings (***). Specialized superstores and DIY stores are more likely to offer flooring installation and after-sales services. Craftsmen from related activities that are diversifying (***). [***]
Sales index for floor ...
4 Offer analysis
4.1 Products
The French floor covering market includes the following product categories[***]
Ceramic floors (***) PVC flooring on rolls Laminate flooring LVT floors Textile floors (***), excluding needlepunched Parquet Linoleum floors Needle-punched floors
To revitalize their offering and encourage customers to renew their floor coverings, manufacturers are increasingly turning to the design of ecological and ...
4.2 Prices
Up until ****, increasing competitive pressures exerted pressure on prices, resulting in a tendency for prices to stabilize. In ****, however, against a backdrop of general inflation in energy and transport prices, consumer goods, etc., prices in the floor coverings sector also saw an increase, which continued in ****.
Consumer price index for carpets ...
4.3 Innovation and sustainable development
Innovation allows market players to differentiate themselves, which is why flooring manufacturers are constantly coming up with new products thanks to a sustained innovation effort.
Some of the hottest innovations include :
Modular vinyl flooring (***) Custom flooring thanks to digital printing Patterned parquet Tiles that change color Floor paint Stain-resistant floors Connected ...
5 Regulations
5. Regulations
The UPEC standard
In France, the Centre Scientifique et Technique du Bâtiment (***) is the organization that evaluates and guarantees the quality and safety of buildings. UPEC classification applies to the following floor coverings:
QB UPEC "Ceramic tiles for floor coverings". QB UPEC "Textile floor coverings". QB UPEC "Tufted and woven ...
6 Positioning the players
6. Segmentation
- Tarkett Groupe
- Forbo Flooring System
- Gerflor Groupe
- Compagnie Française du Parquet
- Balsan (Belgotex International)
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- Saint Maclou
- Espace Revêtements
- La maison du Sol
- Justeau
- Aleluia Cerâmicas France
- Lapeyre
- Brico Dépôt
- Le Monde du Carrelage
- TLM Groupe
- Extruflex
List of charts presented in this market study
- Contract for floor and wall coverings
- Annual change in construction output (in volume)
- Housing starts
- Annual variation in maintenance-renovation business volume
- Floor area of non-residential premises under construction (short-term view)
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Latest news
Lapeyre aims to attract professionals - 11/04/2024
- - Professionals account for over 30% of Lapeyre's customer base.
- - The Lapeyre network includes 130 stores, around 50 of which have advisors dedicated to professionals.
- - Lapeyre has 18 Comptoirs Pro, offering priority access to factory stock orders for professionals.
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Lapeyre relaunches, but postpones its return to breakeven by a year - 19/10/2023
- Lapeyre's Ebitda loss fell from 50 million euros in 2019 to 30 million in 2020, 20 in 2021 and 10 in 2022.
- Lapeyre's sales in 2022 were 672 million euros.
- Lapeyre's workforce was reduced by 500 positions.
- The share of energy costs in sales tripled to 30 million euros a year.
- The market in which Lapeyre operates lost between 2% and 4%.
- Lapeyre's sales fell by 3%.
- Professionals account for a third of Lapeyre's sales. Lapeyre has 126 stores.
Do-it-yourself bubble bursts, Leroy Merlin and Castorama tighten the screws - 15/10/2023
The health crisis had kept the French at home, and led to furniture purchases and building work.
For the first half of its financial year ending July 31, 2023, Kingfisher has announced a 3.8% drop in sales for Castorama, and even more for sister chain Brico Dépôt.
The Fédération des magasins de bricolage, the French federation of DIY stores, reported a small gain of 1.3% in value, a mini-progression which, with inflation, conceals a 3.5% year-on-year drop in volumes.
Kingfisher, which is developing its specialized Screwfix brand in France, and dedicated areas at Brico Dépôt
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
- Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
- Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Lapeyre: Industrialists threatened by rising electricity rates - 25/08/2023
- Lapeyre is a manufacturer and seller of doors, windows and kitchens, operating nine factories in France.
- Factories account for two-thirds of the Group's electricity consumption.
- Expensive electricity represents a risk for industries producing standard products in the face of international competition. It also acts as a brake on investment, as it reduces the company's margins and investment capacity, and creates uncertainty, hampering medium and long-term planning.
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the flooring market | France
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