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MARKET OVERVIEW

1.1 Presentation and definition of the toilet market

The market for toilets characterizes supply and demand of toilets, generally produced in ceramic (porcelain or other ceramics) for individuals, companies, public spaces, or in stainless steel A more resistant material suitable for toilets on public roads in France

The global market is expected to experience a 6% growth between 2019 and 2030 thanks to the global awareness of the importance of hygiene and the democratization of sanitation but also to the many industry innovations . Companies like Toto are developing lavatory but others companies are also investing in smart toilets The new system can be connected to Bluetooth, or capable of analyzing stool for a real medical follow-up

In France, the market is very concentrated and international companies operating in France (Geberit, Villeroy, etc.) restructuring due to strong competition from low-wage countries . We can.. distinguish between manufacturers of personal washrooms and manufacturers of public, commercial and public washrooms

Individuals generally obtain their supplies from GSB or via the building companies who undertake construction or renovation work on their behalf. Public and corporate washrooms are more specific markets for which specialized companies take care of installation and production devices

Trends in France are moving towards personalised toilets and a more highlighting their decorative potential with start-ups like Trone. Hanging toilets are also becoming more and more popular.

The washroom market is also linked to several important adjacent activities such as the he sale of toilet care products, the he sale of toilet paper and the he rental of mobile or fixed toilets, which will not be addressed in this study,

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.