Content of the study:
The workwear market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the market

Work clothes are articles of clothing intended to be worn in the course of a professional activity. This is often done to protect the worker against one or more risks to his or her safety

There are 4 main categories of work clothes:

  • Technical clothing;

  • Image clothing;

  • The uniforms

  • Personal protective equipment (PPE).

Nevertheless, the distinction between these categories is gradually fading as many PPE or technical garments are becoming more and more personalised.

It is important to note that the work-wear sector does not include footwear (such as safety footwear).

The French work-wear market is slightly on the rise with a 4% growth between 2015 and 2019. The Covid-19 pandemic has had an overall positive impact on this market as the months following confinement were almost twice the level of the same months during previous year. This increase can be explained by the desire of companies to reassure their employees by providing them with more work clothes or by renewing old clothes to protect them against health risks.

Generally speaking, the work-wear market is deeply linked to the dynamism of the industrial, construction, certain market services (hotel/restaurant, transport), health and public service sectors. Among their main functions are the protection of the worker, communication on the brand or service, or the identification of an employee.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!


Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

Operational