MARKET OVERVIEW
1.1 Market overview and definition
Work clothes are items of clothing designed to be worn in the course of a professional activity, often with the aim of protecting the worker against one or more safety hazards.
There are 4 main categories of workwear:
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Technical clothing ;
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Image clothing ;
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Uniforms;
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Personal protective equipment (PPE).
However, the distinction between these categories is gradually becoming blurred, as many PPE and technical garments are becoming increasingly personalized, including the notion of image.
note that the workwear sector does not include footwear (such as safety shoes).
The Covid-19 pandemic had an overall positive to very positive impact on this market(see 1.3). This increase in results can be explained by companies' desire to reassure their employees by providing them with more work clothes, or by renewing old clothes to protect them against the health risk. But also to the manufacture of workwear during the health crisis to help combat the pandemic.
Generally speaking, the workwear market is closely linked to the dynamism of the industrial, construction, certain commercial services (hotels/restaurants, transport), healthcare and public service sectors. Their main functions include worker protection, brand or service communication, and employee identification.
DEMAND ANALYSIS
MARKET STRUCTURE
OFFER ANALYSIS
REGULATIONS
POSITIONING THE PLAYERS
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Reviews (5)
The men's ready-to-wear market - France
Publicado en 09/11/2022 by Julien Tsambou - Click & collect Agency
Étude complète et clairement rédigée.
Businesscoot Response:
Merci beaucoup Julien pour votre retour et pour la confiance accordée. :)
The sportswear market - France
Publicado en 09/11/2022 by Henri Pierre Ouhibi - Viager consulting
Étude intéressante, mais un tout petit peu courte et manquant de référence pour ma part.
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Businesscoot Response:
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Businesscoot Response:
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Très complet!
Businesscoot Response:
Merci pour votre retour et la confiance accordée. :)