the workwear market
1.1 Presentation and market definition
Workwear is defined as clothing intended to be worn in the course of a professional activity, often to protect the worker from one or more risks that threaten his safety.
There are 4 main categories of workwear:
- Technical clothing;
- Image clothing;
- Personal protective equipment (PPE).
However, the distinction between these categories is gradually disappearing, as many PPE or technical garments become more and more personalized, including the notion of image. The workwear market is deeply linked to the dynamism of the industrial sector, construction, certain market services (hotel/restaurant, transport), health care and public services. Their main functions include worker protection, brand or service communication, or employee identification.
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