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MARKET SUMMARY

1.1 Presentation and market definition

Workwear is defined as clothing intended to be worn in the course of a professional activity, often to protect the worker from one or more risks that threaten his safety.

There are 4 main categories of workwear:

  • Technical clothing;
  • Image clothing;
  • Uniforms;
  • Personal protective equipment (PPE).

However, the distinction between these categories is gradually disappearing, as many PPE or technical garments become more and more personalized, including the notion of image. The workwear market is deeply linked to the dynamism of the industrial sector, construction, certain market services (hotel/restaurant, transport), health care and public services. Their main functions include worker protection, brand or service communication, or employee identification.

 

1.2 The global and European markets

The world market for workwear excluding shoes is estimated at ** billion dollars in **** according to a study VF Corporation . The graph below shows the turnover of each industry (***) for a total of $** billion

Source: ****
Nevertheless, work clothing represents a very small share of the overall market of the textile and clothing ...

1.3 A national market in decline

The turnover of the French professional clothing market excluding personal protective equipment (***) is around *** million euros in **** . As for the PPE market, it now represents *.* to *.* billion euros in France. [***]
As the following graph shows, the national workwear market is losing momentum, falling by -*,*% in ****, unlike the PPE market, which ...

1.4 Trade balance and foreign trade

France is primarily an importer of work clothing: in ****, the total amount of imports of work clothing of all types is estimated at ***.* million euros against ***.* million euros of exports - i.e. a coverage rate (***) of **.*%. France therefore imports three to four times more than it exports workwear
The amount ...

DEMAND ANALYSIS

2.1 Typology of the request

There are two types of demand for work clothing
A request from the private sector This concerns employees of construction companies and market services (***). Industry and construction alone account for three-quarters of total demand A request from the public sector Public officials such as law enforcement officials, health service personnel or ...

2.2 The main determinants of demand

The level of demand for workwear in France is changing according to cyclical and structural factors
Cyclical factors
On the one hand, the national economic growth is a major determinant of demand, as it can stimulate or slow down the growth of employment levels and number of employees . An increase in ...

2.3 Demand trend: between acceleration and slowdown

Despite a declining national market size in value terms, demand for workwear is increasing in volume terms. The purpose of this section is to characterize this increase in demand
Acceleration of demand in ****
The demand for work clothing has been growing since **** due to the increased standards in the sector for ...

MARKET STRUCTURE

3.1 A highly concentrated market

The workwear market in France is very slightly fragmented: according to data from the Agence centrale des organismes de sécurité sociale (***), there are only in **** ** companies more than one employee in France in the sector

Source: ****
Some leading companies have a large market share in France, such as Cepovett (***)
The ...

3.2 Revenues of French manufacturers in decline

Despite a sharp increase in sales by French workwear manufacturers in **** (***), they are experiencing an increase in sales of regular crumbling of their incomes by $** to $** million per year since ****, which is likely to continue in the coming years: according to Eurostat forecasts, the turnover of the workwear industry is expected ...

3.3 Most workwear manufacturers outsource industrial production

Increasingly Asian global production
A recent study published by QYResearch Group published in **** shows that China is the world's leading producer of workwear and uniforms, with **.*% of world production. [ icrowdnewswire.com ... More broadly, South Asia's share of world production is increasing as Europe continues to relocate its production and import most ...

3.4 Distribution of work clothing in France

The workwear market is based on volume and is mainly aimed at professionals wishing to have standardised clothing adapted to their activities and in sufficient quantities to equip all their staff.
Thus, the distribution of work clothing is structured around * main channels:
The direct sales: in B*B manufacturers supply end-users ...

ANALYSIS OF THE OFFER

4.1 The different types of products

Personal protective equipment (***)
Personal protective equipment (***) refers to all clothing and accessories used to protect the worker's physical integrity, such as gloves, helmets, protective glasses, etc.
Almost half of the turnover of the workwear manufacturing and distribution industry in France is generated by PPE . [ Passcreamode ... Up *.*% in ****, the PPE market now ...

4.2 Rising producer prices since 2018

Until ****, average consumer prices for work clothing are on the decline, especially in a context where manufacturers can drastically reduce their production costs if it is carried out in the Maghreb, Asia or Eastern Europe
But according to the data from the INSEE average producer prices recovered in **** following a downward ...

4.3 Product trends

 Work clothing now incorporates the notion of image
The primary function of work clothing is to protect the worker, particularly in dirty and/or dangerous professions. The objective is to provide the worker with all the comfort he needs in terms of functionality and practicality: this is how the "work blue", ...

RULES AND REGULATIONS

5.1 Nomenclature and Harmonized System of World Customs

The Harmonized System (***) for the classification of goods is a six-digit code system. [***]
The HS contains approximately *,*** item/product descriptions that appear as titles and subtitles, divided into ** chapters, grouped into ** sections. The six digits can be divided into three parts. The first two digits (***).
The Harmonized System was introduced in ...

5.2 Current regulations in France

The French workwear market is subject to very specific regulations in order to guarantee the safety of workers and reduce the risk of accidents to a minimum, on three levels: national, European and international. It is partly due to strict country-specific standards that this industry exports little. The European Union is ...

POSITIONING OF THE ACTORS

6.1 Segmentation of actors

  • Delta Plus
  • Mulliez-Flory
  • Cepovett Group
  • Guy Cotten
  • Lebeurre (LMA)
  • Groupe Marck
  • Armor-Lux
  • Sioen Industries
  • Fristads Kansas Group
  • Alsico
  • Gedex (Gedimat)
  • Rentokil Initial
  • OpenSafe

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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