Content of the study:
The workwear market - Italy

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1.1 Definition and presentation

Workwear is defined as clothing and footwear intended to be worn during a ' work activity, often with the aim of protecting the worker from one or more hazards that threaten his or her safety.

There are 4 main categories of work clothing:

  • Technical clothing;
  • Signal clothing ;
  • Uniforms;
  • Personal protective equipment (PPE).

However, the distinction between these categories is gradually disappearing as many PPE or technical garments are becoming more customized. The workwear market is deeply linked to industrial dynamism . The latter include construction, some market services (hotels/restaurants, transportation), health care, and public services. Their main functions are worker protection, brand or service communication, or employee identification. In addition, the market in Italy is influenced by changes in worker safety regulations on both the supply and demand sides.

Workers, artisans, professionals, healthcare workers: today, almost any activity may require specific clothing. The workwear market has witnessed rapid growth in recent years . This is in line with evolving regulations and legislation, which is increasingly motivated by the protection of workers' health and safety.

Whether it is uniforms, coveralls, pants, high-visibility jackets or safety shoes, work clothes are tailored to the workers' profession and are intended to protect, identify, but also to consolidate the company's identity and sense of belonging.

The Italian workwear market grows every year and still has high potential growth, as the number of people working in industry, healthcare and construction, where most workers wear workwear, grew by more than 10 percent per year between 2013 and 2018.

In addition to the sales market, there is also the workwear rental and maintenance market. This is also growing, given the economic and ecological aspect that these parallel markets represent.

1.2 The world market and the European market

By ****, the global workwear market is worth $**.* billion. With a compound annual growth rate (***) of *.* percent, by **** the value of the market could reach a total value of $**.* billion. Workwear market World, ****-****, in billions of dollars Alliedmarketresearch

The European workwear market is among the most relevant globally, partly due to ...

1.3 The growing Italian market

In order to analyze the Italian workwear market, the turnover of companies dedicated to the manufacture of workwear (***). The trend is positive during the entire period under consideration, and between **** and **** the highest growth is recorded: between **** and **** the increase is ** percent while in the following year, thanks mainly to the ...

1.4 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the producer price index. The workwear industry is not exempt from price growth. Between January **** and August ****, the producer price index for workwear grew by **.* points. This means that prices for the industry in ...


2.1 The question

There are two types of demand for work clothing Private sector demand: covers personnel in construction companies, personnel in food and accommodation services as well as those employed in the building and construction industry. Public sector demand: includes public officials such as law enforcement and health services personnel In order to ...

2.2 Demand drivers

The main drivers of demand for workwear are:

Safety regulations and sonformity: government and industry regulations regarding workplace safety often require the use of specific work clothes to protect workers from potential hazards. Work safety awareness: increased awareness of work safety among employers and workers can increase the demand for protective ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of demand for work clothes, a map was created with the number of employees in the main industries where work clothes and personal protective equipment (***) are needed.

The distribution across the territory is extremely uneven. The Northwest collects **.* percent of the total number of employees in ...

2.4 New demand trends


3.1 Workwear market value chain

3.2 A concentrated market

In order to analyze the foodservice market, enterprises under Ateco code **.** "Apparel making" are considered. In particular, the number of active enterprises, the number of employees and the legal form of enterprises are analyzed.

Number of enterprises

In recent years, the garment making industry appears to have been shrinking. Between **** and ...

3.3 The distribution of work clothes in Italy

The workwear market is based on volume and is mainly aimed at professionals who wish to have standardized clothing, suitable for their activities and in sufficient quantity to equip all their staff.

Thus, workwear distribution is structured around * main channels:

Direct sales: in business-to-business trade, manufacturers supply directly to end users. ...

3.4 The main actors

Some of the leading Italian manufacturers of workwear are listed below:

Siggi Group:founded in ****, the 'company specializes in professional and school clothing, is able to give specific answers to the needs of those who work in the world of industry, commerce, handicrafts, catering, public administration and the medical/hospitality and ...


4.1 Type of the offer

Work clothes are specialized garments designed to be worn in the professional setting. They are intended to protect workers from hazards, promote hygiene, provide a degree of uniformity and professionalism, as well as meet specific needs related to the particular work environment or task being performed. Depending on function and purpose, ...

4.2 The prices

The following are prices for some products available in the Italian market. The products are divided according to the economic sector in which they are mainly used.



Restaurants and Hotels


4.3 New supply trends

Like the apparel market as a whole,workwear follows trends and guidelines regarding product sustainability, new available technologies, and social responsibility. In the workwear market in particular, other aspects are of particular importance.

Innovation and comfort

There is a trend toward lighter protective clothing, because the more comfortable protective clothing is, ...


5.1 Regulations

The workwear market, as with many other agricultural products, is regulated by various laws and regulations at both the national and European levels. These laws are concerned with ensuring the quality, safety and proper use of the product. Some of the main laws and regulations for the Italian market are:

Legislative ...


6.1 Segmentation



  • Indutex s.p.a
  • Cfb s.p.a
  • Industrial Starter
  • Cbf Balducci
  • Grassi s.p.a
  • Sir Safety System
  • Siggi Group

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Reviews (5)

Reviews (5)

The men's ready-to-wear market - France

Publicado en 09/11/2022 by Julien Tsambou - Click & collect Agency

Étude complète et clairement rédigée.

Businesscoot Response:

Merci beaucoup Julien pour votre retour et pour la confiance accordée. :)

The sportswear market - France

Publicado en 09/11/2022 by Henri Pierre Ouhibi - Viager consulting

Étude intéressante, mais un tout petit peu courte et manquant de référence pour ma part.

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.

Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.

Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!

Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

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