Summary

The global plumbing market, valued at $75 billion in 2016, was projected to grow at a CAGR of 6% and reach $113 billion by 2023. However, the COVID-19 pandemic had a significant negative impact on the market, with a marked decrease in revenue from plumbing installations and tap/valve manufacturing in Italy, falling from €19.1 billion in 2019 to €14.1 billion in 2020, and from €9.6 billion to €7.9 billion, respectively. The Italian market, primarily driven by housing construction requires plumbing systems and appliances, is expected to recover by 2023-24. Despite the pandemic-induced slump, the demand for smart homes and related plumbing technologies is on the rise, potentially providing a boost to future market growth. The Italian plumbing market, highly concentrated in residential sectors and valued at approximately €20 billion, faces challenges from rampant fiscal fraud and DIY trends but continues to be supported by renovations and new housing developments..Italian Plumbing Market: Navigating Consumer Demand and Transformations The Italian plumbing market, part of the broader construction and engineering industry, is a significant contributor to the national economy, especially highlighted by the prominent Italian production of hydraulic pumps. Valued at approximately 20 billion euros, this market is mainly concentrated in residential sectors, with construction being the principal driving force and accounting for the vast majority of plumbing systems and appliance installations. Remarkably, nearly 90% of plumbing services and interventions take place within homes, underscoring the sector's focus on domestic settings. Consumer behavior has experienced shifts due to heightened environmental awareness and an emphasis on sustainability. The urgency for resource conservation is shaping innovations within the hydraulic offerings, as demonstrated by the demand for modern, eco-friendly appliances and systems. Moreover, the sector's workforce structure is evolving, with new small businesses, including on-demand professional startups, gaining traction. The global plumbing market, valued at 75 billion dollars, is projected to grow to 113 billion dollars at a compound annual growth rate of around 6%. Factors fueling this growth include rapid urbanization, rising standards of living, and the advent of smart homes. Plumbing work in Italy has traditionally been carried out by a multitude of small and medium-sized enterprises (SMEs), rendering the market highly fragmented. However, a select few large players, such as Kohler Co and Toto Ltd., provide products and systems on a global scale. Italy's plumbing sector encountered significant setbacks due to the COVID-19 pandemic, with the halting of manufacturing and plumbing services during lockdown periods. Despite these challenges, there's an anticipation for a gradual recovery by 2023-24, supported by increased attention to home renovations and DIY projects. Post-pandemic, DIY plumbing has gained popularity, with nearly half of Italians demonstrating a change in attitude toward such consumer practices. Residential construction and renovation play pivotal roles in the plumbing sector, given that all forms of housing require plumbing systems. Although new residential construction has seen a decline post-2012, there has been a recovery trend since 2017. Residential renovations, too, command a significant portion, with close to 50 billion euros spent in 2018, including various plumbing-related works. Italians face numerous issues with residential plumbing, like water leaks and mistrust in tap water's cleanliness, particularly pronounced in southern regions. These concerns reflect the need for maintenance and renovations in Italian households. Most plumbing requirements stem from the need to upgrade or maintain existing systems, with the majority of home improvements,.### Key Players in the Italian Plumbing Market The plumbing market in Italy boasts a diverse range of actors, encompassing generalist service providers, specialized plumbing companies, and DIY stores, each playing a pivotal role in servicing different facets of the industry. Below is an overview of the main players within this market, highlighting their unique contributions and specializations. #### Generalist Service Providers - **ENGI Servizi S.P.A**: A versatile giant in the service industry, ENGI Servizi S.P.A offers a comprehensive suite of services including heating, electrical work, and plumbing, making it a one-stop-shop for customers seeking multiple home improvement solutions. - **SIRAM S.P.A**: Standing as another colossus in the field, SIRAM S.P.A provides a broad array of services, engaging in heating, electrical, and plumbing projects across residential and commercial sectors, indicating its expansive operational capacity. - **AR.CO**: AR.CO secures its place in the market by offering a wide range of services. Its blend of expertise in heating, electrical, and plumbing positions it as a formidable competitor and a reliable option for comprehensive installation and maintenance needs. #### Plumbing Specialists - **Aflutec**: Known for its sharp focus on plumbing, Aflutec caters to a niche clientele who require detailed and specialized plumbing services, strengthening its reputation by honing its core competencies. - **Antonacci Termoidraulica S.R.L**: Antonacci Termoidraulica S.R.L prides itself in delivering high-quality plumbing services, emphasizing customized solutions tailored to the specific needs of each client. - **Gobbi Impianti**: Gobbi Impianti stands out for its dedication to excellence in plumbing solutions, with a strong commitment to customer satisfaction and service reliability. - **G.I. Generali Impianti**: Bringing a wealth of experience to the table, G.I. Generali Impianti focuses on delivering top-notch plumbing services and building long-term relationships with its clients through consistent performance and trust. #### DIY Stores - **Leroy Merlin Italia**: A powerhouse in the DIY market, Leroy Merlin Italia supplies a vast selection of plumbing supplies, tools, and accessories for the amateur and professional alike, promoting the DIY spirit in the realm of plumbing. - **Bricocenter**: As a key player in the DIY segment, Bricocenter offers an extensive range of plumbing materials and products, catering to the growing trend of self-conducted home repairs and renovations. - **Castorama
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  • Last update : 23/11/2021
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Summary and extracts

1 Market summary

1.1 Definition and presentation

The plumbing market is a sub-segment of the construction or engineering market, and includes all activities used for the circulation of fluids, using in particular water pipes.

In Italy, the sector is in fact composed of businesses of different sizes, sometimes also active in the construction or renovation sector, and of freelancers and individual entrepreneurs. Mechanics is an entrepreneurial reality in continuous expansion in Italy and that represents a strong driving force for the economy of the country, in particular the Italian production of hydraulic pumps stands out.

The number of professionals in Italy is undergoing several transformations due to the new needs of consumers and the rapid emergence of small businesses (e.g. startups for professionals on demand). The growing interest in the environment, in the sustainability and saving of raw materials, continues to play a decisive role in the innovations and the continuous transformation of the hydraulic offering.

This market in Italy is valued at around 20 billion euros and is concentrated in residences and households. Construction is the biggest driver of this market, since it necessitates not only plumbing systems but also new appliances to connect to this system and therefore firms and labour to install them. 

COVID-19 deeply harmed this market since the manufacture of plumbing parts, systems and appliances stopped but plumbing activities were also halted during the months of the lockdown. In fact, this market is not expected to recover until 2024.

1.2 The global market

In **** the global plumbing market was valued at ** billion dollars. It is expected to grow at a compound annual growth rate (***) of *% to reach a value of *** billion dollars by ****. The plumbing market covers a wide variety of products and services ranging from all types of tubes, pipes, water system as ...

1.3 The Italian market

The plumbing market is quite broad, including plumbing services and system installations as well as the products and the appliances themselves. According to the National Confederation of Artisans - Lombardy (***) was ***.***, of which only **.*** were not in residences.

Plumbing installations and interventions Italy, ****-**** average, in % Source: ****

If we observe the ...

1.4 Determinants of the sector

The table below summarises the determinants of the plumbing sector.

Impact of COVID-19

In March **** Italy was the first country in Europe to impose a very restrictive lockdown. This paused all economic activity, including construction, renovation and routine interventions which are the main ways in which plumbing products and services and provided to their consumers. Manufacturers of plumbing systems and appliances were also severely ...

2 Demand analysis

2.1 Residential construction and renovation

Plumbing is inextricably intertwined with construction. Even prefabricated, modular, mobile (***) and temporary constructions have plumbing systems, facilities or appliances. As mentioned above almost **% of plumbing services, interventions and products take place in residences. It is therefore necessary to take a look at residential construction in Italy. After ****, residential construction in Italy ...

2.2 Italian's opinion on their plumbing

Italians mention many problems with or in their residences. These range from high consumption costs, lack of space, distance from work/family, lack of light. There are two other problems that Italians have in their households are directly linked to plumbing: irregular distribution of water/leaks and lack of trust in ...

2.3 Maintenance and renovation in Italy

Since most plumbing occurs in residences, unless it is in the construction of a new residence, it is most likely to occur through renovations and maintenance of an already existing system or appliance. 

In Italy, half of household renovations cost between *.*** and **.*** euros, with the biggest expenditure bracket being *.***-*.*** euros ...

2.4 DIY, a potential threat to plumbers

The construction sector is particularly affected by the phenomenon of do-it-yourself which consists of carrying out work by individuals without using a professional in the sector. Companies such as Leroy Merlin, Bricocenter or Bricorama, leaders in this sector, often propose integrated tutorials to help their customers build/assemble/repair their ...

2.5 Italian plumbing 'consumption'

There are various expenses associated to plumbing. These can range from a plumbing intervention, to water distribution, waste and sewage treatment/management, water filtering etc. The graph below examines the average monthly expenditure of the Italian family on plumbing and plumbing related activities, and other goods and services.

Average monthly expenditure ...

3 Market structure

3.1 A market composed almost exclusively of SMEs

The plumbing sector is mainly composed of small companies, generally composed of an artisan/plumber surrounded by few professionals with expertise in specific areas. The average plumbing company in Italy has *.* employees [***], meaning that there are **.*** people employed in the plumbing business. 

Number of plumbing companies, by legal form Italy, ****, in ...

3.2 The threat of fiscal fraud and illegal work

Every few weeks on Italian media a similar story makes the rounds: "Individual entrepreneur caught for tax evasion. Hundreds of thousands of euros undeclared using fake receipts". Here are just a few examples from ****, **** and ****. In **** in Italy, tax evasion/fiscal fraud amounted to a *** billion euros. This amounts to almost ...

4 Analysis of the offer

4.1 Pricing for plumbing services

The prices for plumbing services naturally vary depending on the plumber, the region, the type of service and other factors. The website Preventivo.it offers an overview of the average prices for different plumbing services.

There are three costs that must be taken into account: the calling fee, the hourly rate, ...

4.2 New plumbing technologies

More efficient equipment

Increasingly, plumbers are using new technologies to simplify their work. It is now possible to use small cameras that pass through the pipes to detect pipe malfunctions (***) [***].

To facilitate the unclogging of the pipes, they can also use high-pressure pipe uncloggers. The latter unclog the pipes in just ...

5 Rules and regulations

5.1 Regulations

There are different decrees, laws, regulations and normatives regarding plumbers and plumbing services.

Technical-professional requirements of the entrepreneur or technical manager 

*) Specific technical degree: a degree in engineering, architecture or physics.*) Upper secondary school diploma: industrial expert diplomas issued by I.T.I. (***). 

Companies or individuals intending to carry out ...

6 Positioning of the actors

6.1 Segmentation

  • SIRAM S.P.A
  • Aflutec S.R.L
  • Antonacci Termoidraulica
  • Gobbi Impianti
  • Tecnomat
  • Bricofer

List of charts

  • Plumbing and plumbing fixtures market
  • Plumbing installations and interventions
  • Systems and appliance installations in buildings
  • Production value of electrical, plumbing and other systems
  • Revenue of the wholesale of hardware plumbing and heating supplies
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

SIRAM S.P.A
Aflutec S.R.L
Antonacci Termoidraulica
Gobbi Impianti
Tecnomat
Bricofer

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