Content of the study:
The plumbing market - Italy

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1.1 Definition and presentation

The plumbing market is a sub-segment of the construction or engineering market, and includes all activities used for the circulation of fluids, using in particular water pipes.

In Italy, the sector is in fact composed of businesses of different sizes, sometimes also active in the construction or renovation sector, and of freelancers and individual entrepreneurs. Mechanics is an entrepreneurial reality in continuous expansion in Italy and that represents a strong driving force for the economy of the country, in particular the Italian production of hydraulic pumps stands out.

The number of professionals in Italy is undergoing several transformations due to the new needs of consumers and the rapid emergence of small businesses (e.g. startups for professionals on demand). The growing interest in the environment, in the sustainability and saving of raw materials, continues to play a decisive role in the innovations and the continuous transformation of the hydraulic offering.

This market in Italy is valued at around 20 billion euros and is concentrated in residences and households. Construction is the biggest driver of this market, since it necessitates not only plumbing systems but also new appliances to connect to this system and therefore firms and labour to install them. 

COVID-19 deeply harmed this market since the manufacture of plumbing parts, systems and appliances stopped but plumbing activities were also halted during the months of the lockdown. In fact, this market is not expected to recover until 2024.

1.2 The global market

In **** the global plumbing market was valued at ** billion dollars. It is expected to grow at a compound annual growth rate (***) of *% to reach a value of *** billion dollars by ****. The plumbing market covers a wide variety of products and services ranging from all types of tubes, pipes, water system as ...

1.3 The Italian market

The plumbing market is quite broad, including plumbing services and system installations as well as the products and the appliances themselves. According to the National Confederation of Artisans - Lombardy (***) was ***.***, of which only **.*** were not in residences.

Plumbing installations and interventions Italy, ****-**** average, in % Source: ****

If we observe the ...

1.4 Determinants of the sector

The table below summarises the determinants of the plumbing sector.

Impact of COVID-19

In March **** Italy was the first country in Europe to impose a very restrictive lockdown. This paused all economic activity, including construction, renovation and routine interventions which are the main ways in which plumbing products and services and provided to their consumers. Manufacturers of plumbing systems and appliances were also severely ...


2.1 Residential construction and renovation

Plumbing is inextricably intertwined with construction. Even prefabricated, modular, mobile (***) and temporary constructions have plumbing systems, facilities or appliances. As mentioned above almost **% of plumbing services, interventions and products take place in residences. It is therefore necessary to take a look at residential construction in Italy. After ****, residential construction in Italy ...

2.2 Italian's opinion on their plumbing

Italians mention many problems with or in their residences. These range from high consumption costs, lack of space, distance from work/family, lack of light. There are two other problems that Italians have in their households are directly linked to plumbing: irregular distribution of water/leaks and lack of trust in ...

2.3 Maintenance and renovation in Italy

Since most plumbing occurs in residences, unless it is in the construction of a new residence, it is most likely to occur through renovations and maintenance of an already existing system or appliance. 

In Italy, half of household renovations cost between *.*** and **.*** euros, with the biggest expenditure bracket being *.***-*.*** euros ...

2.4 DIY, a potential threat to plumbers

The construction sector is particularly affected by the phenomenon of do-it-yourself which consists of carrying out work by individuals without using a professional in the sector. Companies such as Leroy Merlin, Bricocenter or Bricorama, leaders in this sector, often propose integrated tutorials to help their customers build/assemble/repair their ...

2.5 Italian plumbing 'consumption'

There are various expenses associated to plumbing. These can range from a plumbing intervention, to water distribution, waste and sewage treatment/management, water filtering etc. The graph below examines the average monthly expenditure of the Italian family on plumbing and plumbing related activities, and other goods and services.

Average monthly expenditure ...


3.1 A market composed almost exclusively of SMEs

The plumbing sector is mainly composed of small companies, generally composed of an artisan/plumber surrounded by few professionals with expertise in specific areas. The average plumbing company in Italy has *.* employees [***], meaning that there are **.*** people employed in the plumbing business. 

Number of plumbing companies, by legal form Italy, ****, in ...

3.2 The threat of fiscal fraud and illegal work

Every few weeks on Italian media a similar story makes the rounds: "Individual entrepreneur caught for tax evasion. Hundreds of thousands of euros undeclared using fake receipts". Here are just a few examples from ****, **** and ****. In **** in Italy, tax evasion/fiscal fraud amounted to a *** billion euros. This amounts to almost ...


4.1 Pricing for plumbing services

The prices for plumbing services naturally vary depending on the plumber, the region, the type of service and other factors. The website offers an overview of the average prices for different plumbing services.

There are three costs that must be taken into account: the calling fee, the hourly rate, ...

4.2 New plumbing technologies

More efficient equipment

Increasingly, plumbers are using new technologies to simplify their work. It is now possible to use small cameras that pass through the pipes to detect pipe malfunctions (***) [***].

To facilitate the unclogging of the pipes, they can also use high-pressure pipe uncloggers. The latter unclog the pipes in just ...


5.1 Regulations

There are different decrees, laws, regulations and normatives regarding plumbers and plumbing services.

Technical-professional requirements of the entrepreneur or technical manager 

*) Specific technical degree: a degree in engineering, architecture or physics.*) Upper secondary school diploma: industrial expert diplomas issued by I.T.I. (***). 

Companies or individuals intending to carry out ...


6.1 Segmentation

  • Aflutec S.R.L
  • Antonacci Termoidraulica
  • Gobbi Impianti
  • Bricoman Italie
  • Bricofer

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Reviews (3)

Reviews (3)

The stationary toilet market - France

Publicado en 12/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

A highly quantified study. Despite the investments made by local authorities, the mistrust of public toilets is confirmed. The smart toilet market has not yet taken off.

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Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The public lighting market - France

Publicado en 27/10/2021 by Stéphane Naville - AXIONE SAS

Good level of synthesis allowing to go to the essential of a market (supply, demand, actors) quickly!

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The veneers and wood panels market - France

Publicado en 08/09/2020 by Client Anonyme - Ce client a souhaité rester anonyme

A synthetic and easy to read study, usable for us.

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Customer cases and references

Customer cases and references
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