Summary of our market study

The global window market has been experiencing significant growth, with the demand for windows and doors, including curtain walls, driven by rapid urbanization and industrialization leading to new residential and commercial construction activities. From 2020 to 2024, the market is witnessing a substantial increase in Italy, with a 41.1% rise in windows and facades, and similar trends are expected in non-residential structures with a 43.3% growth. Tax incentives in Italy, such as the Ecobonus, Home Bonus, and Condominium Superbonus, have been pivotal, attributing to 40% of the demand for windows and doors and underpinning an impressive 55.2% growth by 2021 compared to 2020. The market for metal windows and doors within Italy alone surged to €2.2 billion in sales by 2022 and is projected to exceed €2.5 billion in the next two years. Meanwhile, the curtain wall segment showed a 16.9% increase in 2022, following a record 19.8% recovery in 2021, with the forecast suggesting a market value of €958 million by 2024.

Market Trends in the Italian Window and Door Industry

In recent years, the Italian window and door market has been undergoing significant transformations, shaped largely by evolving consumer demands and regulatory changes. The industry has witnessed a marked increase in the sale of windows and doors due to a boost from favorable tax incentives, such as the Ecobonus and Home Bonus schemes, which have bolstered demand. In 2022, growth in the construction sector nearly reached 20 percent, with windows and doors enjoying a commensurate rise in demand. This surge was largely driven by the home renovation market, where around 40 percent of window and door purchases were attributed to refurbishments backed by tax incentives. As a result, sales in the residential sector dominated, accounting for close to 60 percent of the market, translating to a value between 4 and 4.5 billion euros. Nonresidential sales, while smaller, were still substantial at around 3 billion euros, including roughly 2 billion euros for windows and doors and approximately 800 million euros for curtain walls. Moving into the future, the Italian window and door market is expected to maintain positive traction, though at a slightly lower pace.

While 2023 is anticipated to see an 8.5 percent growth rate, 2024 may slow down to a 6.2 percent growth trajectory. As for sales, metal windows and doors have been thriving with considerable year-on-year growth, rising by about 25 percent in 2021 and an estimated 16 percent in 2022, reaching over 2 billion euros. This segment is also projected to continue its ascent, possibly surpassing 2.5 billion euros soon. On the product front, the numbers speak of an industry leaning towards modernity and efficiency. Aluminum windows are the most sold, comprising over half of the metal window and door sales. Curtain walls followed suit, with nearly 50 percent of the sales in that category, emphasizing their growing importance in the Italian market. In terms of labor forces, the economy has seen a decline in the number of firms in the manufacture of metal doors and windows, dropping by around 16 percent from 2017 to 2021. However, most companies in this industry are individual entrepreneurs, representing over half of all businesses, which allows for flexibility and quicker decision-making. The demand for windows and doors is primarily driven by the private sector, which accounts for more than half of the metal windows and doors sales. On the other hand, large companies dominate the curtain wall segment, reflecting the scale of.

Leading Contenders in the Dynamic Window and Door Industry

The window and door market is characterized by a wide range of players, each bringing distinctive expertise and offerings to both residential and commercial clients. Here is a look at some of the key industry actors: **Fossati Serramenti**: A venerable brand with a century of history, Giovanni Fossati established this enterprise in 1920. Fossati Serramenti is synonymous with market leadership, delivering excellence in the sector with a commitment to quality and innovation.

  • Agostini Group: A brainchild of Luciano Agostini in 1963, Agostini Group has carved its niche in the manufacturing of windows and doors. They offer cutting-edge solutions that challenge thermal insulation limits, blending aluminum and wood finishes to provide premium products.
  • Windows Group: Stepping into the limelight in 2005, the Windows Group came into being when Stefano Zanasi acquired ALPHACAN's Italian window production wing. Today, the group stands tall as a top entity for PVC profile production and distribution, meeting the window and door requirements across Italy.
  • Diquigiovanni: With its roots going back to 1967, Diquigiovanni prides itself in the meticulous design, manufacturing, and installation of PVC and PVC/aluminum windows and doors, boasting an unyielding commitment to tailor-made quality and Italian craftsmanship.
  • Cos.Met Rubolino Brothers: Propelled by Nicola Rubolino's entrepreneurial vision since 1985, Cosmet Group has evolved into an industry forerunner. Their specialty lies in crafting top-tier windows with varied materials, emphasizing wood, PVC, and aluminum. **C.I.M.A.**: Initially a small-scale aluminum frame workshop, C.I.M.A. was founded in 1992 and gradually transitioned into a producer of both aluminum and PVC frames. They emphasize a blend of artisanal care with innovative flair, which stands at the core of their thermally efficient and aesthetically distinct windows.
  • Elledi PVC Windows: Launched in 2017, Elledi has built on Italy's entrenched PVC history to re-introduce a product line that meets the highest standards of quality within the Italian market.
  • Simar: Under the expertise of founder Alessandro Marcone, Simar showcases over three decades of experience. Operating out of Basilicata, the company thrives in the manufacture of superior PVC windows and doors, delivering a product that blends craftsmanship with modern expectations. 
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Windows are openings constructed on buildings in order to create an opening to the outside. They are made of different materials, such as wood,aluminum, and PVC. The sale of windows takes place mainly during the construction period or during the period of building renovation.Windows differ according to the type of opening (the movement that the sash makes), among them we find:

  • casement opening;
  • tilt and turn (or vasistas) opening;
  • tilt-and-turn opening;
  • sliding opening;
  • swing opening;
  • folding opening.

Globally, it can be estimated that the window market will experience an increase in demand due to a rapid growth of cities and the process of industrialization, which, in turn, will lead to the development of new residential and commercial building activities. The global market size is recorded at around $233.48 billion in the current year and is expected to grow at a CAGR of 4.5 percent from 2023 to 2030.

The cost of the product is highly dependent on the type of material chosen and the size of the window frame.

1.2 The global market

The global window and door market will experience an increase in demand due to a rapid growth of cities and the process of industrialization, which, in turn, will lead to the development of new residecial and commercial construction activities. The window and door market is also experiencing an increase in demand ...

1.3 The local market

In **** , there is an increase in the window and curtain wall market of **.*%, with an actual value of * billion euros. In addition, in **** there are strongly positive figures in the construction sector, with growth reaching almost +**%, with clear benefits on the demand for windows and doors and facades. Essential in the ...

1.4 The foreign market

To assess the size of the foreign market, it is necessary to examine the different types of categories that comprise it; the most relevant options include windows made of aluminum, plastic, wood, iron or steel. Each material has different characteristics that influence its positioning in the global market, making a detailed ...

1.5 Impact of the conflict between Russia and Ukraine

The Russian-Ukrainian conflict has had a significant impact on the window and door manufacturing industry, leading to higher producer prices.

Geopolitical tensions have generated instability in supply chains, with disruptions in transportation and access to crucial raw materials. This uncertainty has triggered higher operating costs for companies in the industry, which ...

2 Demand analysis

2.1 Demand characteristics

The following is an overview of windows and doors and facades in the period between **** and ****, providing a perspective of the value that will be achieved in ****.

Window frames and facades are crucial elements of a building's architecture. Window frames (***) provide style and regulate natural light and interior ventilation. On the ...

2.2 Demand drivers

The following is an overview of the type of customers, divided between metal windows and doors and facades.

The predominance of business transactions for metal windows and doors occurs in the context of the private sector(***).

Breakdown of sales by customer type - metal windows and doors Italy, ****, % Window Market

Moving ...

2.3 Geographical distribution of demand

The following is an alternative analysis focused on the sector of enterprises active in residential and nonresidential construction. In the absence of precise details, it can be suggested that the larger presence of firms in a particular region reflects a high level of construction activity in that area. The proliferation of ...

3 Market structure

3.1 Market structure and dynamics

To visualize the size of the Italian market, the number of firms active in the manufacture of metal doors and windows is presented. The values below are, therefore, specific to the metal product, as the Istat database does not provide values for the manufacture of plastic, iron or wooden windows.

Specifically, ...

3.2 Value Chain

Extraction and Supply of Raw Materials: includes the collection and processing of materials such as wood, aluminum, PVC, and glass, which are needed for window production Manufacturing and Assembly: stage involving the transformation of raw materials into window components (***) and their assembly to create the finished product. Design and development: involves ...

3.3 Main actors

Below are the main players in the industry, identified on the basis of turnover reported in the Companies Report register.

Fossati Serramenti: The company, with a long and successful tradition in the window and door industry, was founded in **** by Giovanni Fossati. It is considered a market leader in the industry ...

4 Supply analysis

4.1 Type of Offering

Windows are one of the main structural elements of a home. In addition to performing the function of protecting the home, they contribute to sound insulation, allowing air and light to enter. Windows are also an important furnishing element as they impact the aesthetic appearance of the building and the interior ...

4.2 Prices

To get an overview of prices, it is necessary to know the determining factors in the choice of the product:

materials chosen; type of windows; type of glass installed.

Type of material chosen

The table shows the approximate prices for a * sq m fixed window.

Type of window

The following table ...

4.3 Smart Windows

Smart windows are a highly technological product, the aim of which is to reduce consumption in buildings and at the same time to regulate the temperature of indoor environments. When we talk about smart windows, we refer to a broad classification of different technologies; there are many experiments being carried out ...

5 Regulations

5.1 Rules and regulations

When new window and door frames are installed, it is necessary to comply with the relevant regulations. There are specific rules for the installation of exterior window and door frames, and knowing them allows you to do a great job.

UNI *****: the standard was issued by the Italian Standards Body (***) and ...

5.2 Bonus Fixtures 2024

The window and door bonus is a tax break useful for recovering part of the resources spent on replacing fixtures and windows in homes. The bonus is linked to renovation or energy efficiency interventions in buildings. This government initiative, extended until December **, ****, allows property owners to be eligible for tax deductions ...

6 Positioning of actors

6.1 Segmentation

Italian Enterprises

Foreign enterprises

  • Fossati Serramenti
  • Agostini Group
  • Gruppo Finestre
  • Diquigiovanni
  • Cos.Met fratelli Rubolino
  • C.I.M.A.
  • Elledi Finestre in PVC
  • Simar
  • Aluplast Italia
  • Risposta Serramenti
  • Seraplastic
  • Puigmetal
  • Sawinmak PVC Machines
  • LBB Trade-Aluminium Extrusion
  • Stanbrook & Nicholson

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Fossati Serramenti
Agostini Group
Gruppo Finestre
Cos.Met fratelli Rubolino
Elledi Finestre in PVC
Aluplast Italia
Risposta Serramenti

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