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MARKET OVERVIEW

1.1 Definition and scope of study

Carpentry is the set of activities that carpenters carry out in the woodworking process. The carpenter is a skilled craftsperson who works in both artisanal and industrial settings. He usually works on the design, construction, and assembly of wooden furniture and kitchens, as well as doors, windows, and fittings, and the manufacturing and repair of wooden products in general. The carpenter's role as a craftsman is dwindling in Europe, but the demand for wooden structures and equipment remains strong. In fact, the expansion of wooden building is being driven by new consumer demands, which include a desire for more ambitious style and design while also being more concerned about environmental and sustainable issues. In fact, wood is a more environmentally friendly material that also has functional resistance and insulating features, making it appealing to the construction market.

The market is divided between large companies such as Ikea, with a strong and vertically integrated supply chain, and carpenters with their small, medium and large shops. 

Only in the USA the market value of the carpentry market has been valued of USD 41.7 billion in 2021, with and expected CAGR of 9.4% between 2021-2027. The global one, would not differ so much in terms of CAGR and dimension.

In Italy, the main image of the carpentry market is the small family-run shop that has been handed down for generations; now, the market has introduced new trends, most notably the dominance of multinational retailers in international trade. Despite this, wood continues to play an important role in many product manufacturing processes in Italy. The first market is that of furniture, in which wood has long played a prominent role, particularly due to its beauty and adaptability to various contexts.

New technology and equipment also enable the most creative people to experiment with new solutions by allowing them to carry out ever new procedures and interventions on the raw material. Italians have long been passionate about fine craftsmanship. The made in Italy brand of woodworking is very recognized abroad, especially in Russia

Woodworking, like every other trade, now requires a high level of specialization. Not only must wood goods be useful, but they must also be of high quality and have a suitable aesthetic component. Large national enterprises that provide easy-to-use semi-finished goods have fueled the growth of the DIY carpentry sector in Italy for several years.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.