The industrial paint market in Italy

Industrial paint is any liquid, liquefied or solid pigmented composition of mastic that, after application in a thin layer, turns into a solid film. it is mainly used to protect, color or give texture to objects. Industrial paint has two distinct objectives: first, it protects the substrate to which it is applied from the various physical or chemical aggressions to which it is exposed, and second, it provides an aesthetic appearance that is important in certain markets. The industrial paint market can be segmented by resin (polyurethane, epoxy, acrylic, alkyl), technology (solvent-based, water-based, powder), end-use industry (general industrial, protective, automotive, aerospace, wood, packaging), and region.

The global industrial coatings market is estimated to grow from $85.2 billion in 2020 to $103.2 billion by 2025, with a CAGR of 3.9 % during the forecast period.

The industrial coatings market in Italy is highly fragmented, with leading estimates indicating about 600 companies active in the sector, ranging in size from large multinationals to small local companies. it is very difficult to estimate the number of painters and applicators, as these are mostly micro-businesses, often artisans. However, the Italian paint market is the third largest in Europe, after Germany and France, and has a total consumption of just under 500 million liters. In particular, interior wall paint is the fastest growing segment in terms of quantity, but it is extremely competitive and territorially fragmented, although well concentrated in terms of production.

In the Italian market landscape, the top ten companies by size account for a 43 % market share. Extending the survey values to companies with a turnover of more than 2 million euros in production value, the threshold rises to 49 %. In addition, industrial paint manufacturers are among those who managed not to stop their business during the pandemic, so they were able to contain losses, give continuity to production and focus on consumer sectors to ensure the continuity of the supply chain.