Content of the study:
The industrial paint market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Industrial paint is any pigmented liquid, liquefiable, or solid mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is mostly used to protect, color, or provide texture to objects. Industrial painting has two distinct objectives: on one hand, it protects the support to which it is applied from the various physical or chemical aggression to which it is exposed, and, on the other hand, it offers an esthetic appearance important in certain markets. The market of industrial paint can be segmented by resin (polyurethane, epoxy, acrylic, alkyd), technology (solvent-based, water-based, powder), end-use industry (general industrial, protective, automotive, aerospace, wood, packaging) and region.

The global market for industrial paint is estimated to grow from $85.2 billion in 2020 to $103.2 billion by 2025, at a CAGR of 3.9% during the forecasted period. 

The industrial paint market in Italy is highly fragmented, with the main estimates indicating around 600 companies active in the sector, ranging in size from large multinationals to small local businesses. It is very hard to estimate the number of painters and applicators, as these are mostly micro-businesses, often artisans. However, the Italian paint market is the third largest in Europe, after Germany and France, and has an overall uptake of just under 500 million liters. In particular, the interior wall painting is the segment which is growing faster in terms of quantity, but it is extremely competitive and territorially fragmented, even though it is well concentrated in terms of production. 

On the Italian market panorama, the top ten companies in terms of size represent a market share of 43%. Extending the survey values to companies with a turnover of over €2 million of production value, the threshold rises to 49%. In addition, industrial paint manufacturers are ones of those producers that managed not to stop their activities during the pandemic, therefore they could contain losses, give continuity to production, and focus on the consumer sectors to guarantee the continuity of the supply chain.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (1)

The industrial paint market - France

Publicado en 18/02/2022 by Halim Ouali

Meets my expectations.