The industrial paint market - France

Industrial paint is a liquid or paste product designed to be applied according to a precise method. Once applied to a substrate, the paint is transformed into a solid film of adherent plastic. Industrial paint has two distinct purposes. On the one hand, it protects the substrate to which it is applied from the various physical or chemical aggressions to which it is exposed. On the other hand, it offers an important aesthetic aspect in certain markets. The global industrial paint market is booming, with 13.7% growth forecast between 2021 and 2026. Asia-Pacific is a heavyweight in the sector, and this trend is unlikely to stop, as the region is expected to be the biggest contributor to industry growth in the years ahead. India, in particular, is acting as the continent's locomotive, thanks to low labor and raw material costs and growing urbanization of its population. The French paint market has grown by 26% between 2018 and 2022. The main players in the sector are raw materials producers, industrial paint manufacturers (led by PPG and AkzoNobel) and the manufacturing industry (notably automotive). In recent years, the industrial paint industry has evolved towards a model that is less harmful to health and the environment, following the introduction of new regulations at French and European level. This phenomenon has helped to accelerate the rapid technological development of a sector that is constantly adapting to meet the ever-increasing needs of its customers.to meet the increasingly specific needs of its customers (durability, quality of appearance, ease and speed of application, level of protective performance).