The global industrial paint market is set to expand significantly, with expected growth of 13.7% between 2021 and 2026, taking the market value from $102 billion to $116 billion. The Asia-Pacific region, particularly India, is driving this growth due to low labor and raw material costs, coupled with increasing urbanization.

However, the industry has faced challenges, including cost pressures due to rising prices for raw materials such as pigments and resins, which have jumped by 50-60%. Despite a decline in the French construction sector of 2.5% in volume in 2022, professional paint sales grew by 15-20% between 2019 and 2022. Rising production costs, driven by rising price indices for colorants, pigments, tanning agents and primary-form plastics between 2015 and 2022, have contributed to higher market prices, as evidenced by the paint price index reaching 127 in 2022. Environmental concerns have prompted regulations, pushing the industry to produce environmentally-friendly products with lower volatile organic compound (VOC) emissions.

An outlook for growth and development

The French industrial paint market grew by 26% between 2018 and 2022, with sales reaching 5.32 billion euros in 2022. However, despite this significant growth, the industry has had to contend with a slowdown in activity due to the rising costs of pigments and resins, which has led to an erosion of margins. In terms of market dynamics and demand, the automotive and manufacturing sectors are key contributors to a substantial share of industrial paint demand. Interestingly, the French automotive industry has shown a positive trend, with plant openings outnumbering closures by between 10 and 20.

Nevertheless, the manufacturing sector faces skills shortages, land availability issues, bureaucratic delays and the current economic climate, particularly rising energy costs. Technological innovation has been a key driver in the industrial paint sector, with significant investment in research and development leading to cutting-edge products such as water-based paints, high-solids paints and ultraviolet-drying paints. These advances are a response to customer demands for efficiency, performance and compliance with environmental regulations.

Environmental awareness is a significant trend in the industrial paint market. Production units are increasingly looking for more environmentally-friendly alternatives due to consumer demand and strict regulations. These pressures have led to a rise in the popularity of industrial paints with low volatile organic compound (VOC) emissions, coinciding with initiatives such as Coatings Care and COVExpert® software to control and limit VOC emissions.

In terms of market structure, there is a notable trend towards consolidation, with the number of companies in the paint industry declining by 23% between 2007 and 2022. This trend is accompanied by a 31% reduction in headcount over the same period. At regional level, Hauts-de-France and Auvergne-Rhône-Alpes are the largest employers in this sector, together accounting for 35% of the industry's workforce in France.

The industrial paint value chain consists mainly of raw material suppliers, paint manufacturers and end-user manufacturing industries. Leaders like AkzoNobel maintain local production sites in France, showing an industry trend towards vertical integration to synergize operations and stay close to demand. Production costs for industrial paints have risen, with higher and higher production costs and higher and higher production costs.

An overview of the players

Navigating the competitive terrain of the industrial paint market, several key players have carved out important niches, each making unique contributions to the industry's growth and technological evolution. Let's take a closer look at these influential entities and their role in shaping the industrial paint sector.

  • PPG Industries PPG Industries has established itself as a colossal presence in the industrial paint market, not only in France but worldwide. Renowned for its vast catalog of paint products, PPG has consolidated its reputation by focusing on innovation and sustainable development. From automotive coatings to aerospace applications, their wide range of products caters for different segments, guaranteeing harmonious protection and aesthetics.
  • Sherwin-Williams Another industry titan, Sherwin-Williams, continues to extend its influence in many markets with its diversified coatings and finishes. Its constant R&D efforts have advanced paint technology, helping industries to achieve superior surface protection, durability and beauty.
  • Valspar, known for its persistence in quality and performance, has succeeded in thriving in the competitive environment thanks to its commitment to advancing paint technology. The company provides coatings that meet the rigorous demands of industrial applications while keeping an eye on environmental sustainability.
  • AkzoNobel A household name in the industry, AkzoNobel boasts a global footprint and a strong presence in France with multiple production sites. Its strategic investments and commitment to sustainable practices have kept it at the forefront of the industry. AkzoNobel's focus on eco-friendly products and responsible manufacturing is perfectly aligned with the market's trajectory towards greener solutions.
  • Kansai Paint Without allowing itself to be overshadowed by its Western counterparts, Kansai Paint brings an Eastern touch to industrial coatings, fusing technological sophistication with a deep understanding of nuanced market demands. The company has demonstrated a proactive approach to providing high-performance, environmentally-friendly paint products.
  • Axalta Coating Systems Axalta Coating Systems stands out for its specialization in coatings for vehicles and industrial equipment. Its expertise in creating durable, high-quality finishes that stand up to rigorous conditions has made it indispensable to its customers, consolidating its place in the industry.
  • Beckers Group The Beckers Group maintains its prominence by offering innovative, durable coating solutions tailored to the demands of a dynamic market. Its focus on aesthetics and protective capabilities has earned it widespread recognition and use in a variety of industries.
  • Cromology France's leading paint company, Cromology offers a range of high-quality products and services.
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  • Last update : 02/10/2023
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Industrial paint is a liquid or paste product designed to be applied according to a precise method. Once applied to a substrate, the paint is transformed into a solid film of adherent plastic. Industrial paint has two distinct purposes. On the one hand, it protects the substrate to which it is applied from the various physical or chemical aggressions to which it is exposed. On the other hand, it offers an important aesthetic aspect in certain markets.

The global industrial paint market is booming, with 13.7% growth forecast between 2021 and 2026. Asia-Pacific is a heavyweight in the sector, and this trend is unlikely to stop, as the region is expected to be the biggest contributor to industry growth in the years ahead. India, in particular, is acting as the continent's locomotive, thanks to low labor and raw material costs and growing urbanization of its population. The French paint market has grown by 26% between 2018 and 2022.

The main players in the sector are raw materials producers, industrial paint manufacturers (led by PPG and AkzoNobel) and the manufacturing industry (notably automotive).

In recent years, the industrial paint industry has evolved towards a model that is less harmful to health and the environment, following the introduction of new regulations at French and European level. This phenomenon has helped to accelerate the rapid technological development of a sector that is constantly adapting to meet the ever-increasing needs of its meet the increasingly specific needs of its customers (durability, quality of appearance, ease and speed of application, level of protective performance).

1.2 A dynamic global market

Industrial paint sales trend World, ***** - *****, US$ billion

The global industrial paint market is expected to grow by **.*% between **** and ****. The total value of the industry would then rise from $*** billion in **** to $*** billion in ****. This future growth can be explained by several factors, such as rising demand for high-durability products ...

1.3 A growing national market

Paint, varnish, ink and sealant manufacturing sales France, **** - ****, € billion INSEE, INSEE

The industrial paint market is included in the manufacture of paints, varnishes, inks and mastics category of the INSEE nomenclature (***). This sector will generate sales of *.** billion euros in ****, and has grown by **% between **** and ****.

FIPEC, which represents **% of ...

1.4 France, a net exporter of paint

Industrial paint market trade balance France, ****-****, in millions of dollars UNCOMTRADE Processing: Businesscoot In ****, the value of exports was **** billion euros and that of imports *** million euros. In ****, there is a drop in the value of exports and imports, which could be explained by the impact of the COVID-** crisis ...

2 Demand analysis

2.1 Demand dependent on the health of manufacturing industries

Paint market sales by customer type Nipponpaint, report to ****, in % of sales Nipponpaint

To take a closer look at the demand for industrial paint within the paint market, we focus on one of the market leaders: Nipponpaint. **% of Nipponpaint's sales are generated by industrial coatings and automotive coatings

The automotive industry ...

2.2 Growing demand for industrial paint technology

Over the past twenty years, the industrial painting sector has evolved considerably. The rough caricature of an approximate profession embodied by a dabbler unconcerned about the consequences of his actions has given way to a high-tech profession where the technician must master such cutting-edge technologies as waterborne, high-solids and ultraviolet drying ...

2.3 Growing demand for more environmentally-friendly industrial paints

Factories and industrial plants have been crucial to the modernization of human society. Nevertheless, they are at the root of many environmental problems, including greenhouse gas emissions, global warming and air pollution. What's more, poor waste management at these plants has negative consequences for biodiversity. Today, industrial units are increasingly aware ...

2.4 The automotive industry: driving demand for industrial paints

The automotive industry is a key player in the demand for industrial paint, as it needs to protect and beautify vehicle surfaces. Paints used on vehicles must be able to withstand severe conditions such as exposure to weather, UV rays, chemicals and impacts, while remaining aesthetically pleasing. In addition, the trend ...

2.5 The aerospace industry: a major industrial paint customer

The aerospace industry generates high demand for industrial paints due to its specific requirements. Paint is essential to protect aircraft and spacecraft surfaces against corrosion, extreme environmental conditions and potential impacts. It also contributes to the aesthetics and brand identity of aircraft, while meeting the rigorous safety and performance standards imposed ...

3 Market structure

3.1 The industrial paint value chain

Source: ****

The industry's value chain is fairly classic, with a product path that runs from raw materials suppliers to the end consumer, passing of course through paint manufacturers responsible for producing the finished product, and distributors acting as the link between these manufacturers and the end consumer.

*. Raw materials suppliers ...

3.2 France's leading industrial paint manufacturers

PPG Industries, Sherwin-Williams, Valspar, AkzoNobel and Kansai Paint are the companies with the highest paint manufacturing sales in France. Other companies include Axalta Coating Systems, Beckers Group, Cromology, Seigwerk, Frading,Sun Chemical and Flint Group[***]

The biggest French player is the Cromology Group , headquartered in Issy-les-Moulineaux.

Here are some other industrial ...

3.3 The evolution and geographical distribution of jobs in the industrial paint sector

Growth in the number of companies in the paint industry France, ****-****, in units ACOSS

Change in number of employees in the paint industry France, ****-****, in units ACOSS There is a trend towards concentration in the French paint market, with a **% drop in the number of companies between **** and ****. This ...

4 Offer analysis

4.1 Product presentation: the different types of industrial paint

Depending on the desired effect, and the condition and nature of the materials to be covered, there are * families of paint products for surface coating: Paints as undercoats to even out the appearance of the substrate Varnishes as top coats to obtain a gloss or satin effect Woodstain undercoats and topcoats ...

4.2 Rising industrial paint production costs

Industrial paint production mainly requires raw materials such as colorants, pigments and tanning agents and, to a lesser extent, basic plastics.

Producer price index, Colorants, pigments and tanning agents France, **** - ****, index base *** **** INSEE

Price index, Plastics in primary forms France, **** - ****, index base *** **** INSEE From **** to ****, the price index for ...

4.3 Rising prices in the French industrial paint market

Price index, Paints, varnishes and other coatings, printing inks and mastics France, **** - ****, index base *** **** INSEE

The rise in raw material prices (***) has logically led to a rise in paint production prices. The paint price index has seen variable changes over the period from **** to ****. It was *** in **** and fell slightly ...

5 Regulations

5.1 A well-regulated pollutant

The industrial paint sector is highly regulated due to the polluting and toxic materials it produces and markets. These regulations have also encouraged the industry's technological development, with the search for new solutions to meet the new legal requirements as effectively as possible.

The main regulations relate to

Products (***) Product labeling ...

6 Positioning the players

6.1 Segmentation between leading generalists and industrial paint specialists

Source: ****

The French industrial paint market is dominated by large generalist paint and coatings companies such as the Americans PPG Industries and Sherwin-Williams, or the Dutch AkzoNobel. However, alongside these players, companies specializing in industrial paints such as Axalta Coating Systems and Becker Industrie, the French subsidiary of Sweden's Beckers Group, ...

List of charts

  • Industrial paint sales trend
  • the world's leading paint manufacturers and their market share
  • Sales of paints, varnishes, inks and sealants
  • Paint market sales by customer type
  • CO2 emissions in automobile production
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Latest news

Diot PGM expands its network in Western France - 11/12/2023
  • Acquisition of Aupinel, a distributor of paint and equipment for professionals, with sales of 11 million euros and 40 employees.
  • Aupinel has 4 sites in Normandy and 3 in Brittany.
  • Diot PGM is a group based in Angers, currently employing 75 people and with a paint brand, Condor, which accounts for 10% of its sales of 19 million euros.
  • Diot PGM, with the acquisition of Aupinel, now forms a group with 115 employees and sales of 30 million euros.
  • The Diot PGM group now has a network of 17 sales outlets located in the main conurbations of western France.
Chemical specialist Socomore strengthens its position in the United States - 06/09/2023
  • Socomore increased its stake in American Flamemaster from 23% to 75%.
  • Socomore employs 360 people.
  • Flamemaster, with around 40 employees, is a long-standing and recognized player in the American defense market.
  • Flamemaster is Socomore's 14th acquisition, and its 8th in North America.
  • Socomore expects sales of 100 million euros this year.
  • Socomore invests 5 million euros in a new production unit for aeronautical paints
  • Investment of 7 million euros in the production of ultra-clean wipes for the electronics industry.
  • In 1998, Socomore had sales of 3 million euros and 27 employees.
  • Socomore now generates 50% of its business in Europe, 40% in North America, and the remainder in the rest of the world.
New Socomore plants in Morbihan - 18/06/2023
  • Total investment program: 12 million euros
    • Amount earmarked for the creation of an aircraft paint manufacturing plant: 5 million euros
    • Amount earmarked for the construction of a second site dedicated to its subsidiary Contec Europe: 7 million euros
  • Sales in 2023: 100 million euros (double that achieved in 2022)
  • Current number of Socomore employees: 450
  • Acquisition of a company in Los Angeles specializing in the manufacture of aeronautical sealants: 50 employees
Decoration: paint manufacturer Blanchon sets up in Switzerland - 20/02/2023
  • Blanchon, Syntilor brand
  • Acquisition of Bigler, Switzerland, supplier of woodstains, varnishes and wood treatment products
  • Acquisitions of Debal in Belgium in 2021 and Rigo in the Netherlands in 2022
  • The new group represents 450 employees, €120 million in sales
  • 7 plants, three in France and four each in Switzerland, Belgium, the Netherlands and Italy
Technima strengthens its presence in Italy with Solkem - 03/02/2023

Technima: €110 million in revenues 400 employees, including 270 abroad Solkem operates a 38,000-square-meter plant near Milan and generates €21 million in sales with 100 employees

Altheora diversifies into thermoplastic injection moulding - 21/01/2023
  • Acquisition of Chris France Plastique
  • Chris France Plastique generated sales of 10.5 million euros last year, with a workforce of around 50

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Axalta Coating Systems
Sherwin Williams
PPG Industries
Solar Paint (International Colors Group)
Akzo Nobel

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