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Summary of our market study
According to estimates by INSEE and the Union Professionnelle des Métiers de la Finition, the French painting market will be worth between 11 and 13 billion euros by 2021.
The French paint market is growing strongly, with the sector benefiting in particular from increased household spending on renovation. This upward trend follows a slight decline in 2020 due to the COVID-19 pandemic.
The overall construction market has been boosted by the French government's investment in energy retrofits, with €4 billion earmarked for the modernization of public buildings.
The market is facing competition from the DIY sector, with a growing number of consumers choosing to undertake home improvement work themselves, which includes painting.
The regulatory environment has become stricter, with requirements for reduced VAT rates on certain types of renovation work and greater transparency on paint prices and composition.
Trends and key figures for the French paint market
The French paint market has seen significant growth of around 18.5% over the decade from 2011 to 2021, driven by both construction and renovation.
Estimates by INSEE and the Union Professionnelle des Métiers de la Finition put the market size at around 11 to 13 billion euros in 2021. This is considerable, but these figures only scratch the surface, bearing in mind that a considerable proportion of the market is made up of undeclared work.
The sector is characterized by a predominance of small artisanal players, and is also influenced by the presence of undeclared or posted labor from the EU.
By 2021, French household spending on home maintenance and renovation will have risen to between 55 and 60 billion euros.
Demand for paint remains robust thanks to a stable construction market, with over 370,000 housing units under construction in 2022. The sector is also fuelled by home maintenance and new housing, which share approximately 30% and 25% of total sales respectively.
The sector is largely made up of small players: around 93% of house painters are artisans with a strong presence in local markets.
The current trend is towards ecological and aesthetic wall coverings and wallpapers, which have recorded strong sales. Organic and biological paints, although representing only 3% of the market, reflect consumers' growing appetite for sustainable options, encouraged by paints' minimal environmental impact and low levels of volatile organic compound (VOC) emissions.
Profile of the leading players in the French paint market
The French paint market is characterized by the presence of specialized groups and individual craftsmen. The market is dominated by a large number of small craftsmen.
- Vallée construction group
- Salini construction group
- Bonglet painting expert
- Acorus Group, a major player in the finishing segment
- Groupe LUQUE specializes in painting involving ornamental and decorative techniques.
- Groupe Lucas another key figure in the finishing industry
- Atelier Meriguet Carrere is a craftsman with a penchant for restoring historic buildings
- Nicoletta
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Summary and extracts
1 Market overview
1.1 Market overview and definition
The painting market covers all work carried out using paint by companies in the construction sector, as opposed to industrial painting, which takes place in a workshop and involves the direct application of paint to equipment/objects. Painting work can be maintenance-renovation or painting of recently built structures.
There are two types of company in this market:
- General painters, who work exclusively for private customers.
- Specialized painters who work either on works of art, renovation of historic buildings or public works.
The French painting market has been buoyant in recent years, recording growth of 18.5% over the past 10 years. It is driven by the construction and renovation segment. In addition, the covid-19 crisis has led many French people to rethink their interiors and undertake renovation work. The crisis was therefore an opportunity to revive the sector, which recorded very good growth in 2021.
List of charts presented in this market study
- Painting sales index
- Household consumption of paints, varnishes, inks and sealants
- Household spending on home maintenance and renovation
- Annual change in household spending on paint, varnish and ink products
- French people's home renovation budget
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Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Time off, lost wages, productivity: four-day week at Acorus - 26/12/2023
- Acorus is an SME specializing in renovation work
- Two-thirds of its employees, i.e. just over 1,000 out of a total of 1,600, will work a four-day week
- expected sales of 280 million euros by 2023.
Do-it-yourself bubble bursts, Leroy Merlin and Castorama tighten the screws - 15/10/2023
The health crisis had kept the French at home, and led to furniture purchases and building work.
For the first half of its financial year ending July 31, 2023, Kingfisher has announced a 3.8% drop in sales for Castorama, and even more for sister chain Brico Dépôt.
The Fédération des magasins de bricolage, the French federation of DIY stores, reported a small gain of 1.3% in value, a mini-progression which, with inflation, conceals a 3.5% year-on-year drop in volumes.
Kingfisher, which is developing its specialized Screwfix brand in France, and dedicated areas at Brico Dépôt
Acorus consolidates its capital to disrupt building eco-renovation - 06/10/2023
- Founded in 1996
- Leading global eco-renovation and decarbonization company
- Between 2010 and 2022, sales soared from 24 to 265 million euros
- Headcount grows from 80 to 1,600
- Ten sites in Ile-de-France, Lyon, Nantes, Bordeaux, Rennes, Orléans and Reims.
- Network of 135 autonomous mini-companies, collaborating via an internal social network
- Acorus has developed Nexxio, a software solution for order and work management, and Acoshop, a "little Amazon" for collective purchasing, with an AI that facilitates the reading of technical data sheets
- Strong demand driven by energy transition law
- Target sales of 300 million euros by 2023
- Capital increase of 24 million euros.
- Philippe Benquet retains majority shareholding (68%)
- Ambition is to double in size to 600 million euros in sales by 2028.
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
- Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
- Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Monti, witness and player in the birth of Cergy-Pontoise - 20/08/2023
- The Monti group has specialized in painting and interior decoration since 1951.
- A family-run business based in Pontoise, the Monti group enjoyed strong growth between 1970 and 1990.
- At its peak in the late 1980s, the Monti group employed almost 120 people.
- The company diversified through several companies, including Monti, OmniPeintures, OmniDecors and KOVI.
- After a decline in the 1990s, the company returned to prosperity, with 70 employees between Monti and OmniDecors.
- Group sales amount to 20 million euros.
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