The French paint market is enjoying strong growth, with the sector benefiting in particular from increased household renovation spending. This upward trend follows a slight downturn in 2020 due to the COVID-19 pandemic. Despite a general upturn, the market faces competition from the DIY sector, with a growing number of consumers choosing to undertake home improvement work themselves, which includes painting. from 2021 onwards, the paint market will also evolve due to the increase in eco-friendly choices, with organic and eco-friendly paints gaining in popularity, despite higher prices. The overall construction market has been invigorated by the French government's investment in energy renovations, with €4 billion earmarked for the modernization of public buildings, which should generate significant demand for paint work.

In addition, the sector is characterized by a predominance of small artisanal players, and is also influenced by the presence of undeclared or seconded labor from the EU, which has an impact on competitive dynamics. The regulatory environment has become stricter, with requirements for reduced VAT rates on certain types of renovation work and greater transparency on paint prices and composition

Trends and key figures in the French paint market: An analysis of demand

The French paint market has grown significantly in recent years, expanding by around 18.5% over the decade from 2011 to 2021. Capitalizing on both the construction boom and increased interest in home renovation, the market's strength is notable, particularly in light of the substantial increase in domestic work following the COVID-19 pandemic. Despite this positive trajectory, one notable challenge remains: French consumers' growing preference for DIY, including paint. Taking a closer look at the specifics of the domestic market, growth in the paint business is accompanied by an increase in sales of almost 20% over the same period.

Estimates by INSEE and the Union Professionnelle des Métiers de la Finition put the size of the market at around 11 to 13 billion euros by 2021. This is considerable, but these figures only scratch the surface, bearing in mind that a considerable proportion of the market is made up of undeclared work. In terms of renovation demand, there is a clear upturn after the slight decline in 2020 due to the pandemic. By 2021, French household spending on home maintenance and renovation has soared to between 55 and 60 billion euros. This development can be attributed to a number of factors, including a steady rise in property transactions, government incentives encouraging energy-efficient renovations, and a growing predilection for ecological and natural paints.

In addition, paint demand remains robust thanks to a stable construction market, with over 370,000 housing units started in 2022, indicating a zealous demand trajectory for paint markets. The year 2022 was also marked by the predominance of ecological and aesthetic wall coverings, as well as wallpapers, which recorded strong sales.

Interestingly, organic paints, although accounting for just 3% of the market, reflect consumers' growing appetite for sustainable options, encouraged by paints' minimal environmental impact and low levels of volatile organic compound (VOC) emissions.

In terms of market structure, the construction sector is mainly driven by home maintenance and new housing, which share around 30% and 25% of total sales respectively. This sector is largely made up of small-scale players; around 93% of house painters are craftsmen with a strong presence in local markets.

Nevertheless, a handful of larger regional groups are also making their mark, venturing into more global projects.

Profile of the dominant players in the French paint market

The French paint market is a lively arena, characterized by a mix of specialized groups and individual craftsmen catering to a diverse customer base. Although the market is dominated by small craftsmen, several key players stand out for their scale and specialized services. These range from large construction groups to niche specialists focusing on finishing work and heritage renovation.

Here, we present some of the market leaders who are making a significant impact.

  • Vallée stands out as a distinguished name in the field of construction groups, with expertise that extends to various types of paint jobs, from residential to commercial projects. Their ability to provide high-quality painting services has strengthened their reputation with individuals and professionals alike.
  • Salini is another major construction group, known for its ability to manage large-scale projects. Salini's skills extend beyond painting to include a variety of construction services, guaranteeing complete solutions for both public and private sector customers.
  • Bonglet stands for excellence in the paint industry. With its emphasis on first-rate finishing, Bonglet caters to a sophisticated clientele that values detail and craftsmanship.
  • Acorus Group, a titan in the finishing segment, offers a wide range of services encompassing painting, renovation and refurbishment. Its extensive network and resources enable it to undertake major projects, marking its presence in different regions.
  • The LUQUE Group brings traditional craftsmanship skills to the table, specializing in painting that involves ornamental and decorative techniques. Their work often adorns historic buildings, reflecting a blend of art and tradition unique on the contemporary market.
  • Groupe Lucas is another key figure in the finishing industry, whose influence extends across several French territories. Its commitment to quality and customer satisfaction has earned it a loyal clientele and a solid foothold in the market.
  • Atelier Meriguet Carrere stands out as a craftsman with a penchant for restoring historic buildings. Their dedication and expertise in the art of painting restoration have earned them not only respect, but also an elite clientele.
  • Nicoletta, with its artisanal roots, offers personalized services that make it a favorite among those seeking a customized approach to painting and decorating. Their ability to blend modern trends with classic techniques makes them particularly attractive in the residential painting market.
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Summary and extracts

1 Market overview

1.1 Market overview and definition

The painting market covers all work carried out using paint by companies in the construction sector, as opposed to industrial painting, which takes place in a workshop and involves the direct application of paint to equipment/objects. Painting work can be maintenance-renovation or painting of recently built structures.

There are two types of company in this market:

  • General painters, who work exclusively for private customers.
  • Specialized painters who work either on works of art, renovation of historic buildings or public works.

The French painting market has been buoyant in recent years, recording growth of 18.5% over the past 10 years. It is driven by the construction and renovation segment. In addition, the covid-19 crisis has led many French people to rethink their interiors and undertake renovation work. The crisis was therefore an opportunity to revive the sector, which recorded very good growth in 2021.

Paintwork activity is therefore dependent on a number of factors, such as the construction of new homes and non-residential buildings, as well as transactions in older buildings. However, it is increasingly threatened by the growing desire of French consumers to carry out their own home improvements, which includes painting.

List of charts

  • Painting sales index
  • Household consumption of paints, varnishes, inks and sealants
  • Household spending on home maintenance and renovation
  • Annual change in household spending on paint, varnish and ink products
  • French people's home renovation budget
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Latest news

Castorama revises its formula in France to boost sales - 28/03/2024
  • - Castorama sales down 4.8%.
  • - Brico Dépôt sales down 7%.
  • - Total sales in France down by almost 6%.
  • - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
  • - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
  • - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
  • - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Time off, lost wages, productivity: four-day week at Acorus - 26/12/2023
Do-it-yourself bubble bursts, Leroy Merlin and Castorama tighten the screws - 15/10/2023

The health crisis had kept the French at home, and led to furniture purchases and building work.

For the first half of its financial year ending July 31, 2023, Kingfisher has announced a 3.8% drop in sales for Castorama, and even more for sister chain Brico Dépôt.

The Fédération des magasins de bricolage, the French federation of DIY stores, reported a small gain of 1.3% in value, a mini-progression which, with inflation, conceals a 3.5% year-on-year drop in volumes.

Kingfisher, which is developing its specialized Screwfix brand in France, and dedicated areas at Brico Dépôt

Acorus consolidates its capital to disrupt building eco-renovation - 06/10/2023
  • Founded in 1996
  • Leading global eco-renovation and decarbonization company
  • Between 2010 and 2022, sales soared from 24 to 265 million euros
  • Headcount grows from 80 to 1,600
  • Ten sites in Ile-de-France, Lyon, Nantes, Bordeaux, Rennes, Orléans and Reims.
  • Network of 135 autonomous mini-companies, collaborating via an internal social network
  • Acorus has developed Nexxio, a software solution for order and work management, and Acoshop, a "little Amazon" for collective purchasing, with an AI that facilitates the reading of technical data sheets
  • Strong demand driven by energy transition law
  • Target sales of 300 million euros by 2023
  • Capital increase of 24 million euros.
  • Philippe Benquet retains majority shareholding (68%)
  • Ambition is to double in size to 600 million euros in sales by 2028.
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
  • Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
  • Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Monti, witness and player in the birth of Cergy-Pontoise - 20/08/2023
  • The Monti group has specialized in painting and interior decoration since 1951.
  • A family-run business based in Pontoise, the Monti group enjoyed strong growth between 1970 and 1990.
  • At its peak in the late 1980s, the Monti group employed almost 120 people.
  • The company diversified through several companies, including Monti, OmniPeintures, OmniDecors and KOVI.
  • After a decline in the 1990s, the company returned to prosperity, with 70 employees between Monti and OmniDecors.
  • Group sales amount to 20 million euros.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Vallee groupe
Mazet Bâtiment (Groupe LM)
Meriguet Carrère Groupe
Acorus Groupe
EGR Groupe
SIS Groupe
LUQUE Groupe
Lucas groupe

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