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1 Synthèse du marché

1.1 Introduction

The market of paints is a sector that includes a large diversity of products. There are indoor paints, industrial paints, paints for artists, paints for outdoor decoration, wood paints, and much more. The market may be divided into different categories such as paints for home builders, paints for hobbies, high-quality paints, and special paints (for vehicles and special materials). Thus, it is a very large market that caters to many different customers.

The global paint market is growing at the same rate as the growth of the global economy. Currently, the global paint market is growing by about 2.9% per year. This increase is due to strong demand for materials for renovations or the construction of new buildings. But the emergence of new materials, especially textures on walls, is also challenging the use of expensive and environmentally harmful traditional paints. This market, on the other hand, offers good development opportunities to adapt to the expectations of new consumers.

The German paint market is also affected by these changes. German consumers' expectations of sustainable products have had an impact on this market. From now on, it is higher quality paints that are most in demand. Private consumers are the biggest customers in the decorative paint market. On the other hand, professionals are the biggest buyers of industrial paints. For this reason, new companies wishing to establish themselves in this market must target precisely their potential clients.

The companies with the strongest market presence in Germany are giants such as BASF. But some companies are also emerging thanks to their emphasis on their environmentally-friendly behavior. These are smaller companies like Biofa, which place a very high value on ecology.

Environmentally friendly products are therefore in greater demand in the German paint market. It is important to German consumers that the paints they consume are sustainable. Expectations have also changed. Paint buyers are increasingly looking for paints with different colors and textures that stand out from the crowd.

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The painting market | Germany

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