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The insurance brokerage market - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

The insurance brokerage market - Germany

Innovation

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Study Overview

The insurance brokerage market consists of intermediaries who bringclients and insurance companies togetherto help them find the best possible insurance coverage. Insurance brokers are required by law to put the interests of their clients ahead of those of the insurance companies they work with, thus ensuring impartiality in their advice. The segments of this market include different types of insurance, such as:

Motor insurance Homeowners insurance Health insurance Life insurance

Insurance bro kers may be paid by insurance companies or their clients, depending on the type of insurance product and the market in which they operate. In addition, some brokers may also receive commissions, fees or premiums. The insurance brokerage market has seen steady growth worldwide in recent years. The global market is expected to reach nearly $600 billion by 2028, with a CAGR of more than 5% during 2021-2026. Countries such as the U.S. and the U.K. account for a significant share of the market due to the increasing complexity of insurance products, heavy regulation of the sector, and demand for certain specialized advisory services such as life insurance. In Germany, the market for insurance brokers is also growing, following the global trend. The revenue of insurance brokers in Germany has increased from 20 billion euros in 2015 to over 24 billion euros in 2021. The German market has some peculiarities, as the sector has a rather strict regulation and a strong dominance of the public sector in health insurance. There are many insurance brokers in Germany, such as:

Funk Group, one of the largest independent insurance brokers in Germany, specializing in commercial insurance. Württembergische Insurance, a German insurance company.

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Recently, more and more online platforms have emerged that offer comparison services for insurance products. These platforms allow customers to easily reduce the cost of the insurance policies they normally purchase.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Introduction
- 1.2 Global market
- 1.3 German market
2. Demand analysis
- 2.1 Overview of insurance companies in Germany
- 2.2 Typology and preferences of insurance customers
- 2.3 Life insurance
- 2.4 Property and casualty insurance
- 2.5 Health insurance (PKV)
3. Market structure
- 3.1 Definition of terms
- 3.2 Insurance brokers and intermediaries winding up
- 3.3 Biggest players
- 3.4 Online sales
4. Offer analysis
- 4.1 Overview of brokerage services for companies and individuals
- 4.2 Remuneration models of insurance brokers
- 4.3 InsurTech - The digital revolution in the insurance industry
- 4.4 Development of highly specialized brokers
5. Regulations
- 5.1 Legal environment
- 5.2 Threat of a commission ban