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MARKET OVERVIEW

1.1 Definition of the street lighting market

The street lighting market refers to all activities related to the energy sector that require the provision of a public lighting service (mainly street lighting) that all municipal authorities must provide in the areas they administer for their citizens - for its part, street lighting is defined as all equipment, articles and devices (street lights, lamps, light towers, lighting, etc.) that compose and function together to provide lighting for public places.

Faced with the recommendations of the Länder government on energy saving, municipalities have undertaken major renovations of their urban lighting system, like the city of Schnaittach which has decided to replace the bulbs of its street lamps by more efficient LED lights.

Finally, this ageing lighting system, which in certain points have sometimes over 25 years old - the OECD believes that there are about 9 million in Germany - is benefiting from new technologies and substantial public investments, which make the German street lighting market a high-potential market for equipment manufacturers and network operators.

1.2 An important global market

According to the data of the AFE (***), about **% of the total electricity production in Europe - or *,*** TWh in **** - is dedicated to lighting. This represents *** TWh on the European continent. A part of this production is dedicated to public lighting, but a large part is used for domestic and business ...

1.3 The German market is undergoing a metamorphosis

According to The Zeit, a German newspaper, there are almost ** million street lamps in Germany, which account for about *% of total electricity consumption. In total, this represents a consumption of approximately * TWh according to the data of the ***.* TWh consumed in Germany in **** according to the figures of World Data.

According ...

ANALYSIS OF THE DEMAND

2.1 German cities and their demand drivers

German cities

Unlike the Belgian motorways, which are illuminated at night, the option was only considered once in **** in Germany, but was finally abandoned Local authorities are therefore the only consumers of electricity for public lighting.

As we have seen previously, the consumption of cities varies greatly according to their nature ...

2.2 A desire to save energy through LED bulbs

Save money by using LEDs

Under the impetus of the German government and its recommendations, cities have adopted a much more favourable position towards LEDs. The company understands that the investment will result in long-term energy savings.

Many of them have therefore decided to renovate their lighting systems partially or entirely ...

MARKET STRUCTURE

3.1 Market organization and dynamics

If we look at the data on the distribution of expenditure items in the local authority budget for public lighting, it is clear that the network management (***).

Who supplies the electricity?

Local authorities, when it comes to the supply of electricity, can turn to * major companies in the sector E.ON, ...

3.2 Production and distribution of electricity and equipment

In the public lighting sector, production is carried out by several types of companies:

The large groups: these companies are either specialized in the production of lighting equipment (***) The SME specialized companies whose core business is lighting (***), which have been able to adapt to new trends and are increasingly producing intelligent ...

ANALYSIS OF THE OFFER

4.1 A complex product with many variants

Installation of a lamp post

Installing a lamp post involves several steps:

Connection to the electrical network: In general, the street lamps are connected to the electrical network via a cable linked to a general control box, present in each street, connected to a central receiver which can control the boxes. ...

4.2 Prices vary depending on the technology used

It is possible to detail the prices, lifetimes and average efficiencies of the different types of lamps available in the retail trade for private individuals. The prices are taken from French websites, but should not differ from those in Germany, although prices for street lamps are probably higher.

Source: ****

On the ...

4.3 Towards a more eco-friendly and "smart" offer

LED bulbs and eco-friendly technologies

LED

The municipalities, as we have seen, are renovating their lighting systems by installing LEDs, which saves electricity and therefore money in the long term. In ****, * in *** street lights used LED technology, in ****, this number was * in ** according to the report of PwC. For example, the ...

REGULATION

5.1 Regulations that favour the environment

European law

The first rule on the manufacture of lighting equipment comes from the European Union, it is the ecodesign Directive ****/**/EC. Its requirements, as described by the European Commission, do not set an absolute value for lamp consumption but may require the product:

An energy-efficient consumption To be recyclable Whether ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • E.ON
  • RWE
  • EnBW
  • Vattenfall
  • Siteco
  • Osram
  • Signify
  • Hella
  • Circutor
  • Lixtec
  • Lumega
  • RP-Technik
  • Innogy

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.