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MARKET OVERVIEW

1.1 Definition and scope of study

An insurance broker is a merchant who acts on behalf of his clients (businesses or individuals). His role is to determine the insurance that is best suited, in terms of price and coverage, to the needs of his clients. It is a question of advising them but also of accompanying them via regular follow-up.

Unlike an insurance agent, an insurance broker benefits from a certain neutrality since he does not act on behalf of, and is not the product of, any particular insurance company.

The number of brokers is steadily increasing while insurance premiums have stagnated in 2018. As a result, competition is intensifying between the various players, especially as the digitalisation of the sector requires a change in practices (Trèfle Assurances thus offers a completely dematerialised service). Brokers need to position themselves in niche segments, which offer greater growth prospects.

The insurance sector is particularly dependent on regulatory changes. The entry into force of the DDA (Insurance Distribution Directive) and future decrees, which should provide a framework for the activity by imposing self-regulation on brokers, are bound to profoundly change their activity.

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