Content of the study:
The consumer credit market - France

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1.1 Definition and scope of the study

A consumer credit is a loan granted by a financial institution, directly or through a merchant, to a private individual acting for non-business purposes. Worth between €200 and €75,000, it is used to finance the purchase of consumer goods (furniture, computers, cars, etc.) with the exception of real estate.

There are several forms of consumer credit. They operate on two principles:

  • the credit can be allocated to the purchase of an item determined at the time the contract is taken out (car, household appliances, travel, etc.). In this case, the credit obtained must be used solely to pay for the good in question;
  • the credit may be unrestricted. In this case, you can use the sum borrowed as you wish, whether to purchase a consumer good or any other service. Personal loans and revolving credit fall into this category.

The French consumer credit market is growing

After significant growth since 2015, boosted by falling interest rates, the sector is going through a difficult period in 2023 due to rising interest rates. Outstanding consumer credit stabilized at 204 billion euros in September 2023, but growth rates in consumer credit production have fallen considerably. The problems faced by the automotive sector, one of the main customers of consumer credit, are exacerbated by a 12% drop in the number of cars registered in France by 2022, contributing to the challenges facing the sector. Falling household purchasing power due to inflation is having a negative impact on demand in an already struggling market.

The market is characterized by accelerating digitalization, manifested not only by the digital transformation of existing players, but also by the emergence of a growing number of FinTechs. The success of Younited Credit is indicative of this transformation of the sector.

1.2 Growth in the European market

Consumer credit markets are not uniform across Europe. The use and forms of loans are determined and evolve by socio-economic factors that can differ from country to country. For example, Germany is known for its debt-averse consumers, while in the UK or Turkey, it is more acceptable to hold large revolving ...

1.3 The French market: in difficulty as interest rates rise

In September ****, total consumer loans amounted to *** billion euros . This sum has risen steadily since ****, although growth has slowed in recent years. Outstanding consumer credit refers to the total amount of credit issued by financial institutions on a given date and not repaid. It is therefore a stock. Outstanding consumer loans France, ...

1.4 The Covid-19 effect

Decline in purchasing power

In the second quarter of ****, real gross domestic product (***).

As a result, consumer credit production plummeted in ****, peaking in May with a **% drop in consumer credit production by specialist institutions. However, a recovery seems to have begun in August, with a *.*% rise in loan production by specialist ...


2.1 Borrower profile

According to a **** survey, it appears that **% of borrowers are consumers with a comfortable standard of living, who wish to indulge themselves and are adept at "coup de coeur" purchases. Rational consumers represent **% of those surveyed, and are those who wish to benefit from financial assistance for large, well-considered purchases. In ...

2.2 Microeconomic determinants of demand

The graph shows the evolution of the reasons for using consumer loans for different categories of goods between **** and ****. Here are some observations: *. Household equipment (***): - A downward trend has been observed since ****, indicating a gradual decline in the use of the loan for the purchase of home equipment goods. The ...

2.3 Macroeconomic determinants of demand

Purchasing power, consumption and savings rates Changes in household purchasing power have a major influence on household consumption, and therefore on their willingness to take out consumer credit. Since the **** crisis, purchasing power has evolved slowly, and growth has slowed. In particular, the sharp rise in the proportion of pre-committed expenditure ...


3.1 The value chain

There are several stages in the consumer credit production process:

Design and marketing involve identifying targets, defining offers and developing sales networks. Granting and risk policy involves establishing selection criteria, assessing risk and segmenting the profiles of potential borrowers. The underwriting and acceptance stage involves creating the file, validating it and ...

3.2 The main players

The players in the consumer credit market are therefore highly diversified. The main players include

Network banks: Crédit Agricole, LCL, Crédit Mutuel, BNP Paribas, La Banque Postale, HSBC, Société Générale Online banks: Boursorama Banque, Axa Bank, BtoBnak, HelloBank!, My Money Bank, Younited Credit, Orange Bank, Fidor ...

3.3 Digitizing the market

According to a study by Roland Berger, one of the biggest challenges so far is digital transformation issues such as Big Data, digital contracts or new identification technologies. Over **% of those surveyed believe that digitalization will be the most important technological trend in the years to come.

The survey questioned senior ...


4.1 Offer typology

There are many different types of consumer credit. The table below gives an overview of the main offers and their characteristics.

Source: ****

In addition, offers differ from one consumer credit issuer to another, for example :

Cetelem offers an APR starting at *.**%, for a loan of €**,*** over ** months Sofinco offers a fixed ...

4.2 Breakdown of credits by category

Amortizable loans are the most widespread form of consumer credit, accounting for almost **% of outstanding loans in ****. They enable borrowers to spread the repayment of capital and interest over a long period. They are followed by revolving credit (***).

Breakdown of outstanding consumer credit by type of credit France, ****, in Source: ****

Leasing, ...

4.3 Consumer credit interest rates

Aftera period of steadily falling interest rates between **** and January ****, there was a sharp rise in **** and ****, as shown in the graph below. Consumer credit interest rates have risen significantly over this period. Interest rates on revolving loans rose by *.* points between January **** and September ****, while those on amortizable loans increased ...


5.1 Regulations

In France, a number of laws aim to achieve a better balance of power between professionals and consumers, and guarantee certain rights for consumers: the right to information, the right of withdrawal, the right to early repayment, the right to suspend repayments, etc. [***]

The Lagarde Act of July *, **** comprises several ...


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Reviews (5)

Reviews (5)

The insurance brokerage market - France

Publicado en 19/05/2023 by Bruno Wets

Excellent quality statistical summaries to enrich a subject with reliable and solid information.

Businesscoot Response:

Thanks a lot :)

The wealth management market - France

Publicado en 18/05/2023 by Nicolas BERMIS - Société en création

L'étude de Businesscoot m'a permis de bien dégrossir le marché sur le plan macro, en résumant les grandes tendances, pour un coût acceptable ! Merci, cela a pu contribuer à appuyer mon projet!

Businesscoot Response:

Merci beaucoup Nicolas pour votre commentaire :)

The wealth management market - France

Publicado en 21/11/2022 by Sylvain Lorman - Avocode SAS

J'ai trouvé la plupart des informations recherchés. J'aurais toutefois souhaité trouver un peu plus de profondeur sur certains aspects

The wealth management market - France

Publicado en 21/07/2022 by Bruno Wets

Statistical study a little succinct but satisfactory and serious It lacks comparisons in terms of figures (assets, inflows, by product) between the global market (including bank-insurance) for asset management and that of the CGP CIF brokers

The mortgage brokerage market - France

Publicado en 29/04/2022 by Cédric AUBOIRON - PROLOGIA

Quickly obtained and appreciable synthetic approach. For all that, the content remains quiterelevant!

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