Content of the study:
The prepaid bank card market - France

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MARKET OVERVIEW

1.1 Market overview and definition

According to the Banque de France,prepaid bank cards are payment cards that store electronic money. Prepaid cards are defined as "cards that allow you to have a limited amount of money at your disposal". They are reserved exclusively for private individuals, and some of them are linked to a payment account rather than a real bank account. One of the major differences is that with these accounts, there are no authorized overdraft facilities. Gift cards", "reloadable cards" or "cards for protected persons" are prepaid cards, and the term "reloadable card" has most recently replaced "prepaid bank card". They can be multi-purpose, or have a specific use.

There are many reasons why a consumer might use a prepaid card rather than a more conventional card. Here is a non-exhaustive list:

  • For children's education: There is no minimum age for using a prepaid card. This means that parents who want to start educating their children in money management can offer them without risk, as there is no overdraft.
  • For gifts: They're a great gift idea, just like the gift cards offered by major retailers.
  • Abroad: They can be used anywhere in the world, which means fewer complications in the event of theft.
  • For compulsive spenders: These cards do not allow overdrafts
  • For those who don't have a bank account: You don't need to have a bank account, and no credit check is carried out before the card is issued.

Proportionally speaking, payment cards are not one of the most widely used means of payment, but two features have made them popular: come prepaid bankcards are available from tobacconists or convenience stores, and it is also possible to own a card anonymously. However, anonymity has raised many questions, and restrictions have been introduced.

The dematerialization of payment methods with the rise of FinTech and neobanks is forcing prepaid bankcards to reinvent themselves, but they are not lacking in creativity, since since the confinement due to the health crisis and the increase in online purchases, prepaid bankcards are presenting themselves as a solution for securing purchases.

1.2 A fast-growing global market

Payment methods worldwide and in Europe

Distribution of online payment methodsWorld, ****/****, as a percentage

Source: ****

When it comes to online payments, there is a notable variation in payment method preference between the global and European scales. on a global scale, the use of e-wallets is significantly higher than in Europe, where ...

1.3 A fragmented French market

Overview of the French prepaid card market

The French prepaid bank card market ischaracterized by its accessibility and diversity. These cards, which are available to everyone regardless of income or banking status, stand out for their ease of use and security. They are particularly well-suited to people who want to control ...

DEMAND ANALYSIS

2.1 The French and means of payment

Distribution of payment methods

The year **** marked a continued increase in the use of non-liquid payment methods, a trend that began with the health crisis. Within the real economy, **.* billion transactions were recorded , totaling around **,*** billion euros. This represents a significant increase on ****, when there were **.* billion transactions totaling **,*** billion ...

2.2 Bank card habits

the bankcard continues to gain ground among payment methods, showing growth in **** in both number of transactions and total value, with increases of **% and **% respectively. Despite this upward trend, the total amount of fraud on cards issued in France has stabilized at *** million euros. This stabilization is mainly attributed to the ...

2.3 Other uses for prepaid bankcards: banking independence for young people, foreigners, people in financial difficulty, etc...

One of the raisons d'être of a prepaid bank card is the access it gives to people in difficulty, whether they are unbanked or bank-deprived (***).

The unbanked

In France, we have seen that in ****, *% of the population will be unbanked, which represents * million French people[***].

The unbanked

A person may ...

2.4 Other uses for prepaid bankcards: banking independence for young people, foreigners, etc...

Prepaid bankcards can therefore be a way of helping people in difficulty, for whom this method is the only way of gaining access to a payment card, but they are not the only ones for whom prepaid bankcards are of interest.

*) For young people:

As children reach adolescence, they start ...

2.5 Prepaid cards: a double-edged sword against fraud

Prepaid cards: the ideal tool for fraud?

The use of prepaid cards, while convenient, has proven to be a channel for various frauds, largely due to the anonymity they allow. Since ****, restrictions have been introduced to limit such abuses, such as money laundering.

After Sala Abdeslam used these cards in the ...

MARKET STRUCTURE

3.1 A complex structure for prepaid bankcards: payment card and e-money card

The prepaid card has different statuses, and this is reflected in a report by the Banque de France, theObservatoire de la sécurité des moyens de paiement l'épargne réglementée, where the prepaid card appears in several definitions:

"The payment card is a category of payment instrument offering ...

3.2 Prepaid card production and use

Now that we've grasped the concept and category of prepaid cards, let's take a closer look at how they are produced and used:

Production

The bank card is a rectangular piece of PVC (***) containing a chip, a magnetic strip and a number of markings required for security. The main production stages ...

3.3 Main distribution channels

Prepaid cards can be distributed through various channels:

Bank: if the card is associated with a bank account Internet: after signing up with an online bank or neobank, the card is simply delivered to your home, a tobacconist's or a retail outlet. At atobacconist's or convenience store (***): Many cards, such as ...

OFFER ANALYSIS

4.1 The different prices of prepaid bank cards

Here's a summary table of different prepaid bank cards (***).

Source: ****

For the cost of a foreign currency withdrawal, some establishments add a fee based on a percentage of the amount, between *% and *%. There are also ceilings for account loading and withdrawals. Few offers allow you to top up with cheques, and ...

4.2 Different types of products

There are many different products in the prepaid bank card sector: in addition to open-circuit cards, which can fulfil the role of a real bank card, there are numerous closed-circuit or restricted prepaid cards, dedicated to a particular brand or sector. A further distinction can be made between anonymous prepaid cards ...

4.3 Prepaid bank card trends: security, service, design

Enhanced security and flexibility for prepaid cards in ****

Prepaid cards in **** offer enhanced security and flexibility for online payments and everyday transactions. Options like Skrill, Viabuy, and Nickel stand out for their adaptability to different user profiles. Skrill offers free payments in physical stores and online, with various top-up limits of ...

4.4 Fintech: The evolution of prepaid card services

The future of prepaid cards in the context of fintech evolution is marked by several key trends:

Integration with digital technology: Fintechs are transforming prepaid cards by integrating advanced digital functionalities. This includes the increased use of e-wallets and mobile applications to manage funds on prepaid cards. The focus is on ...

REGULATIONS

5.1 Credit card regulations

Electronic money

Directive ****/**/UC defines electronic money as monetary value stored on a smart card, such as a prepaid card, accepted by institutions other than that of the issuer. The issuer of this smart card is responsible for exchanging cash of equal value for electronic money, and for implementing safeguards against ...

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Reviews (5)

Reviews (5)

The prepaid bank card market - France

Publicado en 28/09/2019 by Malcolm Vincent

Une approche transparente des chiffres du marché


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée. :)

The prepaid bank card market - France

Publicado en 24/09/2019 by Gregoire de Castelnau

Ces études permettent une approche rapide et factuelle d'un marché


Businesscoot Response:

Merci Grégoire pour votre retour et la confiance accordée. :)

The prepaid bank card market - France

Publicado en 24/09/2019 by Timothé Huignard

Un bon outil pour comprendre l'environnement bancaire


Businesscoot Response:

Merci Timothé pour votre retour et la confiance accordée. :)

The prepaid bank card market - France

Publicado en 24/09/2019 by Paul-Alexis Kebabtchieff

Une vue d'ensemble claire du secteur


Businesscoot Response:

Merci Paul-Alexis pour votre retour et la confiance accordée. :)

The prepaid bank card market - France

Publicado en 24/09/2019 by Aymeric Granet

Une approche claire et solide du marché


Businesscoot Response:

Merci Aymeric pour votre retour et la confiance accordée. :)

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