French market
The payment terminal market in France
An electronic payment terminal (EPT) is a device that is becoming almost indispensable for retailers worldwide. The classic model consists of a casing, a screen, a keyboard and a card reader. More and more innovative forms of Eftpos terminals are also appearing, such as mobile Eftpos terminals, which are used in particular by companies on the move.

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An electronic payment terminal (EPT) is a device that is becoming almost indispensable for retailers worldwide. The classic model consists of a casing, a screen, a keyboard and a card reader. More and more innovative forms of Eftpos terminals are also appearing, such as mobile Eftpos terminals, which are used in particular by companies on the move.
This TPE brings together the 4 parties required for a transaction:
-The cardholder
-The merchant
-The merchant's bank
-The cardholder's bank
This connection guarantees the effectiveness of the payment, unlike payment by cheque, for example, which is a security feature for the merchant. What's more, as consumers carry less and less cash, merchants are obliged to adapt and offer payment by card.
But these payment terminals are subject to commissions on transactions: these generally depend on the type of card used (debit, credit, prepaid...), the country of issue, and the network (VISA, Mastercard, American Express...). The average commission rate is between 0.5% and 2.5%.
Lhe size of the global payment terminal market between2023 to 2031, is predicted to grow significantly, from USD 93.17 billion in 2023 to a projected USD 184 billion in 2031, almost doubling in size in less than 10 years.
As far as the French market is concerned, barely more than one in two merchants has an EFTPOS terminal, but a strong trend towards digitalization is driving fintechs to position themselves in this segment.
Among the players in this sector are the giants Ingenico (France) and Verifone(USA), as well as fintechs such as iZettle, SumUp and Smile & Pay. Since July 26, 2024, and the experience of Paris 6's Carrefour Market, we've been talking about a new trend: biometric payment.
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