The neobank market - France

A neobank refers to the emergence of new types of banks around the world, mainly online banks accessible via the Internet, on computers and smartphones. They provide simple access to accounts, simplifying transactions and customer interaction. The rise of neobanks is linked to the gradual disappearance of bank branches, insofar as neobanks offer remote banking services, without counters or branches to carry out operations. Although more and more French people are turning to online banks, they are still often secondary banks, and many still use traditional banks as their main bank. While traditional banks are closing their branches and expanding their digital offering to compete with neobanks as quickly as possible, neobanks are adopting a global strategy to become full-service banks, diversifying their product portfolio with life insurance, provident insurance and credit offers. The penetration rate of online banking, up from 58% in 2013 to 72% in 2023, reflects growing confidence in digital interfaces and consumers' growing maturity with regard to mobile applications. This revolution is having a particularly strong impact on young working people: the 25-34 age bracket has a penetration rate of 86.7%, compared with just 13.3% for other generations. Seduced by the speed, simplicity and competitive rates offered by these new players, they are multiplying the number of sub-accounts - mainly with Boursorama Bank, Fortuneo, Hello bank !, Monabanq and BforBank - to optimize their payments, savings and day-to-day services. However, the proportion of products held with the main bank will remain stable or even increase, rising from 67% in 2021 to 78% in 2025, as the French continue to centralize their mortgages, long-term investments and insurance products with their traditional bank.

Among French neobanks, Boursorama Bank stands out as the favorite with 26.9% of the vote in 2025, followed by Fortuneo (17.2%), Hello bank ! (15.4%) and Monabanq (11.2%). Each of these brands has capitalized on its strengths: ultra-competitive pricing, attractive stock market offers, hybridization with a branch network or upmarket positioning. through this market study, we will analyze the business models, customer acquisition strategies and innovation levers that façon the success of neobanks in France today - a sector destined to redefine the contours of tomorrow's bank.