The online payment market - France
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Study Overview
In 2018, the French spent 90 billion on the Internet [ FEVAD All of these purchases were made possible thanks to online payment solutions, which therefore make it possible to pay and exchange money over the Internet using a computer system. E-commerce is driven by broadening the offer in Europe and the increase in the number of sites as well as by the development of marketplaces. Faced with this rise in online purchases, there are more and more online payment players and innovation is key to gaining market share. One of the key factors of success in this market is the security of payments to gain the confidence of merchants on the one hand, and private individuals on the other. European and international competition is intense with players such as Paypal and Amazon Pay that are solidly implanted. Besides.., VISA offers a new system of reloadable smart cards allowing online payment for blocked amounts Giants like Google and Apple also offer online payment solutions ( Google Pay and Apple Pay ) while fintechs The Banque de France's financial markets, which are sometimes supported by the major French banks, as is the case with Paylib s, are proposing alternative solutions. Among the Sector's start-ups, Lydia posted record growth and already had more than of one million users in 2018 .
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Presentation and definition of the online payment market
- 1.2 Growing online shopping around the world
- 1.3 The United Kingdom dominates the European market
2. Demand Analysis
- 2.1 E-commerce is growing and becoming more and more popular
- 2.2 The French lag behind their European neighbours
- 2.3 French people who prefer to pay by credit card
- 2.4 An ever-increasing number of e-commerce sites
3. Market structure
- 3.1 A sector in full consolidation
- 3.2 The smartphone as a new means of payment
- 3.3 Cryptomoney, a new opportunity?
- 3.4 Un écosystème complexe et une multitude d'acteurs
4. Analysis of the offer
- 4.1 Typology of products offered
- 4.2 A buoyant market that attracts many players
- 4.3 A few orders of magnitude of the applicable rates
- 4.4 Autres offres de paiement : stablecoin, internationalité, rapidité, ...
5. Regulation
- 5.1 New European standards and enhanced security
- 5.2 The consequences of the PSD2 Directive

The online payment market - France
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