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1.1 Presentation and definition of the online payment market

In 2018, the French spent 90 billion on the Internet [ FEVAD All of these purchases were made possible thanks to online payment solutions, which therefore make it possible to pay and exchange money over the Internet using a computer system.

E-commerce is driven by broadening the offer in Europe and the increase in the number of sites as well as by the development of marketplaces. Faced with this rise in online purchases, there are more and more online payment players and innovation is key to gaining market share. One of the key factors of success in this market is the security of payments to gain the confidence of merchants on the one hand, and private individuals on the other.

European and international competition is intense with players such as Paypal and Amazon Pay that are solidly implanted. Besides.., VISA offers a new system of reloadable smart cards allowing online payment for blocked amounts

Giants like Google and Apple also offer online payment solutions ( Google Pay and Apple Pay ) while fintechs The Banque de France's financial markets, which are sometimes supported by the major French banks, as is the case with Paylib s, are proposing alternative solutions. Among the Sector's start-ups, Lydia posted record growth and already had more than of one million users in 2018 .


1.2 Growing online shopping around the world

The total online purchases for the year **** are estimated at $*,***.* billion ***.* billion of which was generated by mobile payment terminals. [ Statista Market Forecast This total volume of transactions is expected to increase to an annual growth rate of **.*% by **** to $*.* trillion that year.
The In ****, China was the leading market in ...

1.3 The United Kingdom dominates the European market

With a total transaction amount of ***.* billion in **** the The UK is the largest European country in terms of online payment volume . [***] The growth forecast is for an annual growth rate of *.*%. Thus, **.* million British people have already bought products or services on the Internet, i.e. **% of the population. In ...

1.4 The growing French market

**% of online purchases in France are made using a bank card, i.e. for an amount of approximately ** billion in total for the year **** . About ** million French people have already bought something on the Internet, i.e an average annual amount of * ***€ per year . [***]
These credit card payments require online security, ...

1.5 Summary of market determinants

The table below shows the different determinants of the activities around the online payment market. The given evolution gives the impact for the market in question of a trend announced or assumed in the near future.


2.1 E-commerce is growing and becoming more and more popular

E-commerce sales in France from **** to **** have increased eightfold in ** years. It amounted to ** billion euros in **** . In ****, the sector expects to break the *** billion eur bone .

Source: ****
Moreover, the proportion of French people making purchases on the Internet increased sixfold between **** and ****, from **% to **% in the latter year. [***]

Source: ****
The ...

2.2 The French lag behind their European neighbours

The French use a little less this type of online payment compared to their European neighbours. In ****, they are as follows **% to report buying on the internet less than once a month compared to the EU average of **% % . [***] Moreover, only **% of French people said they buy goods and services online at ...

2.3 French people who prefer to pay by credit card

The French are still reluctant to use these mobile payment solutions or virtual wallets l s . Nearly two thirds of respondents say in **** that they do not want to use the payment solutions provided by Facebook, and they are more reluctant than the European average for all means of payment Among ...

2.4 An ever-increasing number of e-commerce sites

The number of e-commerce sites in France increased nine-fold between **** and **** from **,*** to approximately ***,*** sites this past year [ FEVAD More recently, the FEVAD reported that **,*** new e-commerce sites were created between **** and ****. Source FEVAD   Yet Online payment solutions have a varying penetration rate depending on the sector . The clothing, cultural products ...


3.1 A sector in full consolidation

The mergers continue to be part of the core of the sectors because they allow the players to grow rapidly and the companies' activities are rapidly integrated. This race for growth achieved through multiple acquisitions is explained by the rapid integration of similar solutions, but also by the existence of an ...

3.2 The smartphone as a new means of payment

As a means of payment, mobile phones are experiencing increasing development Smartphones equip more than **% of Europeans and **% use it to subscribe to banking services.
According to Statista, the smartphone payment segment is expected to grow much faster (***) than the sector as a whole. As online payment becomes more commonplace, French ...

3.3 Cryptomoney, a new opportunity?

Cryptocurrencies, such as BitCoin, made headlines in December **** when they exploded. These completely virtual currencies are widely developing as more convenient and secure online payment solutions.
The main problem with crypto-currencies initially concerned the openly public aspect of all transactions . This is the axis of development of the latter: in the ...

3.4 The integrated solutions of the GAFA

Google, Amazon, Facebook and Apple all have their online payment solution integrated. More or less old and successful, these solutions are sometimes real technological advances whose development signals are all green.
Google Pay
With tablets and smartphones running Android operating systems, customers can use this virtual wallet, eliminating the need to ...


4.1 Typology of products offered

Credit card payments
It is the most common way used by the French to make online purchases. On each e-commerce site, customers, once their shopping cart has been validated, return their credit card number, visual cryptogram and expiration date. The banking information entered in this way is secured thanks to a ...

4.2 A buoyant market that attracts many players

Banks, but also social networks could come and shake up the market. In China, Wechat has succeeded in developing a complete ecosystem. It is possible for users to communicate with other members, reserve a taxi, pay their bills, pay their restaurant bill, recommend products or places. The possibility of payment in ...

4.3 A few orders of magnitude of the applicable rates

According to FEVAD, the average transaction size was **,*€ in **** which represents a decrease of *% compared to ****. As online payment becomes more popular, purchases become recurring and the average transaction amount stagnates or decreases
If the opening of an account on a PSP or virtual wallet is free, at the time of ...


5.1 New European standards and enhanced security

The European Directive DSP* appeared in March **** and applicable as of September **** will oblige banks to implement a "strong authentication" which must validate the authenticity of purchases made and reduce fraud. In France, **% of online transactions were subject to this enhanced anti-fraud control and in **% of the cases the strong authentication ...

5.2 The consequences of the PSD2 Directive

For Consumers
The use of a code received by SMS to secure an online transaction will no longer be considered sufficient; this verification will be progressively reinforced or replaced by other solutions, such as the biometric identification the issue of a personal code (***) sent by mail or the mandatory connection to ...


6.1 Segmentation

  • Ingenico
  • Worldline
  • Worldpay
  • Stripe
  • Paypal
  • Groupement des cartes bancaires CB
  • Mastercard
  • Visa
  • Google (Google Pay)
  • Apple (Apple Pay)
  • Alipay

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