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Summary of our market study
The French fast-food market is estimated to be worth between 2.4 and 4.8 billion euros.
Defined by its fast delivery service - often within just 10 to 15 minutes of placing an order online - this new form of e-commerce is shaping the way consumers interact with food delivery services.
Demand for fast food delivery has been integrated into consumers' daily habits, particularly in urban areas, with an annual growth rate of 30%.
The fast-food market is rooted in France's urban fabric, targeting the 41% of the population living in urban areas - estimated at between 25 and 30 million people. The market is estimated to be worth between 2.4 and 4.8 billion euros (taking into account spending on convenience goods and local services, and potential market share in urban areas). The French population in urban areas spends around 50 billion euros a year on FMCG and food products.
Fast-food operators are establishing themselves by leveraging "dark stores" to offer deliveries within minutes, and cities like Paris have become battlegrounds for these companies, including Gorillas, Cajoo and Frichti, among others.
It is estimated that fast-food represents 5-10% of urban convenience retailing. The sector attracts mainly young, affluent and connected consumers.
Since the arrival of Uber Eats and Deliveroo on the market, there has been a steady increase in home delivery services, which are not limited to ready meals but also include groceries.
Numerous companies are entering the market. at the heart of their operations are "dark stores" - local warehouses or distribution centers that serve as hubs for rapid order fulfillment. These entities compete with traditional supermarkets in a sector that has accelerated since the onset of the Covid crisis.
The global fast commerce market has grown rapidly, and is estimated to be worth $72 billion.
Qwick Commerce players
- Gorillas: This Germany-based startup is the epitome of rapid growth in the fast commerce sector. Benefiting from an impressive flow of investment, Gorillas demonstrates the seductive potential of the "Dark kitchen". The company is present in Germany, the UK, the Netherlands and France.
- Flink: competitor to Gorillas
- Cajoo: French start-up
- Dija: UK-based Dija launches into the fast-food sector with a high-end strategy.
- Frichti: Frichti, a mix of dark kitchen and dark stores, sets itself apart by expanding its offering beyond groceries to pre-prepared meals. Present on the French market since 2015, this company synergizes meal delivery and mass-market products, responding to the evolving needs of the contemporary consumer.
- Getir: Getir originates from Turkey, and has extended its activities to the borders of Europe.
- Picnic: This Netherlands-based platform adopts subscription models for the delivery of fast-moving consumer goods.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Quick commerce is a new e-commerce concept that combines speed and flexibility of delivery. It requires customers to shop online using an application owned by a quick commerce company. These customers are then delivered within 10 to 15 minutes of placing their order at the desired location.
Since the arrival on the market of Uber Eats and Deliveroo, home deliveries of all kinds of products have continued to increase. After ready-made meals and groceries delivered by supermarkets, we are now witnessing an explosion of companies offering home delivery of food products.
On a global scale, this market has seen its already sustained growth propelled by the Covid-19 pandemic. Following the various confinements and the succession of restrictive measures, it seems that some consumers have definitively changed their habits to include grocery delivery in their daily routine. Worldwide, the estimated growth of this market in the coming years is very encouraging: +30% per year until 2024.
In France and Europe, many new players are positioning themselves in the express segment (less than 30 minutes elapsed between order and delivery), banking on an integrated value chain and high logistics capacity. Their operations are based on "dark stores" - small warehouses closed to the public where delivery personnel can pick up orders - strategically positioned in the cities they serve. Their positioning enables them to differentiate themselves from the traditional players in grocery delivery, which are the major supermarket chains, and to capitalize on the boom in the sector since the Covid crisis.
The proliferation of startups offering deliveries in under thirty or even ten minutes augurs two phenomena: the accentuation of already sustained growth, but also fierce competition between companies, as was the case a few years ago with the arrival of restaurant food delivery companies and then self-service electric scooters.
1.2 The global quick commerce market
The global quick commerce market is booming. Propelled by the health crisis and confinements, quick commerce is becoming more and more a part of everyday life for certain populations. According to Prnewswire, this market will triple in value by **** to reach a total of $** billion. This would imply a lasting change ...
1.3 The French market
It's hard to put an exact figure on the size of the quick commerce market in France. According to an estimate by Olivier Dauvers, a journalist specializing in mass retailing, quick commerce should generate between *** and *** million euros in revenues by ****(***). However, given that the market is in full expansion, it's ...
2 Demand analysis
2.1 Young, affluent, connected consumers
It's difficult to draw up a profile of the typical quick commerce consumer, so new is this market. However, we can easily identify those who are most likely to be tempted by this new offer. It's important to note that the use of delivery is becoming increasingly common across all categories ...
2.2 Consumer demand differs according to the purchase path
According to Harris Interactive, the reasons for buying are very different. So-called traditional channels are preferred for the human touch and when consumers don't know exactly what they want, while connected channels are chosen for more practical reasons. Here are the main reasons cited by consumers in our survey:
Traditional channels ...
2.3 Demand trends
In its May **, **** issue, the trade magazine Hôtellerie Restauration devotes an article to the expectations of young consumers, or GenZ (***). While fond of innovative and gourmet products, and inclined to indulge in the food trends seen on social networks, these young people are particularly attentive to environmental and health ...
3 Market structure
3.1 Quick commerce features
Quick commerce appears to be the logical evolution of mass retailing, which follows a pattern of personalizing purchases and optimizing the consumer's time. To highlight the characteristics of quick commerce, we have drawn up a comparative table:
3.2 How quick commerce works
Quick commerce companies depend heavily on their supply chain if they are to function properly and deliver to their customers quickly. To ensure that this chain runs smoothly, three elements are essential:
Territorial coverage
If you want to prepare, pack and deliver products in under an hour, you need to be ...
3.3 Complex logistical challenges
The main challenge for quick commerce companies is to master the value chain and develop an infallible supply chain. To this end, consulting firm Deloitte has detailed how to address the various obstacles normally encountered in managing the "last mile" (***).
Source: ****
3.4 A business model yet to be defined
Strong growth and the large number of new entrants can give the impression that the sector is profitable. According to LSA Conso, EBITDA (***) are between -**% and -**%. These negative margins are the direct result of the investments needed to roll out the offer, and of the advertising campaigns and promotions ...
3.5 Market share of major players
The delivery model based on self-employed delivery drivers, with virtually no guarantees and no safety net, is becoming increasingly problematic. According to a survey conducted by Ouest France in Nantes, here are the main problems caused by this delivery format:
Registration is time-consuming and requires investment: delivery drivers must obtain autoentrepreneur ...
4 Offer analysis
4.1 Market players
Quick commerce is developing very rapidly in France, and now boasts a number of players:
Gorillas: born in **** and of German origin, this startup offers FMCG delivery in less than a quarter of an hour. Present in Germany, the UK, the Netherlands and France. Cajoo: created in February ****, Cajoo is the ...
4.2 Geographic expansion
Quick commerce players initially rushed to Paris, but are now beginning to expand their activities in France and internationally:
Getir launched this year in London (***). In France, Getir expects to have *** mini-warehouses by December **, in Paris, Marseille, Lyon, Nice and Toulouse. Gorillas has opened ** urban mini-warehouses in less than six months, ...
4.3 Historic fund-raising and partnerships with traditional players
According to Bryan, Garnier & Co, quick commerce companies have raised a total of *.* billion euros since ****, including * billion in ****. We have compiled a list of the most important deals that have taken place recently:
Gorillas: over *** million euros raised from Tencent and Delivery Hero. This is the biggest fund-raising in the ...
5 Regulations
5.1 Current regulations governing delivery platforms
Regulations on platforms
The Loi d'orientation des mobilités (***).
In particular, this law intends to impose the following changes:
"Platforms [***] shall communicate to workers, prior to each service, the distance covered by that service and the guaranteed minimum price they will benefit from, less commission fees". No more accounts suspended ...
6 Positioning the players
6.1 Positioning the players
- Gorillas
- Flink
- Cajoo
- Frichti (La Belle Vie)
- Getir
- Picnic
- La Belle Vie
List of charts presented in this market study
- Quick commerce market size
- Breakdown of household shopping budgets by distribution channel
- Reasons for young people to reduce their meat consumption
- Characteristics of foods for which consumers are willing to pay a premium
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Latest news
Flink, the phoenix of moribund quick commerce, raises $115 million - 18/09/2024
- - Flink has raised a further $115 million, announced on September 16, 2024.
- - The company has also contracted $35 million in debt with several banks.
- - This transaction would value Flink at just under one billion dollars.
- - Flink had reached a valuation of $5 billion in May 2022, following the acquisition of its competitor Cajoo.
- - In a previous financing round, which closed in April 2024, Flink raised $106 million.
- - Flink expects to achieve sales of $600 million in 2024, up 20% year-on-year.
- - The company is aiming for overall profitability by the second quarter of 2025.
- - Flink reports an average order size of $40.
- - The company has 146 dark stores in 80 cities in Germany and the Netherlands.
- - Flink has announced the opening of 30 new warehouses by the end of 2025.
Picnic makes 250,000 deliveries in the Paris region and continues to expand in France - 05/06/2024
- Fundraising: €355 million
- Total sales in 2023: €1.25 billion
- - Sales growth compared with 2022: 40%
Quick commerce: Getir withdraws from Europe and the United States - 30/04/2024
- - Flink (a German company with pink-clad couriers) went into liquidation in mid-April.
- - Frichti (a French company) also went bankrupt a few months ago.
- - Getir has announced that it is leaving Europe and the United States, where the company generates 7% of its sales, to concentrate on Turkey, its main market.
- - Nearly 2,500 jobs cut at Getir in the five countries where the company was still active.
- - Getir had already withdrawn from four European countries: France, Italy, Spain, Portugal.
- - Getir: Founded in 2015 in Istanbul, acquired Germany's Gorillas in 2022.
- - Employed some 20,000 people worldwide.
- - Company valuation was $12 billion two years ago.
- - Operated in nine countries before beginning its strategic retreat. - Intense competition between Getir, Flink, Cajoo, Gopuff, Gorillas
Liquidation of the Flink platform in France - 19/04/2024
- Number of Flink employees in France: 218
- - Regulatory context in March 2023: Dark stores considered warehouses rather than shops, regulated by town halls
- - Withdrawal from the French market by Getir: Covering the Getir, Frichti and Gorillas brands
- - Consequences of regulation for Getir and Gorillas: Liquidation, leaving 1300 employees out of a job
- - Frichti taken over: by competitor La Belle Vie
- - Flink sales in France: 37.5 million euros
Picnic raises €355 million and unveils plan to be profitable by 2024 - 09/01/2024
- Dutch home delivery company announces fifth round of financing, worth 355 million euros
- sales of 1.25 billion euros by 2023, up 40% on 2022
- 134 warehouses, including 65 in the Netherlands, 55 in Germany and 14 in France
- 1.050 million orders per month in the Netherlands, 600,000 in Germany and 80,000 in France
- By 2023, Picnic claims to have improved its market share in all the countries where it operates, with average growth of 40%.
Flink France grocery deliverer saved from liquidation. - 12/09/2023
- Yassir, an Algerian start-up, contributed 5 million euros to the investment for the takeover of Flink France.
- Of Flink France's 19 sites in France, 14 will be retained in nine cities (Paris, Lyon, Lille, Marseille, Montpellier, Nice, Bordeaux, Toulouse and Nantes).
- Flink had previously raised almost a billion dollars, while Cajoo raised $47.2 million and Getir, another Turkish quick commerce company, raised $1.8 billion.
- In September 2022, the government declared that "dark stores", used by these companies for storage, were warehouses and not shops, paving the way for regulation by town halls.
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the quick commerce market | France
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