Summary

The global dropshipping market, valued at $200 billion as of 2022, is expected to grow by an estimated 25% from 2023 to 2032, potentially reaching $1,862.64 billion by 2032. This upward trend is driven by the increasing adoption of online shopping, with the e-commerce penetration rate climbing from 58.30% in 2016 to 65.20% in 2021. In the domestic market of France, e-commerce sales rose from €92.6 billion in 2018 to €146.9 billion by 2022, with a significant annual growth peak of 15.1% in 2021. French online consumption habits show the average number of online purchases per buyer at 54 transactions per year in 2022, with an average annual expenditure of €3,500, indicating a strong preference for frequent purchases. The majority of these purchases are made in popular categories such as fashion, beauty, and home products. The dropshipping market structure in France reflects this with 207,000 e-commerce sites as of 2022 and 192,000 related jobs. The dropshipping business model is favored for its low entry barriers, as evidenced by a significant share of dropshippers choosing it as a secondary activity..### Ascension of E-Commerce and Dropshipping in a Digitally-Driven Economy Within the thriving digital marketplace, the demand for online shopping has significantly surged, paving the way for inventive business models such as dropshipping to flourish. In France, a growing penchant for e-commerce has been evident, with sales ascending steadily from the range of €90 to €95 billion in 2018 to between €145 to €150 billion by 2022. This robust growth trajectory, accentuated by a peak growth rate of around 15% in 2021, is emblematic of a consumer shift towards digital platforms for a plethora of shopping needs. The surge is underpinned by French online shopping habits, where a significant portion of consumers—approximately one-third—frequently make online purchases 2 to 3 times monthly. Notably, the average French online shopper undertakes over 50 transactions annually, amounting to an expenditure in the vicinity of €3,000 to €3,500. These transactions have reflected growth, increasing the average purchase amount to about €65, further delineating the burgeoning e-commerce trend. Notably, the market landscape is being shaped by the diversification of online expenditure. Fashion and apparel lead in the material goods segment, with over half of online shoppers securing such items, while holidays and transport tickets dominate the services sector, underlining the expansive scope of e-commerce reach. M-commerce has carved out a substantial niche, with over one-fifth of total e-commerce sales now being transacted through mobile devices, signaling a shift in the consumer purchasing paradigm. Indeed, food products and clothing are primarily driving this trend. Concurrently, social commerce is gaining momentum, with platforms like Facebook and Instagram accounting for over three-quarters of social network purchases, showcasing the platforms' clout in the contemporary online market space. Amid a landscape ripe with opportunity, the dropshipping model is prospering. Global estimates project a colossal market worth hundreds of billions, with a growth estimation of about 25% within the next decade. In France, the dropshipping sector mirrors this trajectory, contributing substantially towards the e-commerce boom. Its success is fueled by the ease of entering the market, with sellers eschewing traditional logistical challenges by directly connecting consumers with suppliers. This model not only provides customers with a wide array of choices but also empowers sellers with a streamlined, inventory-free operation. The e-commerce and dropshipping narrative in France presents a compelling case of digital transformation, riding on the back of evolving consumer patterns and technological adoption. It paints.### Key Players Shaping the Dropshipping Landscape As the dropshipping market experiences exponential growth, several major companies are carving out significant niches for themselves and driving the industry forward. These players vary from site hosts to large-scale dropshipping service providers and platforms that have built reputations on reliability and user-friendly interfaces. **Amazon** - Leading the Charge in E-commerce and Dropshipping Amazon is a behemoth in online retailing and has also positioned itself as a powerful player in the dropshipping market. Its seamless platform and vast distribution network make it a popular choice for dropshippers who want to benefit from its established customer base and sophisticated logistics. **eBay** - A Veteran Marketplace Accommodating Dropshippers Many dropshippers utilize eBay’s auction-based marketplace to sell products directly to consumers. Its global reach and diverse product categories make it a favored destination for dropshippers aiming to tap into a broad audience. **Shopify** - Empowering Entrepreneurs with a Robust E-commerce Ecosystem Shopify has become synonymous with e-commerce, offering a comprehensive toolkit for those interested in starting a dropshipping business. With its user-friendly interface, extensive app integrations, and strong support resources, Shopify is a top pick for many aspiring dropshippers. **AliExpress** - Connecting Dropshippers with Manufacturers AliExpress, part of the Alibaba Group, plays a vital role in the dropshipping ecosystem by linking dropshippers with suppliers, especially in China. Its vast network of manufacturers offers a wide array of products, often at competitive prices, which is crucial for the dropshipping model. **Oberlo** - Streamlining the Dropshipping Process on Shopify Owned by Shopify, Oberlo is a dropshipping app that streamlines the process of finding products and adding them to a Shopify store. It simplifies the sourcing and fulfillment processes, helping shop owners automate much of their operations. Additionally, niche platforms and services targeted at specific product categories are becoming more prominent as dropshipping continues to diversify. These companies often cater to specialized markets, such as fashion or electronics, and provide tailored solutions for dropshippers in these sectors. As the dropshipping market evolves, these key players are likely to expand their services, continue to innovate, and possibly face competition from new entrants eager to capitalize on the growth opportunities within the industry. However, with their established market positions and continual investment in enhancing their offerings, these companies are well placed to support the burgeoning dropshipping landscape in the years to come.
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Summary and extracts

1 Market overview

1.1 Market definition and scope

Dropshipping offers an opportunity to launch an online sales business without the need to stock every product. In this model, sales are made via the merchant's website, but it is the the supplier who takes care of shipping the products ordered by the initial customer. Consequently, the site owner, also known as the dropshipper, focuses primarily on marketing and product presentation to optimize online visibility and increase sales.

Whether international or domestic, the dropshipping market is experiencing positive growth. In fact, by 2022, the global dropshipping market will be worth several hundred billion dollars, with growth forecasts estimated at 25 % between 2023 and 2032. In France, e-commerce sales are growing at a rate of 13,8% in 2022.

The market attracts sellers and suppliers thanks to its positive points. Indeed, dropshipping offers significant advantages for the seller, these include the absence of inventory management and shipping logistics, and the potential to launch an e-commerce business without investing in initial stock. It also eliminates the risk of unsold stock, and enables rapid creation of a rich and varied catalog. For suppliersthe advantages are just as attractive. They don't have to set up a website to market their products, maximizing sales opportunities and distribution channels. This approach allows them to concentrate effectively on their core business.

Dropshipping is often associated with marketplaces, although they are not the same thing. Marketplaces are web platforms that bring together competing offers, whether specialized (such as Manomano for DIY) or general (such as Amazon). These platforms act as trusted third parties, bringing together supply and demand, with a commission deducted from each transaction. In dropshipping, unlike marketplaces, the identity of suppliers is not transparentsuppliers' identity is not transparent to buyers. The customer carries out the transaction without knowing that the dropshipping site does not have the product in stock, thus eliminating the risk of users bypassing suppliers directly.

Our study focuses on dropshipping in France, which is one aspect of e-commercesome references and figures will focus on French e-commerce.

1.2 A growing global market

By ****, the global dropshipping market has been estimated at *** billion dollarsand is forecast to grow by an estimated ** % between **** and ****. The market is projected to reach a value of *,***.** billion by ****. This significant increase is attributed to the growing preference for online shopping, which is a key growth driver for the ...

1.3 The domestic market

The dropshipping market in France represented *.* billion euros in sales by ****.

Evolution of e-commerce sales France, ****-****, Billions of €, % (***) Source: ****

From **** to ****, e-commerce sales in France have shown steady growth, rising from from €**.* billion to €***.* billion. Positive year-on-year growth rates confirm this trend, reaching a peak of **,* % in ****. These robust results ...

2 Demand analysis

2.1 French online consumption habits

Internet shopping frequency France, ****, % of total Source: ****

Consumer purchasing frequency shows a diversity of behaviors, with the majority making online purchases on a regular basis. These include, ** % of participants say they shop online * to * times a monthfollowed closely by those who do so at least once a week (***). These results suggest ...

2.2 M-commerce, a trend among the French

M-commerce is the term used to describe online purchases made using a mobile device such as a smartphone or tablet, and has gradually become an integral part of the daily lives of French consumers.

Breakdown of French consumers by tools used to place online orders France, ****, % (***) Source: ****

Recent analyses of the ...

2.3 Social commerce to meet growing demand on social networks

Social networks have had a major impact on the e-commerce landscape in France. They add an extra dimension to online sales, facilitating interaction between buyers and sellers. According to a study byOxatis/KPMG, nearly **% of online stores actively use social networks as a sales channel. Over **% of consumers have made purchases ...

3 Market structure

3.1 Dropshipping value chain

The first stage takes place when the customer places an order on the seller's website, after which the seller sends the order to its supplier. The supplier then processes the order, prepares the parcel and sends it directly to the customer.

Also, the website is linked to a CSM, a software ...

3.2 The number of e-commerce sites and jobs in France

Number of sites :

Growth in the number of active merchant sites France, ****-****, in value and % Source: ****

Over the period from **** to ****, a look at the number of merchant sites in France reveals a steady upward trend. In ****, the number was *** ***rising significantly to *** *** in ****, representing growth of **%. This positive momentum ...

3.3 Profile of French dropshippers

As a reminder, the reseller, also known as the dropshipper, is the actor who puts his or her supplier(***)' products on sale on his or her e-commerce site. Essentially, the dropshipper acts as a service provider whose main responsibility is to market the products supplied by a supplier, with the ...

4 Offer analysis

4.1 The main product segments sold through dropshipping

The number of products with great potential on the dropshipping market is incalculable, but certain categories are much more present on dropshipping sites a top ** list of the best-selling product categories:

*. Clothing: Fashion is a particularly wide-ranging niche that can be subdivided into several sub-categories, such as women's clothing, shoes ...

4.2 Dropshipping services

E-commerce can be divided into two categories: e-commerce services and e-commerce products, so it's interesting to compare the two in terms of sales and turnover. Dropshipping sites can also be divided in the same way.

sales trends for e-commerce products and services France, ****-****, € billions Source: ****

The chart shows the evolution ...

5 Regulations

5.1 Legal status of dropshipping sites

To launch a dropshipping site, you need a legal status to be able to sell online. Various legal solutions are available to dropshippers, each with its own advantages and disadvantages.

The main legal forms for dropshipping :

Sole proprietorship (***) Companies (***) Micro-entrepreneur scheme

Characteristics of each status :

Source: ****

Advantages and disadvantages of each ...

5.2 The seller's information obligations

Providers of distance selling contracts, such as dropshipers, are obliged to provide consumers with information in the French language, as specified in articleinformation in French, as specified by article L.***-* of the French Consumer Code. This information must be presented in a clear and comprehensible manner. Specific information to be ...

5.3 Compliance with RGPD

The acronym RGPD stands for "General Data Protection Regulation (***). This regulation governs the processing processing of personal data within the European Union.

The collection of information must take place with the aim of facilitating online purchases for the customer, so care must be taken to ask only for laking sure that ...

6 Positioning the players

6.1 Segmentation of dropshipping suppliers

As explained above, the seller does not hold any stock, but only sells the products of his supplier(***) on his website. The supplier is therefore the sole owner of the products and is also responsible for order delivery and customer returns.

A relationship of trust and quality between vendor and supplier ...

6.2 CMS (content management system) segmentation

The Content Management Systemalso known as content management system is software that enables thethe complete creation and management of a website. It is an open source system, generally available free of charge, as is the case for platforms such as Prestashop, WordPress, Magento and others. Paid content management systems (***) are also ...

List of charts

  • E-commerce penetration rate
  • Growth in e-commerce sales
  • Internet shopping frequency
  • Website satisfaction criteria
  • Breakdown of physical products purchased online
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Latest news

Éric Senechal: "Our monthly revenues increased by 60% in 2022" - 05/06/2023
  • Share of recurring revenues in total sales by 2022: 60%.
  • Subscriptions to PrestaShop's cloud-based e-commerce solutions tripled.
  • Launch of offers based on PrestaShop open source software: 2018.
  • Increased deployment in Spain and Italy: two dynamic markets for PrestaShop.
  • Size of PrestaShop teams in 2022: from 200 to 300 employees.
  • Number of PrestaShop modules: 7,000.
  • Number of modules running the ChatGPT generative AI solution: 8.
WordPress accentuates its CMS dominance in 2021 - 05/01/2021
  • WordPress will account for 39.5% of all websites in 2021, compared with 35% in 2020.
  • Non-CMS websites represent 38.3% of all existing websites.
  • WordPress holds 64.1% of CMS market share in 2021.
  • Shopify became the second most popular CMS in May 2020, accounting for 3.2% of all websites in 2021, up from 1.9% in 2020.
  • Ranking of the most popular CMS in 2021 and their market share: - WordPress (64.1%) - Shopify (5.2%) - Joomla (3.5%) - Drupal (2.5%) - Wix (2.4%) - Squarespace (2.4%) - Bitrix (1.7%) - Blogger (1.6%) - Magento (1.2%) - OpenCart (1.0%) Other well-known names further down the ranking: - Prestashop (11th, 0.8%) - Weebly (12th, 0.5%) - TYP03 (13th, 0.5%) - Bigcommerce (14th, 0.4%)

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

PrestaShop
Wordpress
Shopify
Webdrop market
Vida XL

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