Content of the study:
The accounting software market - France

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1.1 Market definition and scope

Accounting is an integral part of any organization (whether business, government or not-for-profit) as soon as its activity involves financial and cash flows. Increasingly, organizations (public, private, companies, associations...) and accounting professionals are using accounting software to enter and monitor financial activity.

Recent innovations in accounting management software have led to increasing automation of reporting and accounting processes. For example, they avoid the need to consolidate manual entries, while considerably reducing costs and human error.

Accounting software comes in two forms: on-premise" or "SaaS", the former being a one-off download of the software which the user becomes the owner of, the latter being a rental with an amount due over regular periods (monthly, quarterly, annually...). This form of SaaS software has seen significant growth in recent years, with an ever-increasing rate of adoption by businesses. It was therefore inevitable that accounting software would miss out on this trend, which is why the proportion of companies adopting SaaS accounting software increased by 2 points between 2020 and 2021.

The accounting software market is a fairly consolidated one, with major players, but this does not prevent theentry of new players in the form of specialized start-ups that will profoundly alter the market structure.

1.2 A fast-growing global market

Global market size

Global accounting software market Worldwide, ****-****, in billions of dollars CAGR +*.*% Source: ****

By ****, the global accounting software market is valued at $**.* billion. Forecast data point to very strong growth over the coming years, with a CAGR of +*.**% over the period ****-****. The market should thus reach a size ...

1.3 French accounting software market driven by growth of French software publishers

To begin with, here are the sales trends for the software market:

Software sales France, ****-****, in billions of euros Source: ****

Between **** and ****, software sales grew at an average annual rate of *.*%, reaching a value of **.* billion euros in ****. Between **** and ****, growth was *%, * points higher than between **** and ****. We can imagine ...


2.1 Main demand sectors

Data provided by INSEE allows us to compare the penetration rate of office automation cloud software by sector:

Office cloud software penetration rate by sector France, ****, in % of companies INSEE

The transport sector had the highest penetration rate in **** (***). Specialized activities also make heavy use of cloud solutions (**% penetration rate. Other ...

2.2 Standardization of Cloud Computing and SaaS

SaaS, Software as a Service, is a cloud-based form of software. It enables software to be accessed via the Internet. The software supplier owns its operation, with all data hosted on a remote server and accessible via a cloud. Data security is the responsibility of the software supplier, as are updates ...

2.3 Average spending on accounting software by company size

The amount companies spend on accounting software depends largely on their size, which in turn influences the type of need they have. For example, the larger the company, the more it may need a system covering all aspects of its accounting, potentially with customized elements. on the other hand, in most ...

2.4 Potential customers on the rise: companies and accounting firms

The companies

Business start-ups by year France, ****, thousands of companies Source: ****

This graph shows that the number of businesses created is only increasing: in ****, a record ***,*** companies were created. Every new company is a new opportunity, because a company generates accounting flows. However, not all businesses have the funds to purchase ...


3.1 Software publishing

Accounting software structure, questions to ask :

Source: ****

For whom:

Software can be of interest to different types of customer, and software offerings differ according to the customer. An accounting firm, for example, will have a very large database, since data from several customers and therefore several companies will have to be ...

3.2 Production structure

We consider here the data provided by INSEE under NAF code **.**C "Édition de logiciels applicatifs", which includes software for professional or domestic use, such as office applications, project management, etc. This scope is therefore broader than that of accounting software[***].

Establishments under code **.**C France, ****- ****, in units Source: ****

Number ...

3.3 Distribution and contractualization: subscriptions very popular

The following data concerns French software publishers as a whole. As figures specific to accounting software are not available, we have nevertheless deemed it useful to present the following figures:

What type of contractualization?

More and more software publishers are opting for subscription-based contracts.

Contractualization mode preferred by software publishers in ...

3.4 Major players but a market open to competition

Here is a non-exhaustive list of the main players in the accounting software market, based on their frequency of appearance on the various websites offering accounting software rankings:

SAGE Quadratus Quickbooks Cegid EBP Divalto Ciel SAP Agiris

As a reminder, in *.* we explained that the market was virtually consolidated, with major ...


4.1 The different offerings on the accounting software market

Accounting software is a program used to keep track of the accounts of an organization or company and to record the financial and accounting operations carried out (***). [***]

The main applications of accounting software are as follows:

General accounting. Manage financial and accounting flows Manage fixed assets Edit accounting and financial ...

4.2 Varied pricing

The price of accounting software varies enormously from one company to another, based on a wide range of criteria, including the following:

Company size Type of tool required: simple accounting software or global management ERP software Scope of the tool: general accounting only, cash management, fixed asset management, etc. Customer company: ...

4.3 Supply trends

An organization there to help the market

There is Innest, a startup gas pedal run by the Ordre des experts-comptables. This company "offers a tailor-made nine-month #AccounTech program" to improve the solution developed by the startups. Innest has just launched its call for applications for the fifth promotion.

The growth of ...


5.1 Mandatory accounting software

To combat VAT fraud, the use of certified accounting software was to become mandatory from January*, ****, according to the **** Finance Law. This was to enable the tax authorities to access company data reliably, securely, but also to be able to store and archive accounting data.

Nevertheless, this measure was relaxed by ...

5.2 Accounting standards

Accounting standards are recording standards that define the management of a company's accounts in a standardized way. They can be set at several levels: either at French level, to facilitate exchanges between various companies in the country, or at international level. Accounting software must therefore be able to keep journals and ...

5.3 Legal requirements for accounting software

Up-to-date accounting is essential for coping with tax audits. According to article ***/*bis of the French General Tax Code, updated in ****, four requirements are imposed by the government to ensure that accounting software complies:

Condition of inalterability of the company's accounting data : software must be neutral and retain each accounting data ...


6.1 Segmentation

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The robotics market - France

Publicado en 01/08/2022 by Clement Girard

It covers the market and cites very interesting sources The study is well up to date with the information that can be found It is a precious time saver

Customer cases and references

Customer cases and references
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